FOUNDER & GROUP C.E.O. – MR. KISHOR BIYANIKishore Biyani is the Managing Director ofPantaloon Retail (India) Limited and the Group ChiefExecutive Officer of Future Group.He has led Pantaloon Retail’s emergence as theIndia’s leading retailer operating multiple retailformats that now cater to almost the consumptionbasket of a large section of Indian consumers.Kishore Biyani led the company’s foray intoorganized retail with the opening up of the Pantaloonsfamily store in 1997. This was followed in 2001 withthe launch of Big Bazaar, a uniquely Indianhypermarket format that democratized shopping inIndia. It blends the look, touch and feel of Indianbazaars with aspects of modern retail like choice,convenience and quality. This was followed by anumber of other formats including Food Bazaar,Central and Home Town.The year, 2006 marked the evolution of FutureGroup, that brought together the multiple initiativestaken by group companies in the areas of Retail,Brands, Space, Capital, Logistics, Media & BrandFactory.
FUTURE GROUP’S VISIONWe shall deliver Everything, Everywhere, Everytime for, Every Indian Consumerin the most profitable manner.
LINE OF BUSINESS
The Future Group operatesthrough six verticals :» Future Retail –covering retail business »Future Capital –catering to financial products & services »Future Brands –managing all the brands owned or managed by group companies »Future Space –managing real estate business »Future Logistics –managing supply chain and distribution »Future Media –developing and managing retail media space.
AWARDS & RECOGNITIONSCNBC Awaaz Consumer Awards 200901. Most Preferred Multi Product Chain - Big Bazaar02. Most Preferred Multi Brand Food & Beverage Chain - Big Bazaar03. Images Fashion Forum 200904. Most Admired Fashion Group Of The Year - Future Group05. Most Admired Private Label - Pantaloons, the lifestyle format06. Critics Choice For Pioneering Effort In Retail Concept Creation -Central07. Coca-Cola Golden Spoon Awards 200908. Most Admired Food & Grocery Retailer Of The Year09. Most Admired Food Court10. Most Admired Food Professional
WEBSITESPantaloon Retail (www.pantaloonretail.in)FutureBazaar (www.futurebazaar.com)Future Brands (www.futurebrands.co.in)Future Group (www.futuregroup.in)Future Capital Holdings (www.fch.in)Future Generali (www.futuregenerali.in)Future Learning & Development (www.fldl.in)Future Supply Chain Solutions (www.futuresupplychains.com)Future Media (www.futuremedia.in)
Pantaloon retail (India ) limited, is India’s leading retailerthat operates multiple retail formats in both the value & lifestyle segment of the Indianconsumer market.Headquartered in Mumbai , the company operates over 12million square feet of retail space.It has about 1000 stores across 71 cities in India &employs over 30,000 people.Pantaloon retail came into existence in the year 1987.
The various formats under Pantaloon retail:-
PANTALOON FOOD CENTRAL BAZAARFUTUREBAZA AR.COM E ZONE HOME STAR & TOWN SITARA HOME BRAND SOLUTIONS FACTORY
GROWTH IN RECENT YEARS OFPANTALOON RETAIL SEP 2007 SEP 2008 NET PROFIT 29.69 Crores 36.18 Crores SALES 1086.44 1511.21 Crores Crores Total Revenues(FY08)– Rs.5840 Crores
The hypermarket chain was introduced in India in 2001 by Pantaloon Retail(India ) Limited . The first store was established in Kolkata. Store was launched to meet the aspirations of middle class. Within a span of 2yrs store added food bazaar and gold bazaar in its range of offering.
Marketing strategyACTIVITIES TARGET MARKETINMG MIXWomen forum Women Public relationInterior decorator and dress Those customer who r very peopledesigner will be appoint in specific about their decisionall storesNetworking through All loyal customer, other net E – marketinginternet userReligion corner All the aesthetic people Product –mixAdhar – rural centric market 720 million consumer across Place 627000 villagesTie up with IPL Sports lover PromotionImproving quality of Prevailing as well as Productproduct prospect customer
MANAGEMENT STYLEhe organization structure for Big bazaar is flat in nature. ForBig bazaar, the divisions are apparel, non apparel and the newbusiness division, which includes gold, footwear and the shop-in-shops. For Food Bazaar, a separate teem has been createdwhich again works independently.bout 1,800 people work for Big bazaar directly. Support andancillary services comprise another 400 people. A new traineeis put through a basic three day training program before goingon the shop floor. Evaluation is done every six months.
THE STRATEGYaving is key to the Indian middle class consumer. The store, which would becreated, had to offer value to the consumer. Keeping this in mind, the concept ofBig bazaar was created. In India, when a customer needs something for the home,a typical thought is to seek it from the bazaar. A bazaar is a place where acomplete range of products is always available to the consumer. This is true acrossIndia. As the store would offer a large mix of products at a discounted price, thename Big bazaar was finalized. The idea was to re-create a complete bazaar, with alarge product offering (at times modified to suit local needs) and to offer a gooddepth and width in terms of range. The mind to market for the first store was justsix months.rice was the basic value proposition at Big bazaar. The Big bazaar outlets sold avariety of products at prices, which were 5 to 60 percent lower than the marketprice. The line “Isse sasta aur achha kahin nahin” emphasized this.
RETAIL MANAGEMENTPANTLOONS RETAIL (INDIA) LTD 20
STORE LAYOUT AT DIFFERENT LEVELS Ground Level First level Second Level• Ladies Formal • Spring (Designer • Men’s Occasion’s• Ladies Denim wear for men and Wear• women)Ladies Formal • Men’s Formal Cosmetics and Fragrances • Ladies Ethnic • Men’s Ethnic• Fine Jewellery • Night ware and • Denim Wear• Lingerie • Blue Sky Men’s Casuals (Sunglasses and • Kids Wear • Active Wear , Watches) • Infant Necessities Sporting Goods• Fashion • Toys • Teen Boys Accessories • Footwear • Men’s Washroom• Customer Service • Ladies Wash Room • Drinking Water Desk • Drinking Water 21
Retail Format observed at Pataloons 22
MERCHANDISE ASSORTMENTPantaloons have applied the concept of category management in its day-to-day merchandising function as against the traditional brandmanagement merchandising practice followed by most retailers.Category managers look at sales and margins of each brand in acategory. The whole idea of category management is to create productsacross length and breadth of a category at different price points, fabrics,design, shape, seasons, colour and size. 23
PRODUCT OFFERINGS CHARTLombard RIG Aakriti Annabelle Honey John Miller Pepe Scullers Jealous21 Rang ManchKnighthood UMM F Factor Agile Urbaba Bare Trisha Agile Scullers RIG Mix & Match Bare Indigo Nation UMM Aakriti T2006 Lee Copper JM Sports Lee Copper 24
Supply chain management at PantaloonsPantaloon Retail is thefirst company in theorganized retail sectorin India to win anaccredited ISOCertificate exclusivelyfor its Supply Chain &Logistics function. 25
CUSTOMER RELATIONSHIP MANAGEMENT To survive in the tough competition Pantaloon uses different strategies to attract customers and to retain them. – Events – Fests – Loyalty programs – Gift Vouchers 26
POSITIONING STRATEGYInitially positioned as a family store, it finally veered towardsbecoming a fashion store with and emphasis on youths andclear focus on ‘FRESH FASHION’. They are targeting youth andeven women, since they are the ones defining mostpurchasing decisions. 27
CONCLUSIONPantaloon Retail (India) Ltd is a company where it strives for lifestyle and value through its products and services. Through the study, it is observed that pantaloon can be said an organization where the P’s of marketing is taken seriously for the maximum profitability through large range of products, promotional activities for the company and a solid sales organization monitoring that the P’s are worked effectively. The store has been well maintained in accordance with the latest demands of the consumers and through all these strategies Pantaloon ensures repeated customer patronage. 28