www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Achieve Results Through Online Marketing Christine da Silva

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Alter Sage | Who We Are

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Why You’re Here

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Facts and Figures In 2008 Internet usage increased with 12.5% in SA SA has more than 4.5 million internet users The percentage of time people spend communicating online has increased with 18% since 2006

In 2008 Internet usage increased with 12.5% in SA

SA has more than 4.5 million internet users

The percentage of time people spend communicating

online has increased with 18% since 2006

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Elements of Online Marketing Search Engine Optimisation (SEO) Pay Per Click (PPC) Advertising Social Media Marketing Online PR Online Reputation Management (ORM) Viral Marketing Email Marketing Web Copywriting Website Usability

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Search Engine Marketing Keywords Paid Search Results Paid Search Results Organic Search Results #1 on Search Engine Result Page (SERP) through SEO Competitors Competitors Search Engine Optimisation (SEO) Pay Per Click (PPC)

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Search Engine Marketing All about Cost All about Content SEO PPC Links Key-phrases Limited Key-phrases Unlimited Budget

Links

Key-phrases

Limited

Key-phrases

Unlimited

Budget

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Measure Results Visitors Keywords Demographic Interests Conversions

Visitors

Keywords

Demographic

Interests

Conversions

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Social Media Marketing

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Examples of multi-channel marketing

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Perdeberg Winery’s Multi Channel Approach Events

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Selfmed’s Multi Channel Approach

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Hippo’s Multi Channel Approach

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Online is not rocket-science

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Basic Tips and Tricks

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage 1. Design

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage 2. Usability

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Usability

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage 3. Content is KING!

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Informative Interesting Optimised Persuasive Bolding Content Links

Informative

Interesting

Optimised

Persuasive

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Basic SEO: Tips and Tricks Key-phrases

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Title & Meta Data Basic SEO: Tips and Tricks

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Bolding Content Links H1 tag Key-phrases Call to action Informative Interesting Persuasive

H1 tag

Key-phrases

Call to action

Informative

Interesting

Persuasive

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Why Online Marketing? Architecture Design Take-Aways Targeted Measurable Cost-effective Content Audience Channels Overall marketing plan Pay Attention To Remember to: Track, Analyse and Measure

Architecture

Design

Targeted

Measurable

Cost-effective

Content

Audience

Channels

Overall marketing plan

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Stand out from the crowd

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage How could online work for you ? Christine da Silva (+27 21) 462 0036 | christine@altersage.com | www.altersage.com Skype and Twitter: altersage