Putting the social into internal communication. By Rachel Miller @AllthingsIC

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Presentation given by Rachel Miller @AllthingsIC at #mkicomms event on 27 June 2013 for internal communication professionals in Milton Keynes in the UK.

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Putting the social into internal communication. By Rachel Miller @AllthingsIC

  1. 1. Putting the social into Internal Communication Rachel Miller @AllthingsIC #mkicomms #mkicomms
  2. 2. About me @theICcrowd #mkicomms
  3. 3. Our menu for today Personal and professional - Sociable internal comms  Being socially savvy  Brand You #mkicomms
  4. 4. “Social is a mindset, not a technology. Only do it if it comes naturally, or you could look like a dad on the dance floor” #mkicomms
  5. 5. #mkicomms @AllthingsIC
  6. 6. “By 2016 enterprise social networks will become the primary communication channels for noticing, deciding or acting on information relevant to work activities” Gartner analysts report, 2013 #mkicomms
  7. 7. However, Gartner also believes that between now and the end of 2015, 80 per cent of social network efforts within the enterprise will not achieve the intended benefits due to inadequate leadership and overemphasis on technology Gartner analysts report, 2013 #mkicomms
  8. 8. 100 case studies: www.allthingsic.com/list #mkicomms Who’s using what for internal social media?
  9. 9. Peer to peer communication #mkicomms
  10. 10. #mkicomms @AllthingsIC
  11. 11. Traditional tactics using social approaches Think about: #mkicomms
  12. 12. #mkicomms
  13. 13. LinkedIn #mkicomms
  14. 14. How social is your communication? “Organisations don’t Tweet, people do” Euan Semple @euan “We welcome your feedback”… but will edit, moderate, remove and ban it or not give you an option to have your say #mkicomms
  15. 15. #mkicomms
  16. 16. Social media and social communication: Key word = social = path to success •If you peel back the layers to the core, social communication… is the effectiveness of using word of mouth to deliver change and communicate with those around you •Social communication is built around tribes and networks that are constantly forming and reforming around organisations Rachel Miller, Share This, Wiley (2012) Mike Klein, From Lincoln to LinkedIn, Verb Publishing Ltd (2011) #mkicomms
  17. 17. #mkicomms
  18. 18. @briansolis www.briansolis.com #mkicomms
  19. 19. #mkicomms http://www.allthingsic.com/how- internal-comms-pros-use-social- media-2/ Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com Some questions multiple choice, so answers may be more than 100 per cent
  20. 20. Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com Some questions multiple choice, so answers may be more than 100 per cent #mkicomms http://www.allthingsic.com/how- internal-comms-pros-use-social- media-2/
  21. 21. allthingsic.com/how-internal-comms- pros-use-social-media-2/ #mkicomms 86% of IC pros learn via blogs and 81% via colleagues Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com Some questions multiple choice, so answers may be more than 100 per cent
  22. 22. @AllthingsIC Are you socially savvy? Let’s look at Brand YOU… #mkicomms
  23. 23. #mkicomms
  24. 24. What does Google say? Brandyourself.comBrandyourself.com #mkicomms
  25. 25. About.me www.about.me/allthingsic #mkicomms
  26. 26. Newsle #mkicomms www.newsle.com/rachel miller
  27. 27. Vizify #mkicomms www.vizify.com/rachel-miller/twitter- video
  28. 28. Rebelmouse #mkicomms www.rebelmouse.com/all thingsic
  29. 29. Internal communication professionals are curators, not creators #mkicomms
  30. 30. “Companies need to adopt an approach that engages workers and pulls them in, rather than simply have technology pushed onto them” Gartner analysts report, 2013 #mkicomms
  31. 31. #mkicomms allthingsic.com/smpolicy
  32. 32. #mkicomms
  33. 33. #mkicomms
  34. 34. NETWORK? ? MY IC #mkicomms
  35. 35. #commschat @theICcrowd Community for internal communication professionals www.theiccrowd.com Weekly chat on Twitter 8-9pm Monday #commschat www.commschat.com #mkicomms
  36. 36. #mkicomms
  37. 37. Social media isn’t a magic cure #mkicomms
  38. 38. Keep in touch Google ‘Rachel Miller’ linkedin.com/in/rachelmiller01 Pinterest.com/AllthingsIC www.allthingsic.com rachel@allthingsic.com Storify.com/AllthingsIC @AllthingsIC #mkicomms allthingsic.com/ rachels-resources
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