Does social media bring $?

Alan Johnston Social Media and Online Marketing

Does Social Media bring $ ??
Top websites:
1Facebook
2Youtube
3 Blogger.com
4Wikkipedia
5Twitter
6 Linkedin
Google, Baidu,MSM, Yahoo are Search Engines

What are companies spending on in 2010?
What do you see as the emerging channels for lead generation in 2010 and beyond? (select all that apply)

Mobile channels 161 34%
Social media 345 74%
Virtual events 184 39%
Other, 45 10%
Results of a Unisfair survey January 2010

2011 Marketing budget
Web site: 69%increasing, 1% decreasing, E-mail campaigns: 63% increasing, 5% decreasing Physical conferences and trade shows: 40% increasing, 44% decreasing Online advertising: 38% increasing, 19% decreasing

2011 Marketing Budget
Paid Web search: 33% increasing, 17% decreasing Virtual business events: 25% increasing, 11% decreasing Direct mail: 17% increasing, 32% decreasing Radio and TV advertising: 3% increasing, 28%decreasing

What is Social Networking ?
Tell your friends
People believe people
More educated public. Advertising is having to get smarter
Viral capabilities
Bloggers hold Sway
Social Media…. the new SEO
Top Social Networking sites :

Facebook
750 million users (500 Mill 2010)
Targeted market
Groups and pages
Create events
Pages Indexed by google

LINKEDIN
Used by top Recruiters
More professional
Links to all other sites
Companies page
Groups and events
Floating very soon!!

Twitter
More of a sharing site
Grew really fast
Simple message 140 Characters
Develop a targeted following

Foursquare
New kid on block Geo-spatial technology
Growing as fast as Twitter
‘ Must use’ for Hospitality
Mayors hold sway
What are they saying about you?

What can you do?
Grow your friends list on all these sites ethically
Keep your profile wall clean
Profile photo paramount
Black hat Vs. White hat
Start Groups and page
Targeting your group/page
Create events
Above all be ‘real’ don’t spam
All free costs time!

Blogs and Press releases
Main difference is style
Many free sites
Ezine.com
Technorati
Prweb.com
Word press.com
Blogger
Write well and be real and impart info
Journalists scour the web for stories
‘ Heading-centric’ take tips from Magazines

Videos
Learning styles;
Visual/Audio/Kinesthetic/Tactile
Video appeals to Visual
Awesome search engine
People are searching for ‘real’ companies info
Can be inexpensive
Indexed by Google

Bookmarking
SM Marketers greatest secret
Bookmarking sites are just megaphones for blog links
Online Audience 70 million at anyone time
Digg.com stumbleupon, reditt,
Add this
Only wire
Ping.fm
Social oomph
Pinging sites (pingoat.net)

Does it all work?
'I had been thinking about setting up some online marketing for my company for quite sometime but kept procrastinating because I had this mental block regarding going through the whole learning curve. Then I ran into Alan. I hired him for some personal training on Facebook and a few other networking sites, and before I knew it, I was up and running. It was easy, simple and inexpensive.
Now after 6 months, I have gained direct access to more than 4,500 new customers, most of who fit my precise target market (well-to-do Thai students). This allows me to reach them directly, without interference from teachers, school administrators, or even parents. I have increased my market penetration into a new market segment that is not accessible to me via the old traditional marketing approach. and its ALL new business at that! Next was the Contact Bangkok website which allows me to reach my Thai customers through their "farang" connection. It has taken very little input or management on my part, but I have had tangible ($$) results since."

Rene G. Bourgeois CMA, MCR New World Education Company Limited 18th Floor ,Sathornthani Building II, North Sathorn Rd., Bangkok 10500 Phone: (66)2-238-1752, Fax: (66)2-238-1753, Thai Mobile: (66)89-036-4908 Canadian Mobile: (1) 604-786-5048, e-mail: [email_address] http:// www.gostudycanada.net / Facebook : [email_address]

Time Investment Vs ROI
5 Hours a day for two years/or:
Pay a marketer approx. 40K-100k THB per/ Month (GBP1-2,000) for Min six months, a web design agency £1,500 for three months, plus 500 pounds for a fancy website with no keywords!
OR: Learn for yourself with us and see return within two weeks on average.

Netmedia Success
buybestcarthailand.com netmediathailand.com carsalesthailand.com expatjobsthailand.com internetmarketingbangkok.com mypregnancyandbabythailand.com onlinemarketingthailand.com parentdirectorythailand.com socialmediamarketingbangkok.com

Netmedia Websites
socialmediamarketingthailand.com digitalmarketingbangkok.com studyandworkusa.com thailandassetmanagement.com thailandinsurancegenie.com thaisecondhandcars.com e-mailmarketinguk.com cheapesttravelinginsurance.com (currently 10,000 per/month unique)

Netmedia Websites
accidentinsurancethailand.com financialadvisorthailand.com financialplanningandinvestmentz.com handbagsthailand.com homeinsurancethailand.com internetmediathailand.com mybabythailand.com newbornthailand.com

Netmedia Websites
thailandcosmeticsurgeons.com thailandinsuranceguru.com thaivisatoamerica.com usedcarsalesthailand.com Jobsfromhomeonline.co.uk rubyjohnston.com

Netmediauk Limited
Training UK companies on site to harness the Internet to find new sales and engage their client base effectively by :
Basic domain name searches and keyword relevance (google keyword tool)
Purchasing your domain
Hosting account and basic website set up

Netmediauk Ltd services
Blogging skills and writing.
Keyword and title placement
Search engines
Images and files
Creating videos on Youtube Vimeo etc and placing on your website and Social media

Netmediauk Ltd services
Social media and exposing your blogs
Adding links to your services in the blog and seductive NLP
Facebook pages, groups, Twitter and Linkedin
Adding your blogs to other sites and directory submissions

Netmediauk Limited services
Book marking and pinging
e-mail marketing without a list
Affiliations

My Contacts
Alan Johnston
Director Netmediauk Ltd
94/15 Soi Sene-Nikom 1 Phahonyothin Road Chankrasem Chatujak Bangkok Thailand 10900Tel/fax : (66) 02-941 5225 Thailand
Netmediauk Limited
Commerce park
Campbeltown Road
Birkenhead
Wirral UK
CH41 9HP
Tel UK 0151 559 8573
07963918702
Facebook.com/netmediaukLimited
Twitter.com/netmediaonline
[email_address]

http://netmedia-uk.com	89
http://jobsfromhomeonline.co.uk	32
http://ukonlinemarketing.info	25
http://www.netmedia-uk.com	15
http://www.netmediathailand.com	8
http://netmediathailand.com	4
http://www.linkedin.com	3
http://twitter.com	1

Does social media bring $?

by Netmediauk Limited (inc ntemediathailand) on Jul 09, 2010

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Does social media bring $? — Presentation Transcript