Q. 1 What according to you are essential conditions for ITC e-choupal centreto be successful at village level and for the project to be successful atstate/national level.• Farmers should be literate• Infrastructure should be good(transport, electricity, telephone, internet connectivity)• There should be central updating point for a state as well ascountry as a whole• Customized agriculture information about the state• Comprehensive knowledge of rural market.• Designing a win win transaction model.• Leveraging the logistics channels.• Selection of sanchalak.• Evolving an appropriate user interface.• Bottom up model for entrepreneurship.
Q. 2 What’s in it for ITC• Better supply chain for ITC’s Food & Agri-Businesses –Costs, Quality, Traceability• Access to the Rural Markets – Through a Virtuous Cyclecreated by “Larger Incomes”, and founded on “Trust”that is built• New ITES Business Opportunities –Health, Education, Entertainment, e-Governance• Shareholder Value through Serving Society – Also, theinfrastructure serves as a reliable delivery mechanismfor resource development initiatives (e.g. watermanagement)•Rural market research
Benefits to IBD• Due to good quality, increase customer loyaltyin other countries• Can utilize same system for manycommodities for export• Bring up IBD in ITC’s realm as well as in globalcommodities exporting market
Q. 3 Challenges• Familiarizing first time user• Regulatory barriers due to APM Act• Infrastructure bottleneck• Build personalized content, catering toindividuals with a wide range of income leveland information needs.• Resistance from traditional middleman
• The sanchalaks are ITCs partners in thecommunity, and as their power and numbersincrease, there is a threat of unionization andrent extraction.• The scope of the operation: the diversity ofactivities required of every operative and thespeed of expansion create real threats to efficientmanagement.• If ITC fails to fulfill the aspirations of farmers, theywill look elsewhere for satisfaction.Risk andchallenges
Q. 4 Stakeholder AnalysisStakeholder BenefitsFarmersCommunity•Access to information-Empowered decision-Improved agriculture•Better information timing•Economic benefit through lower transaction cost & processefficiencies•Less transaction duration•Knowledge bundled sale of goods & services•Weighing accuracy•professionalismITC •Lower procurement cost•Direct interaction with farmers- control on quality & Supplysecurity•Low cost distribution channel•Access to market intelligenceCommissionagent•Gain access to global market through ITC and commission tocompensate some of the loss revenue
Q. 5 Future plans•Promoting eco-tourism, eco-medicine, traditional crafts•joined hands with monster jobs to provide jobs for ruralyouth•ensure product quality•develop rural market to promote other products i.e.expanded FMCG distribution capability•NEW BUSINESSES: 1) Rural jobs and employability 2)Personalised agri services.NEW TECHNOLOGY: Use of especially enabled mobilephones analytics, use of VPN providing SCM, ERP &CRM capabilities, new partner
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