ONNECT FRIEND SOCIAL BRAND RECOMMEND LIKE GROUPS TWEET NETWORK ONLINE @ REPUTATION STRATEGY BUSINESS WEB 2.0 USER TOOL DAT...
ONNECT FRIEND SOCIAL BRAND RECOMMEND LIKE GROUPS TWEET NETWORK ONLINE @ REPUTATION STRATEGY BUSINESS WEB 2.0 USER TOOL DAT...
Agenda-at-a-glance                                         Day 1 -Thursday, August 23rd, 20128:00 AM                      ...
Agenda-at-a-glance                                              Day 2 -Friday, August 24th, 20128:00 AM                   ...
ONNECT FRIEND SOCIAL BRAND RECOMMEND LIKE GROUPS TWEET NETWORK ONLINE @ REPUTATION STRATEGY BUSINESS WEB 2.0 USER TOOL DAT...
Optional Pre-Summit Workshops                                   Wednesday, August 22nd , 20129AM-4PM   Workshop A: Lifecyc...
Agenda                                         Day 1 -Thursday, August 23rd, 20128:00 AM                                Re...
Agenda                               Day 1 Continued -Thursday, August 23rd, 20121:00 PM    Choose from 3 tracks:Track A: ...
Agenda                             Day 1 Continued -Thursday, August 23rd, 2012 3:30 PM     Choose from 3 tracks: Track A:...
Agenda                                            Day 2 - Friday, August 24th, 20128:00 AM                               R...
Agenda                               Day 2 Continued – Friday, August 24th, 201211:00 AM    Choose from 3 tracks:Track D: ...
Agenda                                          Day 2 Continued - Friday, August 24th, 20123:30 PM           Closing Keyno...
ONNECT FRIEND SOCIAL BRAND RECOMMEND LIKE GROUPS TWEET NETWORK ONLINE @ REPUTATION STRATEGY BUSINESS WEB 2.0 USER TOOL DAT...
ONNECT FRIEND SOCIAL BRAND RECOMMEND LIKE GROUPS TWEET NETWORK ONLINE @ REPUTATION STRATEGY BUSINESS WEB 2.0 USER TOOL DAT...
Social Media Intelligence 2012REGISTRATION                                                               Early Registr...
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Social Media Intelligence 2012

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August 23-24th, 2012 in San Francisco, CA

Social Media Intelligence 2012 is a comprehensive training and networking forum designed for professionals that work in marketing, strategy, customer and leadership functions. Featuring six distinct tracks and over twenty sessions, attendees can pick and choose content to fit their unique needs.

This is a vendor neutral event that is not focused on software or external
solutions, just tangible strategies, innovative best practices and proven methodology that you can take back to your organization and implement.

For more workshop details and pricing please contact Jason Evans @ 510-984-2949 or jevans@altamont-group.com

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Transcript of "Social Media Intelligence 2012"

  1. 1. ONNECT FRIEND SOCIAL BRAND RECOMMEND LIKE GROUPS TWEET NETWORK ONLINE @ REPUTATION STRATEGY BUSINESS WEB 2.0 USER TOOL DATASS PODCAST TWITTER FEEDBACK TARGET +1 TRENDING LAUNCH REQUEST YOUTUBE LINKEDIN WEB FOLLOW MICROSITE MYSPACE ENGAGE PURCHASEEARCH LOYAL CUSTOMER FACEBOOK CAMPIAGN # SURVEY CIRCLES EMAIL CONNECTIONS SEO CONVERSATION COMMUNITY PRODUCT BLOGGER SERV August 23-24th, 2012 San Francisco, CA Social Media Intelligence 2012 Social Business Optimization Summit #ROI Measurement & Management #Governance & Tool Evaluation Frameworks #Enablement & Deployment Strategies #Insights & Planning Strategies #Reputation Management Earn 13 CPE Credits www.Altamont-Group.com/social | 510-984-2949
  2. 2. ONNECT FRIEND SOCIAL BRAND RECOMMEND LIKE GROUPS TWEET NETWORK ONLINE @ REPUTATION STRATEGY BUSINESS WEB 2.0 USER TOOL DATASS PODCAST TWITTER FEEDBACK TARGET +1 TRENDING LAUNCH REQUEST YOUTUBE LINKEDIN WEB FOLLOW MICROSITE MYSPACE ENGAGE PURCHASEEARCH LOYAL CUSTOMER FACEBOOK CAMPIAGN # SURVEY CIRCLES EMAIL CONNECTIONS SEO CONVERSATION COMMUNITY PRODUCT BLOGGER SERV Confirmed Summit Presenters include: Keynotes Include: -Nick Cifuentes, Director, Global Social Media at Ancestry.com -Dorothea Bozicolona-Volpe, Social Media Strategist at Social Espionage -Ted Sapountzis, VP, Social Media Audience Marketing at SAP -Jill Hunley, VP of Global Social Media and Online Engagement at AVG Technologies -Alex Flagg, Manager, Social Media and Digital Content Enablement at Hewlett-Packard Track Presenters Include: -Josh Martin, Senior Manager of Social Media at Arbys Restaurant Group, Inc -Danielle Miller, Director, Social Media at GoDaddy.com -Michelle Magoffin, Director of Social Media Marketing at Edmunds.com, Inc -Michelle Lockett, Global Manager of Social Media at Bloomberg L.P -Mia Dand, Director, Global Social Media at Symantec Corporation -Kasey Skala, Director of Social Media at Mutual of Omaha -Toby Bloomberg, Founder at Bloomberg Marketing -Ron Secrist, Director, Social Media and Emerging Channels at Capital One Financial Corporation -Bill Tuohig, Sr. Director, Social Media and Text Analytics at JD Power and Associates -Elizabeth Presson, Digital Media and Community Strategy at Digi International And more….. For the latest speaker info, event questions or to reserve your seat contact Jason Evans @ 510-984- 2949 or jevans@altamont-group.com www.Altamont-Group.com/social | 510-984-2949
  3. 3. Agenda-at-a-glance Day 1 -Thursday, August 23rd, 20128:00 AM Registration & Continental Breakfast8:30 AM Keynote: The Social Enterprise How social media is redefining how organizations are communicating both internally and externally9:45 AM Keynote: Social Media Mapping Visualize your organization’s social media landscape for effective social media measuring and monitoring11:00 AM Keynote: Social Media Maturity Model Evaluation methodology to determine and benchmark social media goals12:00 PM Lunch & Networking Break Social Media Social Media Social Media Measuring & Monitoring Track Planning Track Insights Track1:00 PM Key Metrics: for Social Social Integration in the Social Media Customer Media Measuring Product Lifecycle Insights Develop a KPI scorecard to Integrating unique social tools Extract and utilize customer evaluate social media at each stage of the product intelligence from social media effectiveness lifecycle interactions Customer Engagement Social Competitive ROI Measurement &2:15 PM Management through Mobile Intelligence Understand what and how to Develop a customer Assessing campaign success measure to gain customer engagement strategy using insights & develop competitive and revenue generation social media on mobile devices intelligence Social Media Tool Marrying SEO to Social Innovation through Social Media3:30 PM Evaluation Understand the importance of Media Framework for evaluating and Listen to the social customer to social media in enhancing the choosing the most appropriate effectiveness of search engine improve and innovate product social media tools optimization & services4:30 PM Networking Reception
  4. 4. Agenda-at-a-glance Day 2 -Friday, August 24th, 20128:00 AM Registration & Continental Breakfast8:30 AM Keynote: Social Media Enablement and Deployment Align social media to strategic objectives and develop a launch plan9:45 AM Keynote: Social Media Analytics Leverage text mining and big data to gain insight B2C Social Media B2B Social Media Social Media Track Track Governance Track11:00 AM Social Media for the B2B Social Media Center-of- Social Media for the B2C Customer Customer Excellence Leverage social media to reach Leverage social media to reach Establishing a central social and influence the business and influence the consumer media leadership department customer12:00 PM Lunch & Networking Break Facebook, Twitter & Facebook, Twitter & Social Reputation1:00 PM YouTube LinkedIn Management Develop a strategy & measure Develop a strategy & measure Framework for monitoring and results through B2C results through B2B proactively managing an engagement outlets engagement outlets organization’s online reputation3:00 PM Closing Keynote: The Emerging Social Media Landscape The future of social media and how next generation social media will affect business4:00 PM Conference Adjourn www.Altamont-Group.com/social | 510-984-2949
  5. 5. ONNECT FRIEND SOCIAL BRAND RECOMMEND LIKE GROUPS TWEET NETWORK ONLINE @ REPUTATION STRATEGY BUSINESS WEB 2.0 USER TOOL DATASS PODCAST TWITTER FEEDBACK TARGET +1 TRENDING LAUNCH REQUEST YOUTUBE LINKEDIN WEB FOLLOW MICROSITE MYSPACE ENGAGE PURCHASEEARCH LOYAL CUSTOMER FACEBOOK CAMPIAGN # SURVEY CIRCLES EMAIL CONNECTIONS SEO CONVERSATION COMMUNITY PRODUCT BLOGGER SERV Social Media Intelligence 2012 Social Media Intelligence 2012 is a comprehensive training and networking forum designed for professionals that work in marketing, strategy, customer and leadership functions. Featuring six Who Should Attend? distinct tracks and over twenty C-Level sessions, attendees can pick and #Marketing Officers choose content to fit their unique #Executive Officers needs. #Customer Officers #Strategy Officers This is a vendor neutral event that is #Branding Officers not focused on software or external #Innovation Officers solutions, just tangible strategies, Managers, Directors & VPs of innovative best practices and proven #Marketing methodology that you can take back #Business Development to your organization and implement. #Branding #Social Media #Communication #Public Relations #Community Group Discounts start with as few as #Customer Care 2 attendees – For best rates contact Jason Evans @ 510-984-2949 or …anyone handling organizational jevans@altamont-group.com marketing, customer, or strategy initiatives www.Altamont-Group.com/social | 510-984-2949
  6. 6. Optional Pre-Summit Workshops Wednesday, August 22nd , 20129AM-4PM Workshop A: Lifecycle Marketing in the Digital World Learn the key strategies and new digital tactics to optimize your marketing efforts at every touch point and stage of the customer lifecycle. Develop an action plan through hands-on exercises to increase the value of your customer relationships and optimize the impact of your Email marketing, Social and Mobile initiatives, personalized web sites and apps. Hear real-world case studies of best practices marketers like you are using to leverage remarketing, triggered emails, digital-era segmentation, and web experiences to reap the reward of customer-centered approaches—regardless of the current state of your infrastructure. During this one-day workshop, experts will guide you to create a pragmatic plan which will put you in a high state of readiness to succeed with digital customer marketing. Key Learning Objectives: Module 1: Getting the 3 Most Important Marketing Concepts Right Module 2: Pivotal Moments--Dialog Trigger Points Module 3: Customer Segmentation for the Digital Era Module 4: The Ridiculously Revenue-Enhancing Opportunities of Remarketing Module 5: Your Success Cornerstones Workshop led by: Beatrice Blatteis, Principal at The Blatteis Group Rebecca Bell Ellis, SVP Marketer Solutions at Acceleration9AM-4PM Workshop B: Continuous Improvement This comprehensive workshop focuses on Continuous Improvement (CI) fundamentals, best practices and tools to drive sustained competitive advantage at your organization. With six learning modules, Continuous Improvement Workshop will you gain a working knowledge of Continuous Improvement, understand the need for a learning organization and develop a relationship between innovation and good growth. Key Learning Objectives: Module 1: Introduction to Continuous Improvement Module 2: Innovation and Sustained Competitive Advantage Module 3: Aligning Organizational Culture and Organizational Dynamics Module 4: Strategy Focused Good Growth Module 5: Change Management and Organizational Development Module 6: Building a Learning Organization Workshop led by: Kasthuri Henry, President at KasHenry Inc. For more workshop details and pricing please contact Jason Evans @ 510-984-2949 or jevans@altamont-group.com www.Altamont-Group.com/social | 510-984-2949
  7. 7. Agenda Day 1 -Thursday, August 23rd, 20128:00 AM Registration & Breakfast8:30 AM Keynote: The Social Enterprise How social media is defining how organizations are communicating with each other and engaging their markets #Learn how advanced organizations are implementing social media into every aspect of their operations #Methodology for cultivating social media throughout the organization #The importance of tool evaluation, selection, education and user enablement #Using social media to develop an organizational communication and integration framework Dorothea Bozicolona-Volpe, Social Media Strategist at Social Espionage9:45 AM Keynote: Social Media Mapping Visualize your organization’s social media landscape for effective social media measuring and monitoring #Outline the potential of each social media tool and develop a strategy that aligns with business objectives #Gain a comprehensive perspective on social activities both in the internal and external domain #Identify focus areas for resource allocation and understand the potential of each social media tool #Develop key metrics for measurement throughout different social environments11:00 AM Keynote: Social Media Maturity Model Evaluation methodology to determine and benchmark social media goals #Develop a comprehensive maturity model to evaluate the progress of social media strategy #Evolve from a social media user to a fully social business #Learn where and when to implement people, processes and technology to achieve strategic objectives #Integrate social media strategy across the entire organization to create the social enterprise Ted Sapountzis, VP, Social Media Audience Marketing at SAP12:00 PM Lunch & Networking Break www.Altamont-Group.com/social | 510-984-2949
  8. 8. Agenda Day 1 Continued -Thursday, August 23rd, 20121:00 PM Choose from 3 tracks:Track A: Key Metrics: for Social Media MeasuringSocial Media Measuring & Develop a KPI scorecard to evaluate social media effectiveness -Social KPIs vs. Business KPIs: determining actionable social metrics that are essential toMonitoring Track meeting business objectives -Gathering and integrating data from multiple social platforms -Critical social dashboard components -Creating unique scorecards for diverse end-users and decision makers Danielle Miller, Director, Social Media at GoDaddy.comTrack B: Social Integration in the Product LifecycleSocial Media Planning Track Integrating unique social tools at each stage of the product lifecycle -Mapping social media tools effectively to PLM stages -Capturing product knowledge and feedback through social community management -Increase R&D efficiency and collaboration through internal social media usage -Managing the social risks of PLM dataTrack C: Social Media Customer InsightsSocial Media Insights Track Extract and utilize customer intelligence from social media interactions -Utilize social media information to develop trend analysis -Leverage emerging big data and text mining tools to reveal valuable insights -Determine customer lifetime value metrics and insights through social media -Enable ideation and innovation through social media insights Bill Tuohig, Sr. Director, Social Media and Text Analytics at JD Power and Associates2:15 PM Choose from 3 tracks:Track A: ROI Measurement & Management Assessing campaign success and revenue generationSocial Media Measuring & -Mapping business metrics to social touch pointsMonitoring Track -Converting unique social interactions into trackable metrics -Tackling the toughest challenge…linking social activity to conversion & revenue -Managing Results: increasing profitable social activities Mia Dand, Director, Global Social Media at Symantec CorporationTrack B: Customer Engagement through MobileSocial Media Planning Track Develop a customer engagement strategy using social media on mobile devices -Understanding unique advantages and hurdles in mobile customer interaction -Leveraging mobile ads to increase engagement -Incorporating location based mobile features Josh Martin, Senior Manager of Social Media at Arbys Restaurant Group, IncTrack C: Social Competitive Intelligence Understand what and how to measure to gain customer insights and develop competitiveSocial Media Insights Track intelligence -Listen, categorize and analyze social media conversations to gain intelligence -Data management practices for effective usage and analytics -Converting social media data into customer and competitor insights -Evaluate tools and techniques for collecting and categorizing social media data Jesse Gross, VP of Analytics, Semphonic www.Altamont-Group.com/social | 510-984-2949
  9. 9. Agenda Day 1 Continued -Thursday, August 23rd, 2012 3:30 PM Choose from 3 tracks: Track A: Social Media Tool Evaluation Social Media Measuring & Framework for evaluating and choosing the most appropriate social media tools -Understanding and mapping your organization’s unique needs Monitoring Track -Categorizing tools by function -Selecting complimentary tools to increase efficiency and usefulness -Capitalizing on open-source and free applications/tools Dorothea Bozicolona-Volpe, Social Media Strategist at Social Espionage Track B: Marrying SEO to Social Media Social Media Planning Track Understand the importance of social media in enhancing the effectiveness of search engine optimization -Fundamentals of content optimization to ensure top search results -Determine social media data points and keywords for top results -Use testing methods to gauge titles and other keyword attributes for optimal search results -Better gauge how to allocate resources to social media and content generation Track C: Innovation through Social Media Social Media Insights Track Listen to the social customer to improve and innovate product & services -Encouraging useful social customer feedback conversations -Taking surveys and customer feedback to the next level social integration -Developing and managing product/customer forums -Incorporating social data into actionable product/service features Ron Secrist, Director, Social Media and Emerging Channels at Capital One Financial Corporation 4:30 PM Networking ReceptionNetwork with colleagues from across industries and functionsNot only do attendees come to learn innovative skills and best practicesin Social Media, they also come to meet with peers from differentindustries across the nation. Keeping this in mind, attendees’ are givena chance to network with colleagues from an array of backgroundsand disciplines.This unique networking opportunity enhances attendees experienceboth on site and through subsequent relationships built at the event. For the latest speaker info, event questions or to reserve your seat contact Jason Evans @ 510-984- 2949 or jevans@altamont-group.com www.Altamont-Group.com/social | 510-984-2949
  10. 10. Agenda Day 2 - Friday, August 24th, 20128:00 AM Registration & Breakfast8:30 AM Keynote: Social Media Enablement and Deployment Align social media to strategic objectives and develop a launch plan #Develop a comprehensive social media BI framework #Identify social media advocates and champions to lead organizational initiatives #Aligning the social media framework with organizational objectives #Use a governance plan to ensure effectiveness and reduce risk #Develop a line of site to the unique needs of different social media users Nick Cifuentes, Director, Global Social Media at Ancestry.com9:45 AM Keynote: Social Media Analytics Leverage text mining and big data to gain insight #Use analytics to measure and analyze conversation data #Gain customer and competitor insights through effective social media intelligence #Text mining methods to identify threats and opportunities to brand and reputation #Utilize analytics to identify customer and product trends #Gain insight into product development, VOC and path-to-purchase Jill Hunley, VP of Global Social Media and Online Engagement at AVG Technologies Connect with attendees & presenters and get summit updates at: @altamontgroup Join the AG Social www.facebook.com/ #socialintel2012 Media LI Group socialintel2012 www.Altamont-Group.com/social | 510-984-2949
  11. 11. Agenda Day 2 Continued – Friday, August 24th, 201211:00 AM Choose from 3 tracks:Track D: Social Media for the B2C Customer Leverage social media to reach and influence the consumerB2C Social Media Track -Framework for brand management in the social space -Integrating advertising and cross-promotion into your social strategy -Using social media to boost customer interaction -Creative and innovative techniques to ensure your social campaign stands out from the competition Michelle Magoffin, Director of Social Media Marketing at Edmunds.com, IncTrack E: Social Media for the B2B Customer Leverage social media to reach and influence the business customerB2B Social Media Track -B2B vs. Consumer social media behaviors -Develop and orchestrate an editorial plan to reach your B2B audience -Develop social media governance and internal ambassadors -SEO with social media for the B2B customer -How to measure your share of the conversation Alex Flagg, Manager, Social Media and Digital Content Enablement at HPTrack F: Social Media Center-of- Excellence Establishing a central social media leadership departmentSocial Media Governance -Develop a centralized social media program to improve efficiency and provide standardizationTrack -Utilize a “hub and spoke” approach to allow for customization at the product level -Implement a comprehensive people, process and technology program to drive effectiveness -Incorporate policies, procedures and processes to reduce risk Michelle Lockett, Global Manager of Social Media at Bloomberg L.P12:00 PM Lunch & Networking Break1:00 PM Choose from 3 tracks:Track D: Facebook, Twitter & YouTube Develop a strategy & measure results through B2C engagement outletsB2C Social Media Track -Framework to get the most out of Facebook, Twitter & YouTube in a B2C setting -Ensure a seamless and inter-connected strategy across outlets -Tangible practices to track and measure success in Facebook, Twitter & YouTube -Case studies and analysis of successful B2C campaigns Elizabeth Presson, Digital Media and Community Strategy at Digi InternationalTrack E: Facebook, Twitter & LinkedIn Develop a strategy and measure results through B2B engagement outletsB2B Social Media Track -Framework to successful B2B usage of Facebook, Twitter & LinkedIn -Ensure a seamless and inter-connected strategy across outlets -Tangible practices to track and measure success in Facebook, Twitter & LinkedIn -Case studies and analysis of successful B2B campaigns Toby Bloomberg, Founder at Bloomberg MarketingTrack F: Social Reputation Management Framework for monitoring and proactively managing an organization’s online reputationSocial Media Governance -Understanding importance of honesty and transparency in social conversationsTrack -Creating a social presence that encourages the spread of positive feedback -Listening, responding and engaging: establishing organizational-wide practices and methods to handle social business conversations -Measuring and tracking the conversation Kasey Skala, Director of Social Media at Mutual of Omaha www.Altamont-Group.com/social | 510-984-2949
  12. 12. Agenda Day 2 Continued - Friday, August 24th, 20123:30 PM Closing Keynote: The Emerging Social Media Landscape The future of social media and how next generation social media will affect business #What is trending now and what will be trending in the future #Analyze evolution of tools and best practices for running an optimal social media program #Challenge current concepts and strategies to better position your company for future opportunities #Share stories from the field, scenarios and outcomes for future planning #Discuss the future of social media and the “fast track” to social medial optimization4:30 PM Conference AdjournEarn CPE CreditsCPE Credits: 13 CPE Credits (Summit) 6 CPE Credits (Optional Workshop)Altamont Group Inc. is registered with the National Association of State Boards of Accountancy(NASBA) as a sponsor of continuing professional education on the National Registry of CPESponsors. State boards of accountancy have final authority on the acceptance of individualcourses for CPE credit. Complaints regarding registered sponsors may be addressed to theNational Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN,37219-2417. Web site: www.nasba.org.Program Level: Basic Prerequisites: NoneAdvanced Preparation: None Delivery Method: Group-Live Group Discounts start with as few as 2 attendees – For best rates contact Jason Evans @ 510-984-2949 or jevans@altamont-group.com www.Altamont-Group.com/social | 510-984-2949
  13. 13. ONNECT FRIEND SOCIAL BRAND RECOMMEND LIKE GROUPS TWEET NETWORK ONLINE @ REPUTATION STRATEGY BUSINESS WEB 2.0 USER TOOL DATASS PODCAST TWITTER FEEDBACK TARGET +1 TRENDING LAUNCH REQUEST YOUTUBE LINKEDIN WEB FOLLOW MICROSITE MYSPACE ENGAGE PURCHASEEARCH LOYAL CUSTOMER FACEBOOK CAMPIAGN # SURVEY CIRCLES EMAIL CONNECTIONS SEO CONVERSATION COMMUNITY PRODUCT BLOGGER SERV Social Media Intelligence 2012 Founded in 2008, Altamont Group, Inc is a private education firm, providing innovative organizational and executive level education across the US. Focused in the areas of organizational execution, process improvement, and planning across numerous functions and industries, Altamont Group provides this Recent Attendees of Altamont education through intimate best practice summits, Group Summits include: hands-on workshops and trainings, certifications, Senior Manager - Riverbed Technology online webinars and executive breakfasts. Senior Manager - REI Being a private, unbiased, vendor neutral firm, COO - Public Library of Science Altamont Group is uniquely positioned to focus on the SVP of Products - Pros Pricing quality of our offerings and we endeavor to provide Marketing Manager - AAA the most innovative and relevant strategies, Director of Finance - Adidas methodology and best practices for our audience. Vice President - Arizona State Credit Union CEO - Bering Straits Native Corp All of our sessions are led by practitioners, industry CRM Retail Manager - BMW experts and education faculty. Senior VP, Customer - BOFI Federal Bank Marketing Director - Boise Inc. Recent Presenters at Altamont Group Summits Operations Manager - Burton Corp include professionals from leading organizations Operations Analysis Manager - Capital One such as: CEO and President - Cheminova, Inc Vice President - Coca-Cola -Ancestry.com -Intel VP of Marketing - CPP, Inc. Manager - CSX Transportation -Citrix Online -Cisco Vice President Cust. Exp - Direct General -Symantec -Amgen CFO - Energy Trust of Oregon -Silver Spring Networks -Oracle Vice President - US Bank -Hewlett-Packard -Polycom Marketing Manager - Towers Watson CRM Program Manager - TIVO -Dow Chemical -Dell Finance Manger - The Wendys Company -CBS Interactive -Norton Lilly Vice President of CRM - Tarkett -Cricket Communications -Microsoft Director, CRM - Supervalu FP&A Manager - Silicon Image, Inc -Brocade -CoPart Sr Marketing Strategy Manager – Siemens -NetApp -Sony Marketing Manager CRM - Select Comfort Marketing Manager - Safety-Kleen And many others… www.Altamont-Group.com/social | 510-984-2949
  14. 14. ONNECT FRIEND SOCIAL BRAND RECOMMEND LIKE GROUPS TWEET NETWORK ONLINE @ REPUTATION STRATEGY BUSINESS WEB 2.0 USER TOOL DATASS PODCAST TWITTER FEEDBACK TARGET +1 TRENDING LAUNCH REQUEST YOUTUBE LINKEDIN WEB FOLLOW MICROSITE MYSPACE ENGAGE PURCHASEEARCH LOYAL CUSTOMER FACEBOOK CAMPIAGN # SURVEY CIRCLES EMAIL CONNECTIONS SEO CONVERSATION COMMUNITY PRODUCT BLOGGER SERV Social Media Intelligence 2012 Area, Venue & Travel Information Area – San Francisco, Union Square Located on San Francisco’s historic Union Square, our venue is located in the heart of the city’s shopping, restaurant, accommodation and entertainment epicenter. Altamont Group has on-the-ground knowledge of the area’s best restaurants, hotels and shows to maximize your experience outside the Summit. Hotel and Accommodation Facilities Palace Hotel Our venue’s prime location offers access to all that San Francisco has to offer. We have scouted locations 2 New Montgomery Street throughout the city and find that The Palace Hotel, San Francisco offers among the best accommodations San Francisco, CA 94105 that we can facilitate at our negotiated rate. Negotiated Room Rate: Travel There are two convenient airports to serve attendees; $199 / Night San Francisco and Oakland International. Both have convenient public transportation by way of BART. Reservations: (415) 512-1111 Take BART from either airport toward Downtown San Francisco where you will exit at Powell Street Station. Mention the Altamont Group Room Block to the customer service agent to receive this exclusive reduced rate. Online Reservations: https://www.starwoodmeeting.com/StarGroups Web/booking/reservation?id=1206019748&key= 172E2=&propertyId=373 www.Altamont-Group.com/social | 510-984-2949
  15. 15. Social Media Intelligence 2012REGISTRATION     Early Registration **Early registration is available until: May 31st, 2012 Standard Registration Additional Attendee Three Attendee Rate $ 1,599 $ 1,799 $ 1,299 $ 3,999 Registration Information Add optional pre-summit workshops on August 22nd: P: 510-984-2949 Choose 1: (see page 6 for details)  Workshop A: Lifecycle Marketing 9AM-4PM on 8/22 $ 899 F: 510-380-7377  or  Workshop B Continuous Improvement 9AM-4PM on 8/22 For questions Attendee Information: regarding group discounts, Attendee Name accommodations or Title Organization speaker information, contact Jason Evans Email Phone at: Additional Attendee: jevans@altamont- Name Title Email group.com Additional Attendee: Name Title Email All mailed Payment Information registration and  Check/Purchase Order  Credit Card inquiries to: Cardholder Name Altamont Group Inc. Card Number 205 N. 2nd Avenue ______ ____________________ Expiration Date CV2 (card verification number) Oakdale, CA 95361 Billing Address City/State/Zip Pay By Check: Checks should be made payable to Altamont Group Inc. The mailing address for checks and tax forms is 205 N. 2nd Avenue, Oakdale, CA 95361 Cancellation/Rescheduling Policy All cancellations made four weeks or longer from the summit’s start date will be provided a full refund or credit toward current or future Altamont Group programs. Any cancellations made within four weeks of the program’s start date will be provided with credit toward current or future Altamont Group programs.

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