Personal Branding with Social Media

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Social media is an important tool in personal branding, but it can also hurt you if you're not careful.

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  • If you scored between 0 and 6, you are either a non-addict, or perhaps a power user who has become caught up in a few addict-like tendencies.
    If you scored between 7 and 19, you are on the verge of a serious problem.
    If you scored between 20 and 30, you need to enter a program that removes you from your electronic devices for at least a week.
  • When most people think of branding, they think of companies, and their corresponding logos. But we can apply this thinking to our careers, and ways to excel them, or in most of y’all’s cases, start them!
  • 258 connections, how these users connect to others
    1st, 2nd, 3rd connections
    groups
  • Personal Branding with Social Media

    1. 1. Social Media and You Allison Matherly Coordinator of Digital Engagement Texas Tech University
    2. 2. Pop Quiz!
    3. 3. Are You Addicted to Social Media? For each “yes,” give yourself three points. For each “maybe,” give yourself two points. For each “no,” give yourself zero points.
    4. 4. You read, comment, and promote someone’s blog about nothing. You use hashtags in your email. You Check in on Foursquare, everywhere you go! You follow or have a profile for your pet. You like your own posts.
    5. 5. You dream in 140 characters. It’s the first thing you do in the morning. You update your status while out with real people. You share everything. Klout becomes your social currency.
    6. 6. How’d you do?
    7. 7. A Little Introduction Coordinator of Digital Engagement May 2010 Graduate of College of Media & Communication Master of Arts Student Blog Writer
    8. 8. Personal Branding
    9. 9. Why Is It Important? Job Search Networking Graduate School
    10. 10. Putting Your Best Foot Forward Be Present! Be Positive! Be Persuasive!
    11. 11. Social Media
    12. 12. Social Media Social media can help -- or can hurt -- your personal brand.
    13. 13. Facebook For Good 618 Million Daily Users Show Personality For Evil Profile Photos
    14. 14. LinkedIn Professional Social Network 200 million users 20 million college students or recent graduates 82% trust information on LinkedIn
    15. 15. LinkedIn Content Projects Courses Internships Volunteer Work Skills
    16. 16. Google+ Dead Zone? Search Engine Optimization
    17. 17. Google+ Communities Networking remotely
    18. 18. General Life Lessons Networking while in school Interviewing That first job Dream big
    19. 19. Discussion and Questions!
    20. 20. I’m here to help! Allison Matherly allison.matherly@ttu.edu @allisonmatherly

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