Sticker Collectibles Shell Helix Sticker Collectibles
Background <ul><li>Shell Helix Motor Oil in Malaysia had a promo  “Spot-the-sticker”  </li></ul><ul><ul><li>Stickers were ...
Where else?   Where are we doing it?
Cars are a passion with our target audience
We gave them a whole gallery to choose from
Shell Helix Sticker Collectibles
What can they do with the stickers ? 1) Downloaded to Profile 2) Publish to own Wall  3) Publish to Friends Walls  4) Send...
News Feed
Friends Wall
Facebook Ads
Banner Ads
Emailers Two e-mailers were sent for this campaign. This is part of the publicity of the campaign, announcing new winners ...
User reviews: of 4.8/5
Social Media Property for Shell
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Shell Helix Sticker Collectibles

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Sticker Download and share app on FB.

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Shell Helix Sticker Collectibles

  1. 1. Sticker Collectibles Shell Helix Sticker Collectibles
  2. 2. Background <ul><li>Shell Helix Motor Oil in Malaysia had a promo “Spot-the-sticker” </li></ul><ul><ul><li>Stickers were given to motorists to put on their vehicles </li></ul></ul><ul><ul><li>for a chance to win prizes every week. </li></ul></ul><ul><li>To promote this offline promotion online, we developed an online engagement strategy that will get us … </li></ul><ul><li>Visibility , Virality & Engagement . </li></ul>
  3. 3. Where else?  Where are we doing it?
  4. 4. Cars are a passion with our target audience
  5. 5. We gave them a whole gallery to choose from
  6. 6. Shell Helix Sticker Collectibles
  7. 7. What can they do with the stickers ? 1) Downloaded to Profile 2) Publish to own Wall 3) Publish to Friends Walls 4) Send an Invite
  8. 8. News Feed
  9. 9. Friends Wall
  10. 10. Facebook Ads
  11. 11. Banner Ads
  12. 12. Emailers Two e-mailers were sent for this campaign. This is part of the publicity of the campaign, announcing new winners as well as new cars added in the Shell Helix Sticker Gallery.
  13. 13. User reviews: of 4.8/5
  14. 14. Social Media Property for Shell
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