What is Marketing• Marketing is the sum of all activities involved in the chain of  moving products from the producer to e...
Marketing Espresso Shots
Today’s Menu - Marketing Planning•   Setting the Objective•   Marketing Planning Process•   Marketing Communications•   Wr...
Step 1 – Analyse opportunities & set              objectives• What type for café do you want to  create?
Step 2 – Define your target market  What type of customers do you want             in your café?
Step 3 –      • What will you do to getMarketing       people to your café?tactics toreach thetarget market
Step 4 - Communicating with the    target market/ audience       What will your say to your  customers/ prospects to make ...
Step 5 – Closing the sale   What will your do        so that they drink coffee andThen order some more?
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Marketing for small business

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Marketing forms 70% of the business strategy. You might have a great product but if nobody knows about it, then it becomes useless. Sharing 5 steps to create a Marketing Plan

Published in: Business, News & Politics
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Marketing for small business

  1. 1. What is Marketing• Marketing is the sum of all activities involved in the chain of moving products from the producer to end user• It includes market research, product and positioning strategies, pricing, packaging, distribution, promotion & sales• The purpose of marketing research is to find out who wants or needs your products and under what conditions will they buy it• Marketing success depends on (i) having more knowledge about your customers and prospects than your competition (ii) Having a well-thought actionable plan
  2. 2. Marketing Espresso Shots
  3. 3. Today’s Menu - Marketing Planning• Setting the Objective• Marketing Planning Process• Marketing Communications• Writing the Marketing Plan – 5 worksheets
  4. 4. Step 1 – Analyse opportunities & set objectives• What type for café do you want to create?
  5. 5. Step 2 – Define your target market What type of customers do you want in your café?
  6. 6. Step 3 – • What will you do to getMarketing people to your café?tactics toreach thetarget market
  7. 7. Step 4 - Communicating with the target market/ audience What will your say to your customers/ prospects to make them excited about your café?
  8. 8. Step 5 – Closing the sale What will your do so that they drink coffee andThen order some more?

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