THE SELF PUBLISHERS GUIDE   TO BOOK MARKETING STEP BY STEP GUIDE FOR FICTION AND        NON -FICTION AUTHORS          JAMI...
Copyright                 Jamie Cawley  The Self Publishers Guide to Book Marketing  Step by step guide for fiction and no...
ContentsIntroductionGetting Started1.1 Why Are You Publishing?1.2 Who Will Read Your Book?1.3 How Will You Sell Your Book?...
4.2 Shelfari4.3 Book Giveaways4.4 Updating the Landing Page4.5 New Press Release4.6 Contacting Book Reviewers4.7 Approachi...
IntroductionThis book is for self-published authors that wantto boost their sales and reputations.When first starting out ...
Getting StartedRoughly one month before publishing startputting together some basics that can be used todecide how you wil...
1.1 Why Are You Publishing?One of the most common questions you askyourself is why are you writing? The answersvary dramat...
Check out the Publishing section of this book forrecommendations on which methods will be bestsuited for you.             ...
1.2 Who Will Read Your Book?Knowing basic information about your readers iskey to successfully promoting your book.The mos...
Google Trendstrends.google.comGoogle Trends shows you where readers arelocated and other websites they visit.Alexawww.alex...
The Self Publishers Guide to Book Marketing: Step By Step Guide For Fiction and Non-Fiction Authors [Sneak Peek]
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The Self Publishers Guide to Book Marketing: Step By Step Guide For Fiction and Non-Fiction Authors [Sneak Peek]

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Book Marketing Has Never Been So Easy!
When first starting out self-publishing, it can be very confusing and expensive to promote your book.

Featuring step by step instructions, templates and examples so that you can quickly and easily promote your book and maximize your sales, this book can be used by new and experienced authors alike.

All promotion methods covered are either free or very affordable.

Published in: Business, Education
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Transcript of "The Self Publishers Guide to Book Marketing: Step By Step Guide For Fiction and Non-Fiction Authors [Sneak Peek]"

  1. 1. THE SELF PUBLISHERS GUIDE TO BOOK MARKETING STEP BY STEP GUIDE FOR FICTION AND NON -FICTION AUTHORS JAMIE CAWLEY
  2. 2. Copyright Jamie Cawley The Self Publishers Guide to Book Marketing Step by step guide for fiction and non-fiction authors © 2012, Jamie Cawley Alotta.Info ALL RIGHTS RESERVED. This book containsmaterial protected under International and Federal Copyright Laws and Treaties. Any unauthorized reprint or use of this material is prohibited. No part of this book may be reproduced or transmitted in any form or by any means,electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system with express written permission from the author / publisher. 3
  3. 3. ContentsIntroductionGetting Started1.1 Why Are You Publishing?1.2 Who Will Read Your Book?1.3 How Will You Sell Your Book?1.4 Essential Author Details1.5 Creating a Book Cover1.6 Writing a Book Description1.7 Choosing Your Genre1.8 Choosing Your KeywordsChecklist - Getting StartedPre-Release Promotion2.1 Writing Book Promo Text2.2 Creating a Landing Page2.3 Writing a Basic Press Release2.4 Distributing a Press Release2.5 Creating Social Media BuzzChecklist - Pre-Release PromoPublishing Tips3.1 Kindle and KDP Select3.2 Publishing Tips3.3 Author Central3.4 Pricing Tips3.5 Pros of eBook with PaperbackPromote Your Published Book4.1 Goodreads 4
  4. 4. 4.2 Shelfari4.3 Book Giveaways4.4 Updating the Landing Page4.5 New Press Release4.6 Contacting Book Reviewers4.7 Approaching Book Bloggers4.8 Creating a Book PDF Promo4.9 Creating a Banner4.10 Creating a Video Trailer4.11 Donating BooksChecklist - Published Book PromoRevisions5.1 Handling Reviews5.2 Revising Your BookMoving ForwardRecommended Resources 5
  5. 5. IntroductionThis book is for self-published authors that wantto boost their sales and reputations.When first starting out self-publishing, it can bevery confusing and expensive to promote yourbook.This guide will provide you with step by stepinstructions, templates and live examples so thatyou can quickly and easily apply these techniquesto your own work.As a non-fiction author that started out writinghow to guides, my personal philosophy is whyuse 1,000 words when 50 will do?I am a strong advocate of using quick referencesheets, flowcharts and real life examples toquickly get information across and show how thetheory relates to reality.Time is precious and finding ways to gain themost information you can in the fastest waypossible is vital so that you can focus on writingmore books.So without further ado lets get started! 6
  6. 6. Getting StartedRoughly one month before publishing startputting together some basics that can be used todecide how you will publish and get ready to pre-promote your book.In this section we will cover:- Why are you publishing?- Who will read your book?- How will you sell your book?- Essential author details- Creating a book cover- Writing a book description- Choosing your genre- Choosing your keywordsKeep in mind differences in promotion prioritybetween fiction and non-fiction such as:Readers of fiction are more likely to browsethrough books. As a result, the book cover andtitle are the two most important factors to focuson.Non-fiction readers are more likely to use a searchtool to find a book. This means that the use ofkeywords in the title, description and tags hasgreat impact on getting your book found. 7
  7. 7. 1.1 Why Are You Publishing?One of the most common questions you askyourself is why are you writing? The answersvary dramatically, however when it comes to thequestion why are you publishing? The answer isfar easier.The primary motivations for publishing are to:- Share knowledge- Entertain- Become known as a giant in your industry- Earn money from your writing- Any combination of the aboveYour primary motivation influences how andwhere you should publish, how you will promoteyour work, and also what pricing point to set foryour book.The highest percentage of book royalties comesfrom e-publishing on Kindle, PDF or otherelectronic mediums.If your priority is to build your brand orreputation then publishing in both paperback anddigital formats will give you the broadestcoverage.Alternately, if your goal is to have as many peopleas possible read and learn from your work youcan publish across paperback, audio, Kindle, PDFand other electronic mediums. 8
  8. 8. Check out the Publishing section of this book forrecommendations on which methods will be bestsuited for you. 9
  9. 9. 1.2 Who Will Read Your Book?Knowing basic information about your readers iskey to successfully promoting your book.The most important information for you toresearch is:- What age range are your readers?- What gender are your readers?- Where are your readers located?- What websites, social media and offline mediado they use?- What keywords or phrases are your readerslooking for?You can quickly and easily get this informationby identifying any popular website that you knowyour target readers frequent.You can then use the free sites below to gatherwhat you need.Quantcastwww.quantcast.comQuantcast is an excellent source to find the agerange, gender and other topics that your audienceis interested in. 10
  10. 10. Google Trendstrends.google.comGoogle Trends shows you where readers arelocated and other websites they visit.Alexawww.alexa.comAlexa is an excellent site to use to see whatkeywords and phrases your readers search for. TO READ MORE BUY TODAY FROM AMAZON.COM 11

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