• Like
Shell Helix Sticker Collectibles
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Shell Helix Sticker Collectibles

  • 1,732 views
Published

Sticker Download and share app on FB.

Sticker Download and share app on FB.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,732
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
7
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Sticker Collectibles Shell Helix Sticker Collectibles
  • 2. Background
    • Shell Helix Motor Oil in Malaysia had a promo “Spot-the-sticker”
      • Stickers were given to motorists to put on their vehicles
      • for a chance to win prizes every week.
    • To promote this offline promotion online, we developed an online engagement strategy that will get us …
    • Visibility , Virality & Engagement .
  • 3. Where else?  Where are we doing it?
  • 4. Cars are a passion with our target audience
  • 5. We gave them a whole gallery to choose from
  • 6. Shell Helix Sticker Collectibles
  • 7. What can they do with the stickers ? 1) Downloaded to Profile 2) Publish to own Wall 3) Publish to Friends Walls 4) Send an Invite
  • 8. News Feed
  • 9. Friends Wall
  • 10. Facebook Ads
  • 11. Banner Ads
  • 12. Emailers Two e-mailers were sent for this campaign. This is part of the publicity of the campaign, announcing new winners as well as new cars added in the Shell Helix Sticker Gallery.
  • 13. User reviews: of 4.8/5
  • 14. Social Media Property for Shell