Vita milk company- A background Study


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Vita milk company- A background Study

  1. 1. Haryana Dairy Development Co-operative Federation BRIEF HISTORYThe Dairy Corporation was formed in 1970 which continued active functioningtill 31.03.1977. There after its business was taken over by Federation to setup THREE TIER SYSTEM based on Anand Pattern. Since 1.04.1992 theFederation has leased out the Plants to the Milk Unions:-HARYANA is one of the most progressive states of Republic of India. In thedomain of dairy development it is well known for its productive milch cattleparticularly the Murrah Buffaloes and Haryana Cows. The economy of thestate is predominantly based on agriculture. People rear and breed cattle as asubsidiary occupation.The essence of various programmes launched in the State has been to adoptthe Anand pattern of Milk Co-operatives. Under this system, all the functionsof dairying like milk procurement, processing and marketing are controlled bythe Milk Producers themselves. It has three tier system comprising milkProducers Societies at the village level, Milk Producers Co-operative Union atthe district level and the state Milk Federation as an apex body at the Statelevel.The Haryana Dairy Development Co-operative Federation Ltd. registeredunder Haryana Co-operative Societies Act came into existence on April1,1977. Its authorized share capital is Rs.4000 lacs. It was established with
  2. 2. the primary aim to promote economic interests of the milk producers ofHaryana particularly those belonging to weaker sections of the villagecommunity by procuring and processing milk into milk products and marketingthereof by itself or through its unions. In furtherance of the above objects, theFederation undertakes a number of activities such as establishment of milkplants, marketing of VITA BRAND milk products of the Milk Unions. Itsturnover during 2010-11 is Rs.840.00 crores. It also extends technicalguidance to the Unions in all spheres of personnel, technical, marketing andfinancial management as well as makes them quality conscious, through useof modern methods of laboratory testing of various products.Quality - VITA the Hallmark of QualityAs part of stringent quality measures, milk required for processing VITAproducts is procured from Dairy Cooperative Societies only. It is ensured thatthe milk is transported to chilling centres and plants in clean and sterilized milkcans as quickly as possible. All quality measures as per Standard of Bureauof Indian Standards/Agmark are being applied before the products aremarketed. Well-equipped laboratories are functioning in the chilling centresand milk plants to maintain ideal quality standards. VITA is the endorsementof quality, a commendation we are Proud of.Milk Plan ining Plants would also obtain ISO-9002 shortly. Each Planthas taken steps for implementing Hazard Analysis and Critical ControlPoints (HACCP)
  3. 3. PLANTS OF VITA MILK COMPANY DISTRIDT MILK PDISRODUCERS CO-OPERATIVE UNIONSThe Primary Milk Societies (PMS) functioning at the village level join to form a Milk Union for carryingout such activities which are conducive and essential for the socio-economic development of milkproducers, by procuring and processing of milk and marketing of milk products. The Board of Directorscomprising 9 members elected out of the Chairmen of affiliated Primary Milk Societies run the day-to-dayadministration through Chief Executive Officer.These Unions either process milk at their own level or pass the same to the milk plants of other milkunions for processing. They also organize new Primary Milk Societies at the village level. A brief matrix ofthe Milk Unions is as follows: Sr. Date of Name of the Union No. Registration The Ambala District Co-operative Milk Producer Union 1. 10.03.1973 Ltd.,Ambala The Rohtak District Co-operative Milk Producer Union 2. 01.04.2003 Ltd.,Rohtak 3. The Hisar-Jind Co-operative Milk Producer Union Ltd,Jind 10.07.1991
  4. 4. The Kurukshetra-Karnal Co-operative Milk Producer Union 4. 05.07.1991 Ltd.,Kurukshetra 5. The Sirsa District Co-operative Milk Producer Union,Sirsa 10.01.1978 The Ballabgarh Co-operative Milk Producer 6 01.04.2003 Union,BallabgarhThe Primary Milk Society is the foundation of the Cooperative structure. The efficiency of the movementsolely lies in the strength of these Societies. Primary Milk Societies are organised at the rate of onesociety per village. The purpose of such a society is to promote the economic interests of its members byimproving quality, and increasing quantity of milk production per buffalo or cow and to provide necessaryguidance and assistance to its members and supply milk to the Milk Unions. These societies also supplycattle feed etc. to their members with a view to enhaning milk production. The Managing Committee ofthe Society comprises members elected by those members who are eligible to participate and vote in theGeneral Body Meeting. GROWTH AT A GLANCE