Alan Johnston  Social Media and Online Marketing
Does Social Media bring  $ ?? <ul><li>Top  websites: </li></ul><ul><li>1Facebook </li></ul><ul><li>2Youtube </li></ul><ul>...
What are companies spending on in 2010? <ul><li>What do you see as the emerging channels for lead generation in 2010 and b...
2011 Marketing budget <ul><li>Web site:  69%increasing, 1% decreasing, E-mail campaigns:  63% increasing, 5% decreasing Ph...
2011 Marketing Budget <ul><li>Paid Web search:  33% increasing, 17% decreasing Virtual business events:  25% increasing, 1...
What is Social Networking ? <ul><li>Tell your friends </li></ul><ul><li>People believe people  </li></ul><ul><li>More educ...
Facebook <ul><li>750 million users (500 Mill 2010) </li></ul><ul><li>Targeted market </li></ul><ul><li>Groups and pages </...
LINKEDIN <ul><li>Used by top Recruiters </li></ul><ul><li>More professional </li></ul><ul><li>Links to all other sites </l...
Twitter <ul><li>More of a sharing site </li></ul><ul><li>Grew really fast </li></ul><ul><li>Simple message 140 Characters ...
Foursquare <ul><li>New kid on block Geo-spatial technology </li></ul><ul><li>Growing as fast as Twitter </li></ul><ul><li>...
What can you do? <ul><li>Grow your friends list on all these sites ethically </li></ul><ul><li>Keep your profile wall clea...
Blogs and Press releases <ul><li>Main difference is style </li></ul><ul><li>Many free sites  </li></ul><ul><li>Ezine.com <...
Videos <ul><li>Learning styles; </li></ul><ul><li>Visual/Audio/Kinesthetic/Tactile  </li></ul><ul><li>Video appeals to Vis...
Bookmarking  <ul><li>SM Marketers greatest secret </li></ul><ul><li>Bookmarking sites are just megaphones for blog links <...
Does it all work? <ul><li>'I had been thinking about setting up some online marketing for my company for quite sometime bu...
Time Investment Vs ROI <ul><li>5 Hours a day for two years/or: </li></ul><ul><li>Pay a marketer approx. 40K-100k THB per/ ...
Netmedia Success <ul><li>buybestcarthailand.com netmediathailand.com carsalesthailand.com expatjobsthailand.com internetma...
Netmedia Websites <ul><li>socialmediamarketingthailand.com digitalmarketingbangkok.com studyandworkusa.com thailandassetma...
Netmedia Websites <ul><li>accidentinsurancethailand.com financialadvisorthailand.com financialplanningandinvestmentz.com h...
Netmedia Websites <ul><li>thailandcosmeticsurgeons.com thailandinsuranceguru.com thaivisatoamerica.com usedcarsalesthailan...
Netmediauk Limited <ul><li>Training UK companies on site to harness the Internet to find new  sales and engage their clien...
Netmediauk Ltd services <ul><li>Blogging skills and writing. </li></ul><ul><li>Keyword and title placement </li></ul><ul><...
Netmediauk Ltd services <ul><li>Social media and exposing your blogs </li></ul><ul><li>Adding links to your services in th...
Netmediauk Limited services <ul><li>Book marking and pinging </li></ul><ul><li>e-mail marketing without a list </li></ul><...
My Contacts <ul><li>Alan Johnston </li></ul><ul><li>Director Netmediauk Ltd </li></ul><ul><li>94/15 Soi Sene-Nikom 1 Phaho...
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Does social media bring $?

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Presentation given to the Rotary club of North Wirral UK 22/8/2011 at Heatherlands Hotel, it was first presented to the International Business Association of Phuket. in 2009 It covers the basics of Social Networking for business.

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  • I upgraded this presentation from when it was first given to the International Business Association of Phuket. It was given to the Rotary club of North Wirral at the Heatherlands Hotel. I will say what a lovely bunch of gents they all were, and I got a three course dinner on the house cheers chaps!
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Does social media bring $?

  1. 1. Alan Johnston Social Media and Online Marketing
  2. 2. Does Social Media bring $ ?? <ul><li>Top websites: </li></ul><ul><li>1Facebook </li></ul><ul><li>2Youtube </li></ul><ul><li>3 Blogger.com </li></ul><ul><li>4Wikkipedia </li></ul><ul><li>5Twitter </li></ul><ul><li>6 Linkedin </li></ul><ul><li>Google, Baidu,MSM, Yahoo are Search Engines </li></ul>
  3. 3. What are companies spending on in 2010? <ul><li>What do you see as the emerging channels for lead generation in 2010 and beyond? (select all that apply) </li></ul><ul><li>   </li></ul><ul><li>Mobile channels 161 34% </li></ul><ul><li>Social media 345 74% </li></ul><ul><li>Virtual events 184 39% </li></ul><ul><li>Other, 45 10% </li></ul><ul><li>Results of a Unisfair survey January 2010 </li></ul>
  4. 4. 2011 Marketing budget <ul><li>Web site: 69%increasing, 1% decreasing, E-mail campaigns: 63% increasing, 5% decreasing Physical conferences and trade shows: 40% increasing, 44% decreasing Online advertising: 38% increasing, 19% decreasing </li></ul>
  5. 5. 2011 Marketing Budget <ul><li>Paid Web search: 33% increasing, 17% decreasing Virtual business events: 25% increasing, 11% decreasing Direct mail: 17% increasing, 32% decreasing Radio and TV advertising: 3% increasing, 28%decreasing </li></ul>
  6. 6. What is Social Networking ? <ul><li>Tell your friends </li></ul><ul><li>People believe people </li></ul><ul><li>More educated public. Advertising is having to get smarter </li></ul><ul><li>Viral capabilities </li></ul><ul><li>Bloggers hold Sway </li></ul><ul><li>Social Media…. the new SEO </li></ul><ul><li>Top Social Networking sites : </li></ul>
  7. 7. Facebook <ul><li>750 million users (500 Mill 2010) </li></ul><ul><li>Targeted market </li></ul><ul><li>Groups and pages </li></ul><ul><li>Create events </li></ul><ul><li>Pages Indexed by google </li></ul>
  8. 8. LINKEDIN <ul><li>Used by top Recruiters </li></ul><ul><li>More professional </li></ul><ul><li>Links to all other sites </li></ul><ul><li>Companies page </li></ul><ul><li>Groups and events </li></ul><ul><li>Floating very soon!! </li></ul>
  9. 9. Twitter <ul><li>More of a sharing site </li></ul><ul><li>Grew really fast </li></ul><ul><li>Simple message 140 Characters </li></ul><ul><li>Develop a targeted following </li></ul>
  10. 10. Foursquare <ul><li>New kid on block Geo-spatial technology </li></ul><ul><li>Growing as fast as Twitter </li></ul><ul><li>‘ Must use’ for Hospitality </li></ul><ul><li>Mayors hold sway </li></ul><ul><li>What are they saying about you? </li></ul>
  11. 11. What can you do? <ul><li>Grow your friends list on all these sites ethically </li></ul><ul><li>Keep your profile wall clean </li></ul><ul><li>Profile photo paramount </li></ul><ul><li>Black hat Vs. White hat </li></ul><ul><li>Start Groups and page </li></ul><ul><li>Targeting your group/page </li></ul><ul><li>Create events </li></ul><ul><li>Above all be ‘real’ don’t spam </li></ul><ul><li>All free costs time! </li></ul>
  12. 12. Blogs and Press releases <ul><li>Main difference is style </li></ul><ul><li>Many free sites </li></ul><ul><li>Ezine.com </li></ul><ul><li>Technorati </li></ul><ul><li>Prweb.com </li></ul><ul><li>Word press.com </li></ul><ul><li>Blogger </li></ul><ul><li>Write well and be real and impart info </li></ul><ul><li>Journalists scour the web for stories </li></ul><ul><li>‘ Heading-centric’ take tips from Magazines </li></ul>
  13. 13. Videos <ul><li>Learning styles; </li></ul><ul><li>Visual/Audio/Kinesthetic/Tactile </li></ul><ul><li>Video appeals to Visual </li></ul><ul><li>Awesome search engine </li></ul><ul><li>People are searching for ‘real’ companies info </li></ul><ul><li>Can be inexpensive </li></ul><ul><li>Indexed by Google </li></ul>
  14. 14. Bookmarking <ul><li>SM Marketers greatest secret </li></ul><ul><li>Bookmarking sites are just megaphones for blog links </li></ul><ul><li>Online Audience 70 million at anyone time </li></ul><ul><li>Digg.com stumbleupon, reditt, </li></ul><ul><li>Add this </li></ul><ul><li>Only wire </li></ul><ul><li>Ping.fm </li></ul><ul><li>Social oomph </li></ul><ul><li>Pinging sites (pingoat.net) </li></ul>
  15. 15. Does it all work? <ul><li>'I had been thinking about setting up some online marketing for my company for quite sometime but kept procrastinating because I had this mental block regarding going through the whole learning curve. Then I ran into Alan. I hired him for some personal training on Facebook and a few other networking sites, and before I knew it, I was up and running. It was easy, simple and inexpensive. </li></ul><ul><li>Now after 6 months, I have gained direct access to more than 4,500 new customers, most of who fit my precise target market (well-to-do Thai students). This allows me to reach them directly, without interference from teachers, school administrators, or even parents. I have increased my market penetration into a new market segment that is not accessible to me via the old traditional marketing approach. and its ALL new business at that! Next was the Contact Bangkok website which allows me to reach my Thai customers through their &quot;farang&quot; connection. It has taken very little input or management on my part, but I have had tangible ($$) results since.&quot; </li></ul><ul><li>  </li></ul><ul><li>Rene G. Bourgeois CMA, MCR New World Education Company Limited 18th Floor ,Sathornthani Building II, North Sathorn Rd., Bangkok 10500 Phone: (66)2-238-1752, Fax: (66)2-238-1753, Thai Mobile: (66)89-036-4908 Canadian Mobile: (1) 604-786-5048, e-mail: [email_address] http:// www.gostudycanada.net / Facebook : [email_address] </li></ul>
  16. 16. Time Investment Vs ROI <ul><li>5 Hours a day for two years/or: </li></ul><ul><li>Pay a marketer approx. 40K-100k THB per/ Month (GBP1-2,000) for Min six months, a web design agency £1,500 for three months, plus 500 pounds for a fancy website with no keywords! </li></ul><ul><li>OR: Learn for yourself with us and see return within two weeks on average. </li></ul>
  17. 17. Netmedia Success <ul><li>buybestcarthailand.com netmediathailand.com carsalesthailand.com expatjobsthailand.com internetmarketingbangkok.com mypregnancyandbabythailand.com onlinemarketingthailand.com parentdirectorythailand.com socialmediamarketingbangkok.com </li></ul>
  18. 18. Netmedia Websites <ul><li>socialmediamarketingthailand.com digitalmarketingbangkok.com studyandworkusa.com thailandassetmanagement.com thailandinsurancegenie.com thaisecondhandcars.com e-mailmarketinguk.com cheapesttravelinginsurance.com (currently 10,000 per/month unique) </li></ul>
  19. 19. Netmedia Websites <ul><li>accidentinsurancethailand.com financialadvisorthailand.com financialplanningandinvestmentz.com handbagsthailand.com homeinsurancethailand.com internetmediathailand.com mybabythailand.com newbornthailand.com </li></ul>
  20. 20. Netmedia Websites <ul><li>thailandcosmeticsurgeons.com thailandinsuranceguru.com thaivisatoamerica.com usedcarsalesthailand.com Jobsfromhomeonline.co.uk rubyjohnston.com </li></ul>
  21. 21. Netmediauk Limited <ul><li>Training UK companies on site to harness the Internet to find new sales and engage their client base effectively by : </li></ul><ul><li>Basic domain name searches and keyword relevance (google keyword tool) </li></ul><ul><li>Purchasing your domain </li></ul><ul><li>Hosting account and basic website set up </li></ul>
  22. 22. Netmediauk Ltd services <ul><li>Blogging skills and writing. </li></ul><ul><li>Keyword and title placement </li></ul><ul><li>Search engines </li></ul><ul><li>Images and files </li></ul><ul><li>Creating videos on Youtube Vimeo etc and placing on your website and Social media </li></ul>
  23. 23. Netmediauk Ltd services <ul><li>Social media and exposing your blogs </li></ul><ul><li>Adding links to your services in the blog and seductive NLP </li></ul><ul><li>Facebook pages, groups, Twitter and Linkedin </li></ul><ul><li>Adding your blogs to other sites and directory submissions </li></ul>
  24. 24. Netmediauk Limited services <ul><li>Book marking and pinging </li></ul><ul><li>e-mail marketing without a list </li></ul><ul><li>Affiliations </li></ul>
  25. 25. My Contacts <ul><li>Alan Johnston </li></ul><ul><li>Director Netmediauk Ltd </li></ul><ul><li>94/15 Soi Sene-Nikom 1 Phahonyothin Road Chankrasem Chatujak Bangkok Thailand 10900Tel/fax  :     (66)   02-941 5225 Thailand </li></ul><ul><li>Netmediauk Limited </li></ul><ul><li>Commerce park </li></ul><ul><li>Campbeltown Road </li></ul><ul><li>Birkenhead </li></ul><ul><li>Wirral UK </li></ul><ul><li>CH41 9HP </li></ul><ul><li>Tel UK 0151 559 8573 </li></ul><ul><li>07963918702 </li></ul><ul><li>Facebook.com/netmediaukLimited </li></ul><ul><li>Twitter.com/netmediaonline </li></ul><ul><li>[email_address] </li></ul>

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