As rupturas tecnológicas e o futuro dos desenvolvedores

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Como as novas tecnologias influenciam o trabalho dos desenvolvedores e geram novos desafios. Iremos explorar os aspectos de Cloud, Social Business, BigData com foco em DevOps e Mobilidade.

Como as novas tecnologias influenciam o trabalho dos desenvolvedores e geram novos desafios. Iremos explorar os aspectos de Cloud, Social Business, BigData com foco em DevOps e Mobilidade.

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  • Author Notes:
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  • Um estudo global feito pela IBM em 2008, chamado Global CEO Study, mostrou 5 pilares que desenharão a empresa do futuro. Esse estudo global foi baseado em entrevistas presenciais com 1.130 CEOs e presidentes de 40 países e 32 setores da economia, e desenhado para capturar insights sobre como os desafios enfrentados atualmente pelos CEOs impactarão o futuro dos negócios. O estudo tem um nome sugestivo: “A Empresa do Futuro”.
    Acho que a conclusão mais intrigante é que os CEOs demonstram um nível surpreeendente de otimismo ao reportarem as mudanças como oportunidades para obter vantagem competitiva. No geral, 83% dos CEOs entrevistados esperam mudanças substanciais no futuro – 68% dos executivos brasileiros compartilham essa expectativa –, um crescimento de 28% em relação a 2006. Entretanto, os CEOs admitem que suas habilidades para a gestão efetiva das mudanças está crescendo a um passo mais devagar. Ou seja, a mudança é o maior desafio e a maior oportunidade para os líderes das empresas.
    As discussões com os CEOs sobre a empresa do futuro revelaram que estão:
    Ávidos de mudança - Um número maior de CEOs antevê mudanças significativas e planeja ações audaciosas para reagir a elas;
    Inovativos além da imaginação dos clientes - Estão aproveitando as demandas dos novos consumidores, que estão mais informados e mais colaborativos que antes;
    Integrados globalmente - Estão reconfigurando suas empresas para se tornarem integrados globalmente;
    Desbravadores por natureza - Estão implementando novos modelos de negócios que são colaborativos e desbravadores;
    Genuínos - não somente generosos. Estão mais atentos à responsabilidade social corporativa.
    Em última análise, empresas com melhor desempenho estão agindo com mais audácia, criando organizações mais globais, colaborativas e desbravadoras que seus pares na indústria.
    As 4 primeiras tendências apontam que as organizações cada vez mais dependerão da capacidade de se reinventarem e inovarem. E isso indica que o sucesso das organizações do futuro dependerão completamente do seu CAPITAL INTELECTUAL.
  • The Information Technology industry is undergoing transformation. The 3rd generation of computing platform, the 3rd phase of the Internet, and the explosion of information are colliding to form a perfect storm of disruption and transformation
    At the very bottom of the page we see the curved line representative of the growth in the amount of data collected, stored, and managed.
    Next up we have the upward diagonal arrow blocks representing the generations of computing platforms. As depicted we are entering a new phase where the focus is on mobile platforms, mobile technology, mobile applications.
    The top arrow blocks diagonally going down right indicate the various phases of the Internet. We’ve gone from a stagnant Internet where the first websites were informational, but not interactive to the Web 2.0 phase where users could participate by adding comments and feedback. We are entering a third phase and the Internet of tomorrow is being built on technologies like cloud computing, social business, and mobile. This third phase of the Internet will handle billions and billions of connected computing devices as well as be able to enable the future of communication between humans and computers.
    Back in the mid to late 1990s companies were just concerned with getting websites up so they could have a presence on the Internet. It was all about providing very basic information to the public. But soon the so called e-commerce trend arose and business was being conducted on the Internet. Then Web 2.0 came into play and all users realized that they could share their ideas, create content, and collaborate online.
  • Mobile First is a concept that spans three different dimensions: a trend, an opportunity, and a challenge.
    As a trend, we see an exponential growth in the adoption of mobile devices for both consumers and enterprises. This is forcing enterprises to modify their business model and build applications on top of a new stack, which is more tailored towards mobile applications.
    From an opportunity perspective, Mobile First is about reimagining your business around constantly connected employees and customers. Mobile can now transform an enterprise’s business, but there must be a strong link between mobile, cloud, security and analytics. Mobile First software and systems will
    Leverage existing open source optimized for Mobile First
    Integrate with your Systems of Record Systems or Record are “data-centric, operational, reliable, and secure. They are the stuff of the 20 century’s build-out of data processing into management information systems into information technology.” Systems of Engagement are “are user-experience-centric, provisional, reversible, and open ““systems of engagement refers to the transition from current enterprise systems designed around discrete pieces of information ("records") to systems which are more decentralized, incorporate technologies which encourage peer interactions, and which often leverage cloud technologies to provide the capabilities to enable those interactions.”
    Mobile First presents an important challenge because it requires building a novel blend of applications and services to achieve fast delivery, security and differentiation. 
    DevOps basically addresses the need to deploy a running application, with the latest features, out to the production environment at any given point in time. This is an agile approach, where a waterfall development methodology will not work. It is important to define your requirements and develop in small, functional pieces of business value. Every night or every 15 minutes or every time a change is checked into the source code management system, you want to ensure that it is possible to build your product or business function. 
  • Mobile First is accelerating the emergence of new consumption---design---patterns. Most notably is "omnichannel," which places users at the center of all channels (retail, banking, call centers).
    Initially, the mobile device was considered as another competing channel. In omnichannel, however, the physical, mobile, social, video, and web channels come together to enable a seamless experience that is responsive to a customer’s constantly-shifting context. Smart TV, Tablet, Augmented Reality, Location-based Services, and Voice Recognition Systems are examples of how users may switch across different screens and applications to acomplish a single, specific goal.
    In addition to omnichannel, the left column highlights a number of key consumption patterns created by mobile:
    __Context Fusion: Unlike traditional applications, mobile apps are used to perform a single task based on the user's context (role, mobile event, location, ...). The app is designed to dramatically simplify how the task is performed, eliminating and collapsing unnecessary steps.
    __App-centric: App stores provide users with two key value propositions: they are one-stop-shops and are trusted sources. Consequently, users increasingly demonstrate a preference for apps that are downloaded from a single trusted source over mobile web browsing.
    __Activity Bursts: Apps are not consumed over large contiguous chunks of time. Instead, users prefer short bursts of activity. The average app usage is 72 seconds [4,5].
    __Apps Chained: Because a mobile app is generally optimized for performing a limited set of tasks, studies have found that 50% of mobile sessions are composed of sequences of apps, manually "integrated" by the user [4,5].
  • Internet of Things (IoT) consists of sensors and actuators embedded in physical objects from containers to pacemakers, which are linked through both wired and wireless networks to the Internet. When objects in the IoT can sense the environment, interpret the data, and communicate with each other, they become tools for understanding complexity and for responding to events and
    irregularities promptly. The IoT is therefore seen by many as the ultimate solution for getting fine grained insights into business processes — in the real-world and in real-time.
    Intelligent device communications and information technology are combining to create new modes of asset intelligence, collaboration and decision making. People, information, and technology are becoming more connected, distributed and pervasive enabling the convergence of physical and virtual worlds. Network awareness will include knowledge, people and things.
    This convergence is informing significant new
    capabilities in which inputs—from machines, people, video streams, maps, newsfeeds,
    sensors, and more—is digitized and placed
    onto networks. These inputs are integrated into systems that connect people, processes, and knowledge to enable collective awareness, creativity and better decision making. We have now entered the age when everyday objects will communicate with, and control, other objects over a global data network—24/7/365.
    This global network is the Internet. The objects are everything from consumer appliances to the elevator you’ve been waiting for. It’s not “the future,” it’s now—this year, next year—and thus it is vitally important that business leaders understand this phenomenon, its effects on their
    business, and what they should do right now to position themselves for opportunities that are literally just around the corner.
    The intersection of Information and Communications Technology (ICT) and device connectivity creates value at two disparate ends of the business spectrum. New IT technologies like cloud computing are moving to the enterprise and rapidly being embraced. Managed IT services will increasingly dominate ICT systems and networked services development.
    At the other end of the spectrum, the rise of the M2M and the “Internet of Things” has helped transform product companies into value-added service companies. Manufacturers are learning that by putting products on networks they are essentially placing themselves into continuous contact with their customers, thereby enabling them to better understand their customer’s needs and act appropriately.
    The intersection of these two trends creates an opportunity for new differentiated business models by cleverly combining the potential of both. The two need to be interwoven and mutually supportive, and increasingly, success in either goes to the player that effectively utilizes the combined potential of both.
  • Our appetite for creating, gathering, and storing data continues to grow and grow and grow. Look at the stats in the quotes there from IDC and Gartner. This information explosion is taxing information management professionals everywhere and resulting in a new buzz word across the industry called “Internet of Things”.
    So what is Internet of Things? The three quotes here can help you understand what Internet of Things is. To me, it refers to how we collect, store, and manage information that comes into an enterprise so that it can be harvested for decision making.
    10-15 years ago data was coming in from just a few sources, mainly customer transactions, supply chain transactions, and employee payroll. Today, data is coming in from everywhere, including other computers and sensors. In addition, the huge growth of videos, pictures, audio, social media and other unstructured data is taxing the storage systems and information databases of many data centers.
    These trends continue to put pressure on IT departments to determine how best to design the storage infrastructure and the database warehouses in order to make it easy for the analytic tools to harvest the data for decision making.
    Images from IBM press release.


  • 1. IBM Technical Summit 2013 As rupturas tecnológicas e o futuro dos desenvolvedores Cezar Taurion Chief Evangelist, IBM Rational © 2013 IBM Corporation
  • 2. 2
  • 4. Lei de Moore 1 grão de arroz 2 grãos de arroz 4 grãos de arroz 128 grãos de arroz No 23º quadrado, o arroz estará com 65,53 metros de altura Pagina retirada das anotações de Gordon Moore 4 No 64º quadrado, o arroz se estenderá para 90 bilhões de milhas
  • 5. 5
  • 6. 6
  • 7. 7
  • 8. Convergência tecnológica : social business, mobilidade, Big data, Cloud Computing & IoT (Internet of Things) Fases da Internet Inter net Web2 .0 Web 3. Mobi 1964 1981 1994 2003 2008 0( le, So Cloud, cial) 2012 2020-2 Gerações de plataformas Computacionais vices bile De Mo tc) ver/PC nt Ser Cl i e Mainfr 8 , hones Smartp ( s, e Tablet ame Quantidade de dados coletados e armazenados
  • 9. Dispositivos móveis = população do mundo! 9
  • 10. 2012: 2800 Bilhões de GB! 10
  • 11. Estratégia de Mobile First Tendência: Crescimento exponencial de smartphones e tablets Oportunidade: Usar Mobile First para transformar o negócio Desafio: Demanda novas tecnologias, plataformas & capacitações 11  Mobilidade está forçando as empresas a repensarem seus modelos de negócio  Demanda apps confiáveis, úteis e de alto desempenho  Mobilidade está intrinsicamente ligado a Cloud  Mobile First é repensar os negócios em torno do conceito dos clientes e funcionários estarem todo o tempo conectados  Criar System of Engagement interconectados com os atuais Systems of Records  Escalabilidade  Segurança  Conceito de DevOps
  • 12. Mobile First cria novos padrões de uso e afetam os padrões de consumo Novos padrões de consumo (omnichannel) coloca os usuários no centro. Mobilidade provê uma experência de uso similar em todos os canais de contato Realidade Aumentada Web Chat Telefone Social Tablet Smart TV Mundo fisico Smartphone 12
  • 13. Projetos de Mobilidade estão se tornando mais corporativos e transformacionais Mobilidade se transformando De…. para…. • Departamental • LOB-driven (linhas de negócio) • Colaboração LOB/IT • Tatico: Lançar apps rapidamente • Estratégico: Embarcado em sistemas corporativos • One-off, projetos de vida curta 13 • Corporativo • Engajamentos contínuos e transformacionais
  • 14. Um exemplo de convergência tecnológica transformando negócios: Tesco at Home Simplificando a vida dos clientes… 15 14 © 2013 IBM Corporation
  • 15. Bilhões de dispositivos, sensores e chips capazes de se comunicarem via Internet criam o que chamamos de Internet das Coisas ( The Internet of Things) “The Internet of Things refers to uniquely identifiable objects (things) and their virtual representations in an Internet-like structure.” – Wikipedia “The Internet of Things is the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment.” – Gartner “Internet-of-Things (IoT) provides the foundational infrastructure for a smarter planet, and offers significant growth opportunities in IT, infrastructures and services” – IBM 15 15
  • 16. Estimativas apontam para bilhões e bilhões de dispositivos conectados 50 Billion Connections in 2020 – Ericsson (from page 18 of 2010 annual report) 16 16
  • 17. 17
  • 18. … Em breve, dirigir será opcional Veículos de ultima geração: 100 controladores eletrônicos 10 milhões de linhas de código Tem seu próprio endreço IP Desenolvido em 29 meses (geralmente leva de 60-120 meses) General Motors - 2011 Chevy Volt 18
  • 19. O veículo conectado – ‘Sistema de sistemas’ ANALYTICS SYSTEMS • Vehicle Condition Monitoring • Prognostics • Advanced Diagnostics • SW fault analytics • Vehicle Repair GPS NETWORK Satellite Cellular (WAN) Vehicle Control Unit GSM IP GPRS NETWORK PLMN BUSINESS SYSTEMS • Customer Support • Service Data • Warranty Data WiFi Zone ICOM DCAN Ethernet Most Bytefligh FlexRay CAN ECU 1 Vehicle and Road Data ECU n Dealer PDA Vehicle-toVehicle Vehicle to Roadside Tolling 19 EV/Hybrid Charging PARTNER SYSTEMS • Police/Emergency • Weather • Traffic • Concierge • Vehicle registration • Bank • Helpdesk • Government • Utilities • Insurance (pay as you go)
  • 20. A Internet of Things impactará todas as indústrias e se tornará parte integrante de nossas vidas “The “Connected Life” will be underpinned by seamless and pervasive connectivity between people and processes, enabling a wealth of valuable context-aware services to be delivered immediately and automatically. Individuals will enjoy personalised experiences whenever, wherever and for whatever they are required.” – GSMA “All of those instrumented and interconnected things are becoming intelligent. They are being linked to powerful new backend systems that can process all that data, and to advanced analytics capable of turning it into real insight, in real time.” - IBM 20 20
  • 21. Pesquisa aponta um valor astronômico para IoT em 2020 The Connected Life: A USD4.5 Trillion Global Impact in 2020 – GSMA & Machina Research Report “The Business Impact of Connected Devices could be Worth US$4.5 Trillion in 2020.” – GSMA “The Connected Life will open up new revenue streams, facilitate new business models, drive efficiencies and improve the way existing services are delivered to create a global business impact worth as much as US$4.5 trillion” – GSMA 21 21
  • 22. 22
  • 23. A empresa conectada e sem limites: pessoas e objetos interoperando Comprehensive Connectivity & Integration Cell network, base stations Public cloud infrastructures Edge Gateways Public Cloud Private clouds and workload Optimized Systems Private Cloud API Social Business BigData Internet Analytics Internet API Mobiles, Tablets, set-top boxes, sensors, devices Internet network, Content delivery networks Sensors and Devices Traditional data centers Trading Partner communities 23 Partners
  • 24. Cezar Taurion @ctaurion Facebook Linkedin 24