Film marketing - Going viral
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A presentation made during the Turin Film Festival in Italy on 26th November 2011. The presentation gives a few hints on how to use viral marketing to promote a film online using the case study of ...

A presentation made during the Turin Film Festival in Italy on 26th November 2011. The presentation gives a few hints on how to use viral marketing to promote a film online using the case study of Piranha 3D in Switzerland.

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Film marketing - Going viral Presentation Transcript

  • 1. Going viralTurin - 26th November 2011
  • 2. Why go viral?› Coming from someone you trust› High level of attention› Your audience does the work› Limited time and money required› Doesn’t compete with other promotional toolsMathias Noschis - www.alphapanda.com
  • 3. Spontaneous, really?› Well defined target audience› Adapted to some film genres› Requires strategy and planningMathias Noschis - www.alphapanda.com
  • 4. Piranha 3D› Distributed by Ascot Elite in Switzerland› Released in September 2010› French part of Switzerland: 1.7 mln people› Target audience: young males 16-24Mathias Noschis - www.alphapanda.com
  • 5. 30,000 Day 3 Fake press25,000 release20,00015,000 Day 1 Day 10 Social media Press release10,000 and bloggers about the seeding viral video 5,000 0 Day 0 Day 2 Day 4 Day 6 Day 8 Day 10 Day 12 Day 14
  • 6. A few figures› No external costs› 3 days of work› Over 24,000 viewersMathias Noschis - www.alphapanda.com
  • 7. Title3 ideas for you
  • 8. Be current
  • 9. Find your audience where they are
  • 10. Use a strong message
  • 11. Get in touch Mathias Noschis www.alphapanda.com @FilmMktg