Alpine Creative is a branding and strategic communication agency in Viet Nam. We specialize in behavior change communication solutions that provide measurable results.

1. Alpine Creative
Credentials Deck
Alpine Creative 2014. Communication by the numbers.

2. Alpine Creative Ltd.
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Branding
Advertising
PR
Events
Digital
Sponsorship
Media Product Development
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3. Our Approach
In our processes and techniques, we will incorporate
a high level of collaboration with you. Moreover, we will not merely
impose a template upon your organization, but rather work with you
to define and succinctly articulate what makes your organizational
“DNA”, your relevant points of differentiation, and why these matter
to your customers.
Furthermore, our purpose is to align your company’s brand
with your business objectives. In this way, the brand does not
stand alone, but rather is a critical, revenue-generating tool, which
becomes a business asset.
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4. Our Projects
Relevant Experiences
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5. Our clients include:
and more..

6. Fusion Bodyworks
Corporate Identity and Public Relations
Fusion Bodyworks was developed to be a multioutlet fitness center. We created the name and
service offerings, and all related graphics,
business papers and internal and external
signage, as well as advertising, marketing, digital
assets and publicity materials.
Scope of work:
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Commissioned formal market research in
partnership with Nielsen
Brand development (company name, service
product names, graphic identity system, brand
personality, branded environmental design)
Brand communications strategic planning
Brand management consulting
PR consulting

7. Bao Viet
Corporate Identity and Launch Event
BaoViet is one of Viet Nam’s largest, formerly
State-owned, enterprises. across 63 provinces
nationwide. In partnership with Grey, who created
the new brand, we provided strategic consulting
and project management services.
Scope of work:
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Brand Strategy
Production management
Media relations
Government relations
Launch event concept and execution

8. The World Bank
Handwashing Initiative
Our memorable behavior-change communications
platform was based on a cartoon character. From
the success of our project in Vietnam, October
15th became Global Handwashing Day. The
catchy song we developed: “Hand washing with
soap” became popular to both children and adults,
and were adapted for international use.
Scope of work:
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Brand strategy
Writing 12 Television Episodes
Illustration commissioning
Animation commissioning
Programming advisory
Implementation supervision
Production management / quality control

9. HATCH! PROGRAM
HATCH! PROGRAM is a non-profit initiative of Alpine
Creative, a business consultancy. HATCH! focuses on
community building for entrepreneurship, planting
capacity in each entrepreneur, and matching viable
start-ups to quality angel investors.
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Brand Identity
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Event Organizing
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POSM design & production
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Website
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10. FOX International Channels
Brand activation Event
In celebration of National Geographic 125th
Anniversary, FOX International Channels, in
partnership with Canon, launched the National
Geographic 125th Anniversary Photo Exhibition.
Alpine Creative was chosen to bring the idea to
life, providing a platform for Vietnamese audience
to interact with the National Geographic and
Canon brands.
Scope of work:
- Event ideation and development
- Branded environment design
- Production supervision
- PR and media relations services

11. UNICEF
UNICEF ZEROawards
UNICEF needed to develop a fundraising platform to reach out
to Viet Nam's most successful corporations, organizations,
individuals, and philanthropists to give generously to UNICEF
programs in Viet Nam. Inspired by the Believe in ZERO platform,
the UNICEF Snowflake gala in New York, and to encourage
humanitarian excellence amongst Vietnamese, the team
created ZEROawards, a humanitarian awards and black-tie
formal gala fundraiser.
Scope of work:
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Opportunity analysis
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Ideation
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Verbal brand identity development
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Product development and ideation
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Sponsorship recruiting
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Event production support
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Publicity, media relations services

12. ESPN
StarSports Grandstand
For 3 separate occasions, we transformed an exhibition hall into a total brand experience. 5,000
fans showed up – the largest turn-out in the region to date.
Scope of work:
Event ideation and organization
Project:
Immersive activation Services / Solution:
This project was executed by Alpine team for Leonito JSC. and GREY

13. ECHO
ECHO Advertorial
We devised an advertorial campaign with an
eye-catching photo and a headline that incites
reading.
Scope of work:
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Public Relations
Design
Media Buying in major international inflight magazines
This project was executed by Alpine team for Leonito JSC. and GREY

14. InterContinental Hanoi Westlake
Advertising campaign
Our ads launched InterContinental as
both traditional and modern: the busy
city centre is as near as you need it to
be, yet as far away as you want it to be.
Scope of work:
- Advertising
- Localized, targeted advertising
strategy
Project:
Services / Solution:
This project was executed by Alpine team for Leonito JSC. and GREY

15. Bailey
Occasions Campaign
Project:
Services / Solution:

16. Your Alpine Team
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17. Your Alpine team
Your Alpine team will be a compilation of individual,
experienced experts, inclusive of strategy, corporate
identity, and marketing communications professionals – a
hand-picked team that fits your requirements.
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18. Alpine Team Introductions
Aaron Everhart
Senior Branding Consultant, Strategic Planner—HCMC
Aaron brings 20 years of experience to the Alpine Team as
planner, analyst, and brand strategist. He leads clients to identify
strategic opportunities and develops solutions to leverage them.
Aaron has worked with leading brands, including Bayer AG, FedEx,
Frito-Lay, Ford, HP, Intel, Microsoft, and Procter & Gamble.
In 2005, Aaron started a company specializing in behavior-change
communications, developing marketing strategies for social and
health causes for NGOs such as World Bank, UNDP, and WHO.
The firm also worked with clients on behalf of GREY for Bao Viet,
Diageo, Toto, and VinaPhone, and other clients.
In 2011, seeing a need for an agency that addresses client
requirements from a non-prescriptive, strategic, and innovative
approach, Aaron co-founded Alpine Creative, possibly Vietnam’s
first think-tank-oriented professional services company.
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19. Alpine Team Introductions—cont’d
Greg McFall
Business Development Manager, HCMC
Greg brings more than 25 years in business, 5 of those in Asia, as a
General Manager, Managing Director, and Strategic Planner, and
Director of Business Development. His expertise in community
relations, business development and communications have
developed new businesses, grown existing ones and turned around
several that were struggling. He is also committed to charitable
efforts, including Operation Smile Viet Nam and UNICEF. He has a
wide and extensive range of experience, knowledge and networking
abilities within and outside of Viet Nam.
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20. Alpine Team Introductions—cont’d
Dat Quoc Pham
Project Team Director—Hanoi
Dat brings project management expertise to the Alpine
Team.
Dat has worked with the Hanoi office of GREY (a WPP
company) one of the worlds largest advertising agencies,
where he conducted market research and website
development. He has also worked with ABT Associates, a
global company specializing in executing projects for
Governments and NGOs. He also has experience in project
and event management, while at Federation of UNESCO
Vietnam.
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21. Alpine Team Introductions—cont’d
Trinh Tuan Anh
Project Manager & Coordinator — Hanoi
Tuan Anh brings to Alpine project management and
communication skills. Before joining Alpine, Tuan Anh has
worked at FPTS and Carrier Vietnam. He gained project
management experience from organizing the GPAC (Global
Partnership for Asian Colleges) 2010 Conference in
Vietnam. Tuan Anh received a bachelor in Business
Administration from Vietnam National University, followed by
a year in Soka University of Japan where he was trained in
Brand Management, International Business and Multicultural Communications.
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22. Prepare to climb
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