Allrecipes Measuring Cup Report May 2010

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Allrecipes Measuring Cup Report May 2010

  1. 1. The Monthly Measuring CupWhat American Families are Eating and CookingMay 2010May Trends: BBQ, Barbeque and more BarbecueBoth the spelling and the definition of barbecue (smoking, open fire, pit,propane) can polarize people. One thing everyone can agree on… grillingbeats all for summer cooking!• 95% of cooks plan to grill this summer, with nearly 40% of women and more than 42% of men planning to grill between three and seven days a week.• Barbecuing is among the top three favorite summer activities (spending time with friends and family 73%, being outdoors 63%, barbecuing 62%).• The taste of grilled food, ease of clean-up and healthy cooking alternatives are cited most frequently as the best things about grilling.• Chicken, corn on the cob, hamburgers, grilled vegetables and steak are the top five foods to eat during the summer…all grill friendly!• Men’s favorite food to grill is steak (80%) while women’s is chicken (73%).• Top dog? Most popular hot dog topping for women is ketchup, while men choose mustard.• Burger Master? Most popular burger topping for women is lettuce, while men choose onions.FUN FACTMay is National Barbecue Grilling Searches Month by Month ComparisonMonth! Allrecipes home cooksare expected to spend 2.3million hours grilling thisseason (May-September).That’s approximately 265years!Allrecipes.com cooks inElmhurst, Ill., were the biggestgroup of grilling and barbecueenthusiasts, viewing twice asmany barbecue-relatedrecipes on average comparedto cooks in other U.S. cities in2009.The #1 Grilled Recipe in thecity: Grilled Salmon I May 2010 Allrecipes Monthly Measuring Cup | 1
  2. 2. Mother’s Day HighlightsBreakfast in bed or brunch instead? Mother’s Daytraffic on Allrecipes surged 7% from 8 a.m. to 10a.m. compared to daily average hourly traffic. Thissuggests breakfast in bed is the top choice foranyone aiming to spoil Mom on her special day! Cinco De Mayo Celebrations Allrecipes’ top recipes on Cinco De Mayo show home cooks love to celebrate this holiday withTop 5 Mother’s Day Recipes food…and of course margaritas!1. Bananas Foster Belgium Waffles2. Good Old Fashioned Pancakes Top 5 Recipes on May 5th3. Basic Crepes 1. Taco Pie4. Party Mimosa 2. Angela’s Awesome Enchiladas5. Banana Banana Bread 3. Picante Chicken Rice Burritos 4. EZ Chicken Tortilla Bake 5. Pico De Gallo Top 5 Drink Recipes on May 5th 1. Ultimate Frozen Strawberry Margarita 2. MargaritasWhat Sizzled or Fizzled in April 3. Sangria-SangriaApril Movers and Shakers – April brings the spring, though 4. Margaritas on the Rockssurprisingly, it seems home cooks are getting in their last bit 5. Beer Margaritasof comfort food.Sizzling – (search terms moving UP 20 places or more) – No Bake Cookies moved up 70places, Cinnamon Rolls moved up 29 places, Beef Stroganoff moved up 26 places andChicken Parmesan moved up 23 places.In the Deep Freeze – (search terms moving DOWN 20 places or more) – Brunch moveddown 30 places, Coleslaw fell 29 places, Fried Chicken moved down 29 places and Scallopsfell 26 places.About Allrecipes.comAllrecipes, the world’s largest food site, receives more than 365 million annual visits from home cooks who share anddownload recipes, reviews, photos, personal profiles, and meal ideas. For more than 13 years, the Seattle-based sitehas served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas,everyday and holiday meal solutions, practical cooking tips and food advice. As the fastest growing independent foodInternet site, Allrecipes provides insights into the kitchens and cooking passions of home cooks everywhere. Since2008, Allrecipes has launched localized versions for the United Kingdom/Ireland, Australia/New Zealand, France,Germany, China, Japan, Quebec, the Netherlands, Southeast Asia, Brazil, Mexico, Russia, India, Argentina and Poland.Allrecipes is part of Food & Entertaining @ RDA, a division of The Reader’s Digest Association, Inc. For additionalinformation regarding Allrecipes, please visit www.allrecipes.com. May 2010 Allrecipes Monthly Measuring Cup | 2

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