Billy Bio Prospecting Skills

Slide 1: BillyBio & the Chalice of Change A tale of one mans quest to get his innovation into the hands of the decision maker told by Ally McCulloch

Slide 2: Know thy Prospect • buy list ? • phone • network

Slide 3: Effective Openings You have 10 seconds: • Who you are • Reason • Benefit

Slide 4: “ Good morning, My name is William Biotech, holder of the Chalice of Change – a secret that has transformed walled cities throughout the Kingdom. The reason for my call is to identify City Fathers who are interested in building a better city by reducing waste and increasing productivity…” Effective Introduction

Slide 5: “ Good morning, My name is William Biotech, holder of the Chalice of Change – a secret that has transformed walled cities throughout the Kingdom. The reason for my call is to identify City Fathers who are interested in building a better city by reducing waste and increasing productivity…” Who you are

Slide 6: “ Good morning, My name is William Biotech, holder of the Chalice of Change – a secret that has transformed walled cities throughout the Kingdom. The reason for my call is to identify City Fathers who are interested in building a better city by reducing waste and increasing productivity…” Reason for call

Slide 7: “ Good morning, My name is William Biotech, holder of the Chalice of Change – a secret that has transformed walled cities throughout the Kingdom. The reason for my call is to identify City Fathers who are interested in building a better city by reducing waste and increasing productivity…” Why they should talk

Slide 8: Effective Openings You have 10 seconds: • Who you are • Reason • Benefit

Slide 9: Effective Messages • Sell next step • Don’t be shy • Action • Keep promises

Slide 10: Increase Visibility •Traditional • Internet • industry sites • seo • expert advice • build buzz

Slide 11: Increase Visibility Web Presence • wiki’s • forums • blogs • seo

Slide 12: BillyBio & the Chalice of Change Billy built a network of contacts  gatekeepers  influencers  decision makers

Slide 13: BillyBio & the Chalice of Change Billy got to know the gatekeepers  learned to trust Billy  always kept his promises

Slide 14: BillyBio & the Chalice of Change  research & identify prospects

Slide 15: BillyBio & the Chalice of Change  have an effective introduction

Slide 16: BillyBio & the Chalice of Change  leave effective messages

Slide 17: BillyBio & the Chalice of Change  offer passive and active response channels

Slide 18: BillyBio & the Chalice of Change  only sell benefits of next step

Slide 19: BillyBio & the Chalice of Change QUESTIONS www.allymcculloch.co.uk