Special Edition: Apple and/vs Google [Infusion - 11th July 2014]

  • 434 views
Uploaded on

IT history is a story of battles and warlords, opposite factions one against the other, each one with its inspirational leader. …

IT history is a story of battles and warlords, opposite factions one against the other, each one with its inspirational leader.

In this Infusion, Giovanni and Mauro will focus on the two most important players in this struggle: Apple and Google.

Let you be infusioned again, we'll talk you about WWDC14 and Google I/O 2014!

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
434
On Slideshare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
7
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. INFUSIONS p e c i a l E d i t i o n A p p l e a n d / v s G o o g l e J u l y , 1 1 t h 2 0 14 418 Giovanni Galbiati Developer ! tw: @giovagalbiati Mauro Constantinescu Developer ! tw: @mauroconst and/vs
  • 2. C r e a t i n g D i g i t a l E x p e r i e n c e s Q
  • 3. A game of A brief introduction by Federico Demartini Creative Technologist ! tw: @demapersempre
  • 4. A game of thrones, drones, chrome. IT histor y is a stor y of battles and warlords. Opposite fa c tions one against the other, each one with its inspirational leader: B ill Gates , Steve Jobs, Lar r y Page and Sergey Brin, Mark Zuckeberg, Jef f Bezos. ! B y a c ouple of years, also queens have their role in the plot: Ginni Rommetty a s IB M c eo, Marissa Mayer as Yahoo CEO, Angela Arhendts as Senior Vice President and R etail and Online Store General Manager in Apple. ! In this Infusion we will focus on the two most impor tant players in this str ugg le: Ap ple and Goog le. Giovanni and Mauro will drive us among what the two f ir ms presented in the last edition of WWDC and I/O.
  • 5. Apple Year funded 1976 ! 80,300 employees market values $548.63B ! F is ca l Yea r 2014- Se cond Quar te r revenues $45,6B - net prof it $10,2B
  • 6. Google Year funded 1998 ! 50,000 employees market values $336.32B ! F is ca l Yea r 2014 - Se cond Quar ter revenues $15.4B - net prof it $3.45B
  • 7. INFUSIONA p p l e W W D C 2 1 4 J u l y , 1 1 t h 2 0 14 418 Giovanni Galbiati Developer ! tw: @giovagalbiati
  • 8. 418 Q
  • 9. 418 Q
  • 10. 418 Q
  • 11. 418 Q Phone SMS Handof f Instant Hotspot Continuity
  • 12. 418 Q Continuity Send or receive SMSs from your Mac or iPad using a nearby iPhone Use a nearby iPhone as an inter net hotspot R e c e ive and make calls from your Mac or iPad using a nearby iPhone Star t something on a device, continue on another one
  • 13. 418 Q Demo https://www.youtube.com/watch?v=WZieVhgO388
  • 14. 418 Q
  • 15. 418 Q
  • 16. 418 Q Metal Extensions Swift Handoff API HealthKit HomeKit Touch ID CloudKit Manual Camera Controls PhotoKit SpriteKit SceneKit
  • 17. 418 Q Make your apps pass documents or data through handof f Add or modify user’s health da ta stored in a common da tabase Make apps that connect to smar t objects in a seamless experience
  • 18. 418 Q A single design language across the line Seamless transition from mobile to desktop Simple but powerful tools for developers Wrap up
  • 19. 418 Q OSX Yosemite What's new for developers iOS 8 WWDC14 Sessions Videos* *developer account needed Further Reading
  • 20. THANK YOU PS: 418 is an HTTP Status Code and was defined in 1998 as one of the traditional IETF April Fools' jokes, in RFC 2324, Hyper Text Coffee Pot Control Protocol It stands for “I’m a teapot”
  • 21. Q INFUSIONT e c h n o l o g y J u l y , 1 1 t h 2 0 14 Mauro Constantinescu Developer ! tw: @mauroconst
  • 22. Q Google I/O 2014 here’s what you build next
  • 23. Q Google I/O 2014 Google I/O (Input/Output) is the annual conference that Google organises to let developers know how the year went and what it’s making new. ! This year the leading role were acted by Android: big design improvements, new “Androdified” devices, in general the huge Google ecosystem was redefined. ! For a digital agency, some topics worth a look! Join the dark side. We ran out of cookies, but who cares?
  • 24. Q Google I/O 2014 Join the dark side. We ran out of cookies, but who cares? Why even talk about Google and Android?
  • 25. Q Google I/O 2014 Join the dark side. We ran out of cookies, but who cares? Android is a thing. A big one. ! Android it’s not just Samsung phones and tablets. Android is all smartphones and tablets that are not Windows’ and not Apple’s (leave alone NGM and stuff), as well as a variety of other devices. Like what? Like watches, TVs, cars.
  • 26. Q Android wear Android Auto Android TV Google Fit #cardboard Material design Google I/O 2014 Join the dark side. We ran out of cookies, but who cares?
  • 27. Q “We challenged ourselves to create a visual language for our users that synthesizes the classic principles of good design with the innovation and possibility of technology and science. This is material design.” ! Material is the metaphor. ! What happens when you swipe that surface? What's underneath it? What's it made of? ! Google would like to found a unifying theory, in matter of web design, of a rationalised space and a system of motion. The material is inspired by the study of paper and ink, yet technologically advanced and open to imagination and magic. Material design Google I/O 2014 Join the dark side. We ran out of cookies, but who cares?
  • 28. https://www.youtube.com/watch?v=Q8TXgCzxEnw
  • 29. Q Android wear Android Auto Android TV Google Fit #cardboard Material design Google I/O 2014 Join the dark side. We ran out of cookies, but who cares?
  • 30. Q Android wear Android wear is all about giving the right information at the right time. When you need something, your wearable will give you all the information needed even before you ask for it. If the time for asking comes, wearable will answer well. ! Let’s focus on smart watches, among whom new challenges and opportunities rely. • They extend the Android notification center, letting users receive and handle notifications without pulling their phone out of the pocket. Android wear will provide a full “phone free” experience. • In future releases, Google will also allow to create watch faces, that substantially means that we will download a Rolex from Google Play. Google I/O 2014 Join the dark side. We ran out of cookies, but who cares?
  • 31. Q Lyft - www.lyft.com ! Just talk to your smartphone to request a pickup. You’ll get matched with a friendly, background- checked driver from their community within minutes. ! With Lyft, you can call a car through voice input, have your location automatically detected and get updates, finally you can rate your driver, without pulling your phone out of the pocket. Unfortunately, not KITT from Knight Rider will come to pick you up, unless you’re David Hasseloff. Google I/O 2014 Join the dark side. We ran out of cookies, but who cares? Android wear
  • 32. Q Android wear Google I/O 2014 Join the dark side. We ran out of cookies, but who cares? Pinterest ! Pinterest App for Android is smart-watch-ready. ! It notifies the user whenever he is nearby a place pinned on a board he follows. Then he can easily ask Google Maps to help him reach the place. ! Android wear allows new enhanced experiences, giving apps a good reason for sending notifications.
  • 33. Q Android wear Android Auto Android TV Google Fit #cardboard Material design Google I/O 2014 Join the dark side. We ran out of cookies, but who cares?
  • 34. Q Android Auto Our cars keep us connected to the physical world, but disconnected to our digital life. Even though it's unsafe, and in many cases illegal, people use their phones while driving. ! For this reason, back in January, Google announced the Open Automotive Alliance (OAA), a global alliance of technology and auto industry leaders committed to bringing the Android platform to cars starting in 2014. Google I/O 2014 Join the dark side. We ran out of cookies, but who cares? http://www.openautoalliance.net/
  • 35. Q
  • 36. Q Android Auto Google I/O 2014 Join the dark side. We ran out of cookies, but who cares? Android Auto brings into cars three of the most useful features for driving: Navigation, Communication and Music. Everything is voice enabled (yes, you will be able t speak to Google Now!), and while you speak your eyes will stay on the road and hands on the wheel.
  • 37. Q Google I/O 2014 Join the dark side. We ran out of cookies, but who cares? Simplified interfaces make users interact without distractions. Voice input and audio output make cars more interactive and safer at the same time. Android Auto
  • 38. Q Android Auto Google I/O 2014 Join the dark side. We ran out of cookies, but who cares? Android Auto and Android wear share the same SDK, Developers can code applications for a Fiat Panda and a pair of Rayban at the same time.
  • 39. Q Android wear Android Auto Android TV Google Fit #cardboard Material design Google I/O 2014 Join the dark side. We ran out of cookies, but who cares?
  • 40. Q Android TV TVs are getting smarter and smarter every day. They are now part of a wide platform, with pay per view films, internet services, game arenas. ! Google Play is a big platform that distributes music, films and TV series, that’s why Google decided to bring Android Operating System on your living room too. And obviously, as the other Android distributions, Android TV is completely open to developers, who can build and publish apps on top of it. Google I/O 2014 Join the dark side. We ran out of cookies, but who cares?
  • 41. Q Android TV comes with what is been called “Lean back user experience”. It is both an adaptation of Android for the so called “ten feet” experience, that is the average distance between the user and the TV, and a set of developer tools (SDK) that allows developers to easily turn a tablet application into a TV one. ! Particularly interesting is the Android TV home screen, that shows recommended shows for the user, based on personal tastes and previously views, and it’s opened to third party applications. Android TV Google I/O 2014 Join the dark side. We ran out of cookies, but who cares?
  • 42. Q Android wear Android Auto Android TV Google Fit #cardboard Material design Google I/O 2014 Join the dark side. We ran out of cookies, but who cares?
  • 43. Q Google I/O 2014 Join the dark side. We ran out of cookies, but who cares? Google Fit Google Fit is a new framework integrated with Android. ! It allows applications for fitness and health care to share data one from each other. Collecting all needed permissions, apps will use existing user data, like gender, age, average hearth rate, nutritional habits, etc. in a unique operational and analytical cluster. ! Nike and Adidas already announced a partnership with Google Fit and will soon release devices running within this framework.
  • 44. Q Whatever! http s : / / d e ve l o p e r s . go o gl e . c o m/ c a r d b o a r d / Shhht, this is a goody from Google.
  • 45. THANK YOU
  • 46. INFUSION is the weekly report released by Alquimia WRG. Every Friday morning we have breakfast exploring insights on the edge of creativity, strategic thinking and technology. If you'd like to get infused, feel free to contact us at infusion@alquimiawrg.com Q