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Rubbish Community Champion


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  • 1. Karen Cannard A Rubbish Community Champion
  • 2. An average family home © 2010, Karen Cannard, The Rubbish Diet.
  • 3. With an average family © 2010, Karen Cannard, The Rubbish Diet.
  • 4. And a very average problem
    • I really SHOULD do something about it!
    I HATE MY BIN! It’s too heavy, too smelly And too FULL! New Year’s Resolution JAN 2008 Must reduce our waste Recycled EVERYTHING But still had 1 ½ bags per week for family of four © 2010, Karen Cannard, The Rubbish Diet.
  • 5. But not an average challenge
    • 2008 - No rubbish for one whole week - ZWW
    • Could Recycle and Compost
    • Seven weeks to prepare for
    • A very daunting challenge in more
    • ways than one .
      • Request from council to become
      • a Community Champion
      • Featured on Radio 4’s Woman’s Hour
    Photo: Copyright St Edmundsbury Borough Council © 2010, Karen Cannard, The Rubbish Diet.
  • 6. Key: Thinking about rubbish
    • Where does it go?
    © 2010, Karen Cannard, The Rubbish Diet. Where does it come from
  • 7. Progress over 7 weeks 3 rd Feb 2008 17 th Feb 2008 2 nd March 2008 9 th March 2008 Orange bag: plastic bags separated from other rubbish 50% reduction 66% 75% 95% Wks 1&2 Wks 3&4 Wks 5&6 Wk 7 © 2010, Karen Cannard, The Rubbish Diet.
  • 8. Zero Waste Week The results of Zero Waste Week Just one plaster! 17 th March 2008 99% reduction? © 2010, Karen Cannard, The Rubbish Diet.
  • 9. The Motivation Launched into the spotlight © 2010, Karen Cannard, The Rubbish Diet.
    • BBC Radio 4’s Woman’s Hour
    • BBC Radio Suffolk
    • Irish Talk Radio
    • Local newspapers, including EADT & Bury Free Press
    • Abbots Green School
    • The Book of Rubbish Ideas
    • The Alternative Kitchen Garden
    • The Times
    • The Independent on Sunday
  • 10.
    • Protecting anonymity of me and my family
    • Self consciousness
    • Didn’t want to appear to be different
    • Worried people would laugh
    • Inexperienced in the subject
    • Not an expert
    • Very nervous at having photos taken
    • Extremely nervous about radio and saying the wrong thing.
    • But issue is too important to step away from
    Feeling unprepared © 2010, Karen Cannard, The Rubbish Diet.
  • 11. Importance of support channels © 2010, Karen Cannard, The Rubbish Diet.
    • Media training: to help calm nerves.
    • Photo-bank: professional photo, reuse other photos.
    • Community network: connectivity & wider opportunities
    • Local authorities: recycling knowledge
    • Industry contacts: product knowledge
    • Social media: wider support network
    • Media contacts: familiarity=trust
    • With the right support network, almost anything can happen
  • 12. Community Project: Recycle Week 2009 © 2010, Karen Cannard, The Rubbish Diet. Abbots Green CP School Neighbours Residents Christ Church Moreton Hall Prep School Sebert Wood CP School LET’S WASTE LESS
  • 13. The support network in action © 2010, Karen Cannard, The Rubbish Diet. Local Media Industry Contacts Local Councils Local Community Social Media Tetra Pak PR Recycle Week Other Bloggers Local Minister Beaver Scouts Head Teachers MH Community Centre Post Office MHD Bury Free Press Town 102FM Heart FM BBC Radio Suffolk St Eds Borough Council Suffolk CC LET’S WASTE LESS
  • 14. Result: a real community effort © 2010, Karen Cannard, The Rubbish Diet.
  • 15. Impacts & Recognition © 2010, Karen Cannard, The Rubbish Diet.
    • Comments from members of the local community about behavioural changes.
    • Letters & words of support from Recycling Teams, Waste Portfolio Holder & Leader of Suffolk County Council.
    • CIWM awards for Environmental Excellence: shortlisted, Recycling Champion 2009.
    • Green Web Awards: shortlisted, Social Media Hero, 2009
    • MediaGuardian Awards for Innovation, Shortlisted 2009, Independent Media.
  • 16. What’s next? © 2010, Karen Cannard, The Rubbish Diet.
    • The Rubbish Diet Challenge: Slim your own bin in just 8 weeks, at
    • Zero Waste Community Workshops, Norwich
    • Seven Suffolk Streets: Waste Reduction Project
    • The Big Green Idea forum Rubbish Diet challenge
    • National Recycle Week 2010.