Nobody said that marketing was easy. But it certainly doesn't have to stop you in your tracks! By developing your marketing strategy one simple step at a time, generating a strategy for a product launch or marketing campaign can easily become a 1-minute exercise.
What if strategy planning was as simple as asking 5 questions about your product or service?
1. Is your product tangible or intangible?
2. Does your product have search or material characteristics?
3. In which stage of the Product Life Cycle is your product?
4. Is your product durable or non-durable?
5.Is your product a convenience, shopping or specialty product?
This guide will show you how answering these 5 questions can generate 72 unique marketing strategies that you can use to jumpstart your detailed marketing planning process.
Please note: This guide is not for the faint-hearted! It requires some time and effort to get through the first time. But once you understand how it all works and how to apply the principles, planning will be a breeze.