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SEO Presentation Delievered to ZealousWeb Team


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This is what I presented to my SEO Team after Google's 4 back2back updates in 13 days!

This is what I presented to my SEO Team after Google's 4 back2back updates in 13 days!

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  • 1. A Revolution InSearch Engine Optimization ON : Thursday, October 18, 2012 With: Altaf Gilani, Project Manager Re-defining Search Engine Optimization….
  • 2. Panda Update #20 - Sept. 27, 2012For More Info:
  • 3. EMD Update #1 - Sept. 28, 2012For More Info:
  • 4. Penguin Update #3 - Oct. 5, 2012For More Info:
  • 5. Top Heavy #2 - Oct. 9, 2012For More Info:
  • 6. 4 Major Updates by Google in 15 Days (Sept 27 to Oct 09, 2012)• Panda Update 20: Sept. 27, 2012• EMD Update 1: Sept. 28, 2012• Penguin Update 3: Oct. 5, 2012• Top Heavy 2: Oct. 9, 2012 Defining Search Engine Optimization….
  • 7. Panda’s History • Panda Update 11, Feb. 27, 2012 (no change given;• Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only) announced) • Panda Update 12, March 23, 2012 (about 1.6% of• Panda Update 2, April 11, 2011 (2% of queries; queries impacted; announced) announced; rolled out in English internationally) • Panda Update 13, April 19, 2012 (no change given;• Panda Update 3, May 10, 2011 (no change given; belatedly revealed) confirmed, not announced) • Panda Update 14, April 27, 2012: (no change given;• Panda Update 4, June 16, 2011 (no change given; confirmed; first update within days of another) confirmed, not announced) • Panda Update 15, June 9, 2012: (1% of queries;• Panda Update 5, July 23, 2011 (no change given; belatedly announced) confirmed, not announced) • Panda Update 16, June 25, 2012: (about 1% of• Panda Update 6, Aug. 12, 2011 (6-9% of queries in queries; announced) many non-English languages; announced) • Panda Update 17, July 24, 2012:(about 1% of• Panda Update 7, Sept. 28, 2011 (no change given; queries; announced) confirmed, not announced) • Panda Update 18, Aug. 20, 2012: (about 1% of• Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly announced) queries; belatedly confirmed) • Panda Update 19, Sept. 18, 2012: (less than 0.7%• Panda Update 9, Nov. 18, 2011: (less than 1% of of queries; announced) queries; announced) • Panda Update 20 , Sep. 27, 2012 (2.4% English• Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced) queries, impacted, belatedly announced
  • 8. Other Updates History Top Heavy / Page Layout Algorithm Top Heavy 1: Jan. 19, 2012 (impacted less than 1% of English searches)Penguin History• Penguin 1: April 24, 2012 (3.1%)• Penguin 2: May 26, 2012 (less than 0.1%)• Penguin 3: Oct. 5, 2012 (0.3%) Exact Match Domain EMD #1, Nov 11, 2010 (no change given; confirmed, not announced)
  • 9. Now?What to do? Defining Search Engine Optimization….
  • 10. My Top 20 Tips1. Don’t Over use Exact Match Domain Names2. Unique Content on Your Website’s each and every page3. NO Canonical issue: a. With and without WWW b. One Content should not be served on 2 different URLs4. Do not stuff Keywords in i. Title ii. Metatags iii. Header Tags iv. Body Content v. Internal Linking Structure vi. Footer Links Defining Search Engine Optimization….
  • 11. My Top 20 Tips5. Don’t use any Black Hat Techniques like: i. Hidden Text ii. Hidden Links iii. Cloaking iv. Bulk 301 Redirects v. Excessive use of No-follow tag vi. Etc.6. Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.7. If your site participates in an affiliate program, make sure that your site adds value. Defining Search Engine Optimization….
  • 12. My Top 20 Tips8. Don’t Buy Links9. Don’t use exact-match anchor text. Too many inbound links with rich anchor text.10. Don’t get lots of low quality links11. Don’t get off-topic links, regardless of type of link.12. Don’t get links from other geo-targeted or language website.13. Avoid links to web spammers or "bad neighborhoods"14. Don’t do Comment Spam Defining Search Engine Optimization….
  • 13. My Top 20 Tips15. Don’t Syndicating duplicate / similar content on lots of website/directories16. Identifying & Remove Spammy, Paid Text Links via Google Disavow Tool17. Increase Usability of Website to lessen bounce rate or Exit Rate18. Decrease Page Loading Time19. Do Use Optimized Images / Videos on webpages i. Which Loads Fast ii. Use Proper Naming Conventions iii. Use proper Alt tags20. Use proper call-to-actions for better conversions Defining Search Engine Optimization….
  • 14. 5 Pillars to Remain Future Proof1. NO Duplicate Content2. Don’t do over on-page optimization3. Don’t over-optimized exact anchor text4. Don’t get lots of low quality OR off-topic links5. Focus on Users Defining Search Engine Optimization….
  • 15. Previously, Google Use to Filter Bad Links But Now It Hurts…! So What to do? Negative SEO?(If you cannot make your line longer, cut your competitor’s line)
  • 16. DisAVow Tool NO… You Cannot Now…!Here is Google’s New Tool to Fight Against…For More Info:
  • 17. DisAVow Tool Step - #1Login to Webmaster Tool and Open
  • 18. DisAVow Tool Step - #2You’ll then be prompted to upload a filecontaining the links you want to disavow.
  • 19. DisAVow Tool Step - #3 All you need is a plain text file with one URL per line.An excerpt of a valid file might look like the following:# Contacted owner of on 7/1/2012 to# ask for link removal but got no Owner of removed most links, but missed these
  • 20. Matt recommendsSEOs do not “chase the algorithm” and instead try to predict whereGoogle will be going in the future.
  • 21. Change, before you’re changed! By: Altaf Gilani, Project Manager
  • 22. By: Altaf Gilani, Project Manager