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Putting the social into internal communication. By Rachel Miller @AllthingsIC
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Putting the social into internal communication. By Rachel Miller @AllthingsIC

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Presentation given by Rachel Miller @AllthingsIC at #mkicomms event on 27 June 2013 for internal communication professionals in Milton Keynes in the UK.

Presentation given by Rachel Miller @AllthingsIC at #mkicomms event on 27 June 2013 for internal communication professionals in Milton Keynes in the UK.

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  • 1. Putting the social into Internal Communication Rachel Miller @AllthingsIC #mkicomms #mkicomms
  • 2. About me @theICcrowd #mkicomms
  • 3. Our menu for today Personal and professional - Sociable internal comms  Being socially savvy  Brand You #mkicomms
  • 4. “Social is a mindset, not a technology. Only do it if it comes naturally, or you could look like a dad on the dance floor” #mkicomms
  • 5. #mkicomms @AllthingsIC
  • 6. “By 2016 enterprise social networks will become the primary communication channels for noticing, deciding or acting on information relevant to work activities” Gartner analysts report, 2013 #mkicomms
  • 7. However, Gartner also believes that between now and the end of 2015, 80 per cent of social network efforts within the enterprise will not achieve the intended benefits due to inadequate leadership and overemphasis on technology Gartner analysts report, 2013 #mkicomms
  • 8. 100 case studies: www.allthingsic.com/list #mkicomms Who’s using what for internal social media?
  • 9. Peer to peer communication #mkicomms
  • 10. #mkicomms @AllthingsIC
  • 11. Traditional tactics using social approaches Think about: #mkicomms
  • 12. #mkicomms
  • 13. LinkedIn #mkicomms
  • 14. How social is your communication? “Organisations don’t Tweet, people do” Euan Semple @euan “We welcome your feedback”… but will edit, moderate, remove and ban it or not give you an option to have your say #mkicomms
  • 15. #mkicomms
  • 16. Social media and social communication: Key word = social = path to success •If you peel back the layers to the core, social communication… is the effectiveness of using word of mouth to deliver change and communicate with those around you •Social communication is built around tribes and networks that are constantly forming and reforming around organisations Rachel Miller, Share This, Wiley (2012) Mike Klein, From Lincoln to LinkedIn, Verb Publishing Ltd (2011) #mkicomms
  • 17. #mkicomms
  • 18. @briansolis www.briansolis.com #mkicomms
  • 19. #mkicomms http://www.allthingsic.com/how- internal-comms-pros-use-social- media-2/ Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com Some questions multiple choice, so answers may be more than 100 per cent
  • 20. Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com Some questions multiple choice, so answers may be more than 100 per cent #mkicomms http://www.allthingsic.com/how- internal-comms-pros-use-social- media-2/
  • 21. allthingsic.com/how-internal-comms- pros-use-social-media-2/ #mkicomms 86% of IC pros learn via blogs and 81% via colleagues Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com Some questions multiple choice, so answers may be more than 100 per cent
  • 22. @AllthingsIC Are you socially savvy? Let’s look at Brand YOU… #mkicomms
  • 23. #mkicomms
  • 24. What does Google say? Brandyourself.comBrandyourself.com #mkicomms
  • 25. About.me www.about.me/allthingsic #mkicomms
  • 26. Newsle #mkicomms www.newsle.com/rachel miller
  • 27. Vizify #mkicomms www.vizify.com/rachel-miller/twitter- video
  • 28. Rebelmouse #mkicomms www.rebelmouse.com/all thingsic
  • 29. Internal communication professionals are curators, not creators #mkicomms
  • 30. “Companies need to adopt an approach that engages workers and pulls them in, rather than simply have technology pushed onto them” Gartner analysts report, 2013 #mkicomms
  • 31. #mkicomms allthingsic.com/smpolicy
  • 32. #mkicomms
  • 33. #mkicomms
  • 34. NETWORK? ? MY IC #mkicomms
  • 35. #commschat @theICcrowd Community for internal communication professionals www.theiccrowd.com Weekly chat on Twitter 8-9pm Monday #commschat www.commschat.com #mkicomms
  • 36. #mkicomms
  • 37. Social media isn’t a magic cure #mkicomms
  • 38. Keep in touch Google ‘Rachel Miller’ linkedin.com/in/rachelmiller01 Pinterest.com/AllthingsIC www.allthingsic.com rachel@allthingsic.com Storify.com/AllthingsIC @AllthingsIC #mkicomms allthingsic.com/ rachels-resources

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