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Effective Operations Center Management Ideas

By

Sami Al-Shammary
Mobile: 0565856995
E-mail: drs7788@gmail.com

1|Page
Key definitions
KPI: Key Performance Indicators, also known as Key Success Indicators (KSI), help an
organization define and reach its goals.

SLA: A service-level agreement is a part of a service contract where a service is formally
defined. In practice, the term SLA is sometimes used to refer to the contracted delivery time
(of the service or performance).

Agent: Agent is one who acts for, or in the place of, another, by authority from him; one
entrusted with the business of another.

Group Leader: Group leadership is the process of providing focus and direction to a specific
group of people. Leadership of this type often involves facilitating and guiding the actions of
group participants as well as accepting responsibility for the outcome of the group’s efforts.

2|Page
Super visor: supervisor, foreperson, overseer, cell coach, facilitator, or area coordinator is a
manager in a position of trust in business.

Workforce analytics: Workforce analytics is a combination of software and methodology that
applies statistical models to worker-related data, allowing enterprise leaders to optimize
human resource management

Issue tracking system: An issue tracking system (ITS) is a software application that allows an
enterprise to record and follow the progress of every problem or "issue" that a computer
system user identifies until the problem is resolved.

Average handle time: (AHT) is a the average duration of one transaction, typically measured
from the initiation of the ticket and including any hold time of the related tasks that follow the
transaction.

Longest delay: (LDQ) is the longest time period that it takes to finish a task

Off-peak: describes a time period with less work tasks than are handled in a busy period.
Generally, it is used for non- work, such as training and e-learning, catching up with computer
work or team building activities and meetings. The scheduling takes into account the peak and
off-peak times when planning staffing needs.

Workforce management (WFM): software is an umbrella term for desktop and mobile
programs that help a business manage staff scheduling. The term originated in contact
centers and other service businesses that employ a large number of workers who are paid on
an hourly basis.
The goal of WFM software is to gain visibility into business metrics, such as the fewest number
of agents needed at a particular time of day or the amount of time it takes to produce a
particular product.
3|Page
According to the research firm Gartner Inc., workforce management software has five
corefunctions:


Labor scheduling: to help manage employees’ skills and compliance requirements more effectively.



Time and work data collection: to capture and report highly-detailed information about labor use.



Leave management: to process paid time-off requests with visibility into the staffing and liability
implications.



Task and activity management: to deliver a more detailed view of labor management requirements to
help with the sophisticated decision making required for activity-based management.



Time and attendance: to receive input from the other modules and apply rules against the reported
times, based on the company’s requirements.

Workforce optimization (WFO): software is a program suite that combines recording, quality
management (QM) and other company center technologies into one console to oversee
operating center performance. A WFO suite typically includes tools for workforce
management, quality monitoring, liability recording, coaching and eLearning, performance
management, surveying and speech analytics. The technology brings together and reports on
many different functions within the enterprise – from the call center to the back-office.
According to one industry expert, WFO technology can be valuable to the enterprise because it
delivers actionable insight that can help optimize the operating center.

4|Page
Operating center hierarchy matrix
Head of Department

Optimization Dep
Senior Super visor
(Implementing
new Cam`s)

Training &
evaluation super
visor

Ticket
distribution super
visor

Group leaders

Agents
5|Page

IT Dep

Floor Group leader
& scheduling
super visor
As shown in the flow chart (not necessary to be the real CO hierarchy) this is my view of
running the center as giving an exact task to be fulfilled by each person/Dep,
Such as:
 The agents are responsible of their job tasks of making sure the work flow of the tickets
are running as smoothly as possible minting the SLA without any LDQ.
 Group leaders are the personal that are responsible of assuring the agents are achieving
their SLA and AHT, also give a daily report of the KPI on each shift and make sure the
margin of the shift KPI does not exceed more than 10% of LDQ.
 Floor group leaders & schedule super visor is the person whom all group leaders report
to regarding the shift timing/day offs of all the personal and managing the issues
between the floor and HR Dep, also working in parallel with IT Dep on maintain the
WFM software and the rules that should be included such as Peek hours (Depending on
our Saudi culture, the peak hours are from 6AM – 9AM then again 2PM-5PM and also 8PM –
11PM on SAT-WED , and 11AM-3AM Wed-FRI)
 Training & evaluation super visor is a person whom is responsible of training the new
agents and evaluating their progress of learning all the aspects of the software used on
the job or any other programs used, during the time of training (3 month evaluating
period) the trainer would measure the KPI, AHT working in parallel with the Floor &
schedule super visor & IT Dep to generate a weekly report of each agent evaluation and
coaching in case needed for the poorly preformed agents and also assuring the quality
of service on all agents by measuring the SLA ,LDQ and wrong tickets.
 Ticket distribution super visor is a person whom is responsible of handling the queue of
the tickets flow depending on the bases of 1st in 1st out base to insure the SLA and
should work in parallel with the other super visors , IT Dep and group leaders weekly
evaluation.
“Some or all of the points are related to a system of software’s to be implemented to generate and produce the
reports and time tables as well as the schedule based on a mathematical equations that defer from company to
other based on their needs,
A strong recommendation from my side to weed out the weak links in the Group leaders or supervisors level
and recruit an experienced people on those 2 positions (as they retain the power of managing the whole process
of the work flow)”
6|Page
Operating center analytics system

As for the system, I do strongly feel we do need to implement a serial of software applications
which would help us on those points:






SLA
KPI
LDQ
AHT
WFO

7|Page
Q - What do we benefit of an all-digital solution managing the work flow?
A–







Minimizing the time & effort of producing the reports
Cost effective on the short & long run
Minimizing the error margin up to 98% on any manual task
Each person in med management level would keep track of the labor work
The labor themselves would be identified to their KPI, SLA and weekly shift schedules
HR can be informed of all the reports needed directly on the performance of each
person as well the higher management.
 Measuring the trend of the peak hours
 Depending on analyses of the information input we can get forecast the needs of
increasing/decreasing of labor.
 The info output would measure all the shifts depending on the trend of increasing
tickets on queue

“These points I am sure is already implemented in the establishment either some or all, but just
in case if some are not there already or not used at its full potential, then I would hope I have
shed some light of how to improve what already there is. “

8|Page
Out of the box

Indicator screen
One idea is to install on the wall(s) a plasma TV that is playing the statistics of the KPI, SLA &
LDQ.
By this we would benefit the agents of knowing how well they are doing and the queue they
have on their shift time as well as the group leaders well be always on alert if there is any LDQ
backing up the queue which is also helpful in distributing the numbers of agents having their
brake times every hour, We can do this with the help from the IT Dep

9|Page
Seating Color charts
Another idea, is distributing the agents based on their work performance of KPI, As in we give
a color for each seating area a color starting from “BLUE” “Yellow” “RED” by installing a
colored flag on each seating area.
The KPI generated report should be passed out to the group leaders and each has to mark
their groups depending on the scores to the right seating place,
Blue area is where the most producing agents should be seated based on their weekly KPI,
these agents would have advantage in such areas as a motivation for their work and would
have the privilege of having days off on THU&FRI or having the chance of been Acting group
leaders for a period of time “this would also help us of knowing if they are right for the position in case
needed”, or an appreciation certificate from the CO in their HR files, and so forth..
Yellow areas is where the med performance people should be setting and have fewer
privileges than the BLUE, but by the supervision from group leaders to work them more in
seeing how to increase their KPI to get them to be on the Blue level “by this we test the group
leaders themselves of how they can manage these people and getting the best out of them by motivating them
and fixing their problems if any”
RED zone is with the least performing agents whom should be questioned of their poor
performance and how to fix it by the training supervisor by coaching them with their own
group leaders and mentoring them of how to lead the way through the problem to get the
solution of what is affecting their work performance

“The advantage of having such a method is to distinguish the good from the bad on 2 levels
(Agents & group leaders), it would show how group leaders can motivate the bad to become
good with also measuring the performance of each group leader based on how their team KPI,
and the agents to be in a situation that is in fronted to all the floor of his performance so it
motivates him to be in a better seating area seeing how the others are getting more privileges
than him.”
10 | P a g e
24/7 shift
Such task is not done by thinking out of the box, it all gets down to numbers and mathematical
equations, but based on my experience and study of the matter I found that going simple is
the best way, so therefore here is some of the things I already have learned from my past
experience by using a software that can generate the shifts based on the inputs
Name

Rotating 8Hr Plan

Applicability

24/7 operations

Teams Required

4

Shifts

Morning (8-hr), Day (8-hr), Night (8-hr)

Repeat Cycle

28 days

Rotation

Slow, forward rotation from morning shift to day shift to night shift

Average Hours per Week

42

Staffing Fluctuation

Balanced from shift to shift and day to day

Pluses

Minuses

Common Usage

11 | P a g e









At least 2 days off after any 7 working days
3 days off after 7 consecutive night shifts
8-hr shifts
A free weekend (Tuesday & Friday) comes only once every 7 weeks
7 consecutive work days
7 consecutive work nights every 28 days
Requires an average of 2 overtime hours per employee per week
Popular with 24/7 operations that prefer 8-hr shifts
Now I am sure no one would work 7 days in a row, so by inputting the 24/5 work days we get
this outcome, putting in mind having 90 agents and the result was:

But still for best performance and out of the box is to combine the 2 methods as
follows:

Divide the agents into 4 teams and use the previous idea (Seating color chart)





Team 1 (Sat-Wed) 7AM-3PM, 30 Agents (Preferred only BLUE category)
Team 2 (Sat-Wed) 9AM-5PM, 25 Agents (Preferred BLUE & Yellow category)
Team 3 (open date schedule) 4PM-12AM, 20 Agents (Preferred Yellow & RED category)
Team 4 (Wed-Sun) 11PM-7AM, 15 Agents (Preferred only RED category)

“By categorizing the time table and Color of performance of the agents we motivate the poorly
preformed agents to see the privileges other agents are getting so they would perform better and
insuring the best quality from the rest knowing how distinguished they are, coming from this
culture I do understand how important to everyone to have the same weekends and a fixed job
timing so they can practice their family and social relationships, so by performing this shift time
table we do score 2 birds in one stone”

12 | P a g e
Global cultural Cuisines day
Understanding the human nature is hard, we do come from deferent countries, cultures,
religions, ideology and education back grounds,
Some people are so closed minded about such matters and feel obligated to have negative
feelings about the others surrounding him just because they are from a deferent back ground
than him and very cautious of understanding or even to be indifferent about others cultural,
One way to tackle such sensitive matter is through the most basic human needs, Food.
We as humans when it comes to food are always open minded to try something new after the
eye sees it,
by having ALL of the employees from all nationalities have a day each month to have a 40 min
lunch break bringing something from their own homes and it has to be a traditional food from
their culture back ground, people would look and want to try some of it,

“And by this simple act a barrier is gone and opens a new path of talking with this person and
knowing him more, even if it starts by talking about food and such but with time it would get
to have an open mind about this person personality and considered to be a work colleague whom
is just like him working at a job and earn a honest living, to have an ending result of having a
professional friendly work environment.”
13 | P a g e
Company Picnic

One substantial factor of any work environment is to have a release time of all the pressures &
the routine work on daily basses,
Having a 2 time event each year for all the employees (With inviting other influential people
from other Dep or even outside the company) would gain all of the people from all the stress
of the work,
At such events there are no boundaries between management or labor levels, all are there for
fun and having a good time by doing a variety of activities and contests with prizes to be given
to all the winners whomever they be, putting in mind no prizes at this gathering is determined
by their work or performance, it has to be 100% fun event and not associated to any work
related matter.

“Again as a human nature it would make all workers have more loyalty to the company and his
own work, also break another cultural barrier with their colleagues”

14 | P a g e
maslow pyramid

In order to have a successful work environment I have placed some of the ideas and thoughts in
my own point of view and from my back ground experience & education both from work & life,
in this summary of thoughts I tried to give out a general ideas and not to the exact precise state
of affairs of the company as I don’t know all the facts or system to evaluate upon,

But I do know that management is not to manage people or work, it is in fact how to be a
leader and build future leaders by coaching them on how to perfect their work and be as much
valuable to the company as possible and widen of how to think and act accordingly for their
own benefits, it builds trust, confidence and loyalty to the company.
To archive it all we must always collaborate to be a team effort from all departments and
workers with knowing of how to use technology to achieve the final goal of our human needs in
life.

15 | P a g e

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Out of the box

  • 1. Effective Operations Center Management Ideas By Sami Al-Shammary Mobile: 0565856995 E-mail: drs7788@gmail.com 1|Page
  • 2. Key definitions KPI: Key Performance Indicators, also known as Key Success Indicators (KSI), help an organization define and reach its goals. SLA: A service-level agreement is a part of a service contract where a service is formally defined. In practice, the term SLA is sometimes used to refer to the contracted delivery time (of the service or performance). Agent: Agent is one who acts for, or in the place of, another, by authority from him; one entrusted with the business of another. Group Leader: Group leadership is the process of providing focus and direction to a specific group of people. Leadership of this type often involves facilitating and guiding the actions of group participants as well as accepting responsibility for the outcome of the group’s efforts. 2|Page
  • 3. Super visor: supervisor, foreperson, overseer, cell coach, facilitator, or area coordinator is a manager in a position of trust in business. Workforce analytics: Workforce analytics is a combination of software and methodology that applies statistical models to worker-related data, allowing enterprise leaders to optimize human resource management Issue tracking system: An issue tracking system (ITS) is a software application that allows an enterprise to record and follow the progress of every problem or "issue" that a computer system user identifies until the problem is resolved. Average handle time: (AHT) is a the average duration of one transaction, typically measured from the initiation of the ticket and including any hold time of the related tasks that follow the transaction. Longest delay: (LDQ) is the longest time period that it takes to finish a task Off-peak: describes a time period with less work tasks than are handled in a busy period. Generally, it is used for non- work, such as training and e-learning, catching up with computer work or team building activities and meetings. The scheduling takes into account the peak and off-peak times when planning staffing needs. Workforce management (WFM): software is an umbrella term for desktop and mobile programs that help a business manage staff scheduling. The term originated in contact centers and other service businesses that employ a large number of workers who are paid on an hourly basis. The goal of WFM software is to gain visibility into business metrics, such as the fewest number of agents needed at a particular time of day or the amount of time it takes to produce a particular product. 3|Page
  • 4. According to the research firm Gartner Inc., workforce management software has five corefunctions:  Labor scheduling: to help manage employees’ skills and compliance requirements more effectively.  Time and work data collection: to capture and report highly-detailed information about labor use.  Leave management: to process paid time-off requests with visibility into the staffing and liability implications.  Task and activity management: to deliver a more detailed view of labor management requirements to help with the sophisticated decision making required for activity-based management.  Time and attendance: to receive input from the other modules and apply rules against the reported times, based on the company’s requirements. Workforce optimization (WFO): software is a program suite that combines recording, quality management (QM) and other company center technologies into one console to oversee operating center performance. A WFO suite typically includes tools for workforce management, quality monitoring, liability recording, coaching and eLearning, performance management, surveying and speech analytics. The technology brings together and reports on many different functions within the enterprise – from the call center to the back-office. According to one industry expert, WFO technology can be valuable to the enterprise because it delivers actionable insight that can help optimize the operating center. 4|Page
  • 5. Operating center hierarchy matrix Head of Department Optimization Dep Senior Super visor (Implementing new Cam`s) Training & evaluation super visor Ticket distribution super visor Group leaders Agents 5|Page IT Dep Floor Group leader & scheduling super visor
  • 6. As shown in the flow chart (not necessary to be the real CO hierarchy) this is my view of running the center as giving an exact task to be fulfilled by each person/Dep, Such as:  The agents are responsible of their job tasks of making sure the work flow of the tickets are running as smoothly as possible minting the SLA without any LDQ.  Group leaders are the personal that are responsible of assuring the agents are achieving their SLA and AHT, also give a daily report of the KPI on each shift and make sure the margin of the shift KPI does not exceed more than 10% of LDQ.  Floor group leaders & schedule super visor is the person whom all group leaders report to regarding the shift timing/day offs of all the personal and managing the issues between the floor and HR Dep, also working in parallel with IT Dep on maintain the WFM software and the rules that should be included such as Peek hours (Depending on our Saudi culture, the peak hours are from 6AM – 9AM then again 2PM-5PM and also 8PM – 11PM on SAT-WED , and 11AM-3AM Wed-FRI)  Training & evaluation super visor is a person whom is responsible of training the new agents and evaluating their progress of learning all the aspects of the software used on the job or any other programs used, during the time of training (3 month evaluating period) the trainer would measure the KPI, AHT working in parallel with the Floor & schedule super visor & IT Dep to generate a weekly report of each agent evaluation and coaching in case needed for the poorly preformed agents and also assuring the quality of service on all agents by measuring the SLA ,LDQ and wrong tickets.  Ticket distribution super visor is a person whom is responsible of handling the queue of the tickets flow depending on the bases of 1st in 1st out base to insure the SLA and should work in parallel with the other super visors , IT Dep and group leaders weekly evaluation. “Some or all of the points are related to a system of software’s to be implemented to generate and produce the reports and time tables as well as the schedule based on a mathematical equations that defer from company to other based on their needs, A strong recommendation from my side to weed out the weak links in the Group leaders or supervisors level and recruit an experienced people on those 2 positions (as they retain the power of managing the whole process of the work flow)” 6|Page
  • 7. Operating center analytics system As for the system, I do strongly feel we do need to implement a serial of software applications which would help us on those points:      SLA KPI LDQ AHT WFO 7|Page
  • 8. Q - What do we benefit of an all-digital solution managing the work flow? A–       Minimizing the time & effort of producing the reports Cost effective on the short & long run Minimizing the error margin up to 98% on any manual task Each person in med management level would keep track of the labor work The labor themselves would be identified to their KPI, SLA and weekly shift schedules HR can be informed of all the reports needed directly on the performance of each person as well the higher management.  Measuring the trend of the peak hours  Depending on analyses of the information input we can get forecast the needs of increasing/decreasing of labor.  The info output would measure all the shifts depending on the trend of increasing tickets on queue “These points I am sure is already implemented in the establishment either some or all, but just in case if some are not there already or not used at its full potential, then I would hope I have shed some light of how to improve what already there is. “ 8|Page
  • 9. Out of the box Indicator screen One idea is to install on the wall(s) a plasma TV that is playing the statistics of the KPI, SLA & LDQ. By this we would benefit the agents of knowing how well they are doing and the queue they have on their shift time as well as the group leaders well be always on alert if there is any LDQ backing up the queue which is also helpful in distributing the numbers of agents having their brake times every hour, We can do this with the help from the IT Dep 9|Page
  • 10. Seating Color charts Another idea, is distributing the agents based on their work performance of KPI, As in we give a color for each seating area a color starting from “BLUE” “Yellow” “RED” by installing a colored flag on each seating area. The KPI generated report should be passed out to the group leaders and each has to mark their groups depending on the scores to the right seating place, Blue area is where the most producing agents should be seated based on their weekly KPI, these agents would have advantage in such areas as a motivation for their work and would have the privilege of having days off on THU&FRI or having the chance of been Acting group leaders for a period of time “this would also help us of knowing if they are right for the position in case needed”, or an appreciation certificate from the CO in their HR files, and so forth.. Yellow areas is where the med performance people should be setting and have fewer privileges than the BLUE, but by the supervision from group leaders to work them more in seeing how to increase their KPI to get them to be on the Blue level “by this we test the group leaders themselves of how they can manage these people and getting the best out of them by motivating them and fixing their problems if any” RED zone is with the least performing agents whom should be questioned of their poor performance and how to fix it by the training supervisor by coaching them with their own group leaders and mentoring them of how to lead the way through the problem to get the solution of what is affecting their work performance “The advantage of having such a method is to distinguish the good from the bad on 2 levels (Agents & group leaders), it would show how group leaders can motivate the bad to become good with also measuring the performance of each group leader based on how their team KPI, and the agents to be in a situation that is in fronted to all the floor of his performance so it motivates him to be in a better seating area seeing how the others are getting more privileges than him.” 10 | P a g e
  • 11. 24/7 shift Such task is not done by thinking out of the box, it all gets down to numbers and mathematical equations, but based on my experience and study of the matter I found that going simple is the best way, so therefore here is some of the things I already have learned from my past experience by using a software that can generate the shifts based on the inputs Name Rotating 8Hr Plan Applicability 24/7 operations Teams Required 4 Shifts Morning (8-hr), Day (8-hr), Night (8-hr) Repeat Cycle 28 days Rotation Slow, forward rotation from morning shift to day shift to night shift Average Hours per Week 42 Staffing Fluctuation Balanced from shift to shift and day to day Pluses Minuses Common Usage 11 | P a g e        At least 2 days off after any 7 working days 3 days off after 7 consecutive night shifts 8-hr shifts A free weekend (Tuesday & Friday) comes only once every 7 weeks 7 consecutive work days 7 consecutive work nights every 28 days Requires an average of 2 overtime hours per employee per week Popular with 24/7 operations that prefer 8-hr shifts
  • 12. Now I am sure no one would work 7 days in a row, so by inputting the 24/5 work days we get this outcome, putting in mind having 90 agents and the result was: But still for best performance and out of the box is to combine the 2 methods as follows: Divide the agents into 4 teams and use the previous idea (Seating color chart)     Team 1 (Sat-Wed) 7AM-3PM, 30 Agents (Preferred only BLUE category) Team 2 (Sat-Wed) 9AM-5PM, 25 Agents (Preferred BLUE & Yellow category) Team 3 (open date schedule) 4PM-12AM, 20 Agents (Preferred Yellow & RED category) Team 4 (Wed-Sun) 11PM-7AM, 15 Agents (Preferred only RED category) “By categorizing the time table and Color of performance of the agents we motivate the poorly preformed agents to see the privileges other agents are getting so they would perform better and insuring the best quality from the rest knowing how distinguished they are, coming from this culture I do understand how important to everyone to have the same weekends and a fixed job timing so they can practice their family and social relationships, so by performing this shift time table we do score 2 birds in one stone” 12 | P a g e
  • 13. Global cultural Cuisines day Understanding the human nature is hard, we do come from deferent countries, cultures, religions, ideology and education back grounds, Some people are so closed minded about such matters and feel obligated to have negative feelings about the others surrounding him just because they are from a deferent back ground than him and very cautious of understanding or even to be indifferent about others cultural, One way to tackle such sensitive matter is through the most basic human needs, Food. We as humans when it comes to food are always open minded to try something new after the eye sees it, by having ALL of the employees from all nationalities have a day each month to have a 40 min lunch break bringing something from their own homes and it has to be a traditional food from their culture back ground, people would look and want to try some of it, “And by this simple act a barrier is gone and opens a new path of talking with this person and knowing him more, even if it starts by talking about food and such but with time it would get to have an open mind about this person personality and considered to be a work colleague whom is just like him working at a job and earn a honest living, to have an ending result of having a professional friendly work environment.” 13 | P a g e
  • 14. Company Picnic One substantial factor of any work environment is to have a release time of all the pressures & the routine work on daily basses, Having a 2 time event each year for all the employees (With inviting other influential people from other Dep or even outside the company) would gain all of the people from all the stress of the work, At such events there are no boundaries between management or labor levels, all are there for fun and having a good time by doing a variety of activities and contests with prizes to be given to all the winners whomever they be, putting in mind no prizes at this gathering is determined by their work or performance, it has to be 100% fun event and not associated to any work related matter. “Again as a human nature it would make all workers have more loyalty to the company and his own work, also break another cultural barrier with their colleagues” 14 | P a g e
  • 15. maslow pyramid In order to have a successful work environment I have placed some of the ideas and thoughts in my own point of view and from my back ground experience & education both from work & life, in this summary of thoughts I tried to give out a general ideas and not to the exact precise state of affairs of the company as I don’t know all the facts or system to evaluate upon, But I do know that management is not to manage people or work, it is in fact how to be a leader and build future leaders by coaching them on how to perfect their work and be as much valuable to the company as possible and widen of how to think and act accordingly for their own benefits, it builds trust, confidence and loyalty to the company. To archive it all we must always collaborate to be a team effort from all departments and workers with knowing of how to use technology to achieve the final goal of our human needs in life. 15 | P a g e