Achieve Results Through Online Marketing | Mega Media Expo 2009

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Achieve Results Through Online Marketing | Mega Media Expo 2009

  1. 1. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Achieve Results Through Online Marketing Christine da Silva
  2. 2. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Alter Sage | Who We Are
  3. 3. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Why You’re Here
  4. 4. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Facts and Figures <ul><li>In 2008 Internet usage increased with 12.5% in SA </li></ul><ul><li>SA has more than 4.5 million internet users </li></ul><ul><li>The percentage of time people spend communicating </li></ul><ul><li>online has increased with 18% since 2006 </li></ul>
  5. 5. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Elements of Online Marketing Search Engine Optimisation (SEO) Pay Per Click (PPC) Advertising Social Media Marketing Online PR Online Reputation Management (ORM) Viral Marketing Email Marketing Web Copywriting Website Usability
  6. 6. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Search Engine Marketing Keywords Paid Search Results Paid Search Results Organic Search Results #1 on Search Engine Result Page (SERP) through SEO Competitors Competitors Search Engine Optimisation (SEO) Pay Per Click (PPC)
  7. 7. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Search Engine Marketing All about Cost All about Content SEO PPC <ul><li>Links </li></ul><ul><li>Key-phrases </li></ul><ul><li>Limited </li></ul><ul><li>Key-phrases </li></ul><ul><li>Unlimited </li></ul><ul><li>Budget </li></ul>
  8. 8. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Measure Results <ul><li>Visitors </li></ul><ul><li>Keywords </li></ul><ul><li>Demographic </li></ul><ul><li>Interests </li></ul><ul><li>Conversions </li></ul>
  9. 9. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Social Media Marketing
  10. 10. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Examples of multi-channel marketing
  11. 11. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Perdeberg Winery’s Multi Channel Approach Events
  12. 12. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Selfmed’s Multi Channel Approach
  13. 13. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Hippo’s Multi Channel Approach
  14. 14. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Online is not rocket-science
  15. 15. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Basic Tips and Tricks
  16. 16. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage 1. Design
  17. 17. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
  18. 18. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage 2. Usability
  19. 19. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Usability
  20. 20. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage 3. Content is KING!
  21. 21. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage <ul><li>Informative </li></ul><ul><li>Interesting </li></ul><ul><li>Optimised </li></ul><ul><li>Persuasive </li></ul>Bolding Content Links
  22. 22. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Basic SEO: Tips and Tricks Key-phrases
  23. 23. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Title & Meta Data Basic SEO: Tips and Tricks
  24. 24. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Bolding Content Links <ul><li>H1 tag </li></ul><ul><li>Key-phrases </li></ul><ul><li>Call to action </li></ul><ul><li>Informative </li></ul><ul><li>Interesting </li></ul><ul><li>Persuasive </li></ul>
  25. 25. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Why Online Marketing? <ul><li>Architecture </li></ul><ul><li>Design </li></ul>Take-Aways <ul><li>Targeted </li></ul><ul><li>Measurable </li></ul><ul><li>Cost-effective </li></ul><ul><li>Content </li></ul><ul><li>Audience </li></ul><ul><li>Channels </li></ul><ul><li>Overall marketing plan </li></ul>Pay Attention To Remember to: Track, Analyse and Measure
  26. 26. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Stand out from the crowd
  27. 27. www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage How could online work for you ? Christine da Silva (+27 21) 462 0036 | christine@altersage.com | www.altersage.com Skype and Twitter: altersage

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