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Lisa simpson ntc 3 18

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  • SCIENCE IT’S NOT JUST FOR NERDS – Alia taking point
  • REASON IS OVERRATED – Alia taking point
  • REASON IS OVERRATED – Alia taking point
  • REASON IS OVERRATED – Alia taking point
  • REASON IS OVERRATED – Alia taking point
  • REASON IS OVERRATED – Alia taking point
  • REASON IS OVERRATED – Alia taking point
  • REASON IS OVERRATED – Alia taking point
  • Transcript

    • 1. Lisa Simpson for Nonprofits
      #11NTCLISA
      Katya Andresen, COO Network for Good
      www.nonprofitmarketingblog.com
      @katyan4g
      Alia McKee, Principal
      Sea Change Strategieswww.seachangestrategies.com@aliamc
      Mark Rovner, Principal Sea Change Strategies
      www.seachangestrategies.com@mjrovner
    • 2. Lisa Simpson for Nonprofits
      #11NTCLISA
      www.networkforgood.org/lisa
    • 3. Session Evaluation
      Each entry via text or web is a chance to win great NTEN prizes throughout the day!
      TEXT
      Text 11NTCLISAto 69866.
      ONLINE
      Use 11NTCLISAat
      http://nten.org/ntc/eval
      Session Evaluations
      Powered By:
    • 4. Today’s Speakers
      Mark
      Rovner
      Katya Andresen
      Alia McKee
      Scott
    • 5.
    • 6. The truth behind why people give.
    • 7. Giving is irrational and emotional.
    • 8. Giving is personal.
    • 9. Giving makes people happy.Happy people give more.That makes them happier.Which makes them give more.
    • 10. Most fundraisers probably don’t think of themselves in the businessof selling happiness to donors, but that is ... their job.”M.A. Strahilevitz
    • 11. Giving is social.
    • 12. Reason is overrated.
    • 13.  Win the heart and the mind willfollow. The intellect can always findlogic to justify what the heart hasalready decided.
    • 14.
    • 15. ra·tio·nal·i·ty [ra-shə-ˈna-lə-tē]Foundation for economic theories- The simple and compelling idea that we are capable of making the right decisions for ourselves.
    • 16. be⋅hav⋅ior⋅al ec⋅o⋅nom⋅ics [bi-heyv-yer-al / ek-uh-nom-iks]Applies scientific research onsocial, cognitive, and motional factors that influence the decisions people make.
    • 17. Social proof
    • 18. Authority
    • 19. Likeability
    • 20. When it comes to problems thebigger the numbers, the less peoplecare
    • 21. Second that emotion.
    • 22.
    • 23. These are emotions:
    • 31. Four tactics to amp up the E
      • Images and Photos
      • 32. Show your passion
      • 33. No Guilt Trips
      • 34. Tell Stories
    • 35.
    • 36.
    • 37.
    • 38.
    • 39.
    • 40.
    • 41.
    • 42. Empathy, compassion, and ripping yarns.
    • 43. Most groups tell crappy stories.
    • 44. What gives a story power?
      • A relatable protagonist
      • 45. Conflict
      • 46. A bad guy
      • 47. Kitchen sink details
    • 48. What makes someone relatable?
      • A person, not an organization!!!!!
      • 49. Relatable pain, such as illness or loss.
      • 50. Has to make a tough moral choice.
      • 51. Has a sense of mystery.
      • 52. Is funny.
      • 53. Takes action to make things better.
      • 54. Is good at what they do.
      • 55. Is the victim of unfair treatment
    • 56.
    • 57.
    • 58. Get tangible.
    • 59. Tangibility
    • 60. Photo Credit: YouGetThePicture, Flickr
    • 61.
    • 62. Friends like us.
    • 63.
    • 64. Cultural Cognition
      Individuals conform their beliefs about disputed matters of fact to values that define their cultural identities.
    • 65.
    • 66. Individualists
      Communitarians
      Let each member do their own thing
      We’re all in this together – society as a whole
    • 67. Hierarchists
      Egalitarians
      Well-identified class and authority structure
      More open society with fewer pre-determined class and authority structures
    • 68.
    • 69.
    • 70. Don’t let your head explode.
      • Values trump rationality
      • 71. Group ties motivate people
      • 72. Values polarize people
      • 73. Research is key
    • Data rules.
    • 74.
    • 75. Design a test.
      Be clear on your goals
      Make a hypothesis
      Outline your methodology
      Be clear on your metrics
    • 76. When you test, remember…
      Breakthrough results don’t equal small tests
      Sample size is key
      Don’t ignore past test results
      If it worked for x, that doesn’t mean it will work for you
      Analyze your data
      It’s ok to fumble
    • 77. Lisa Simpson for Nonprofits
      #11NTCLISA
      www.networkforgood.org/lisa
    • 78. Session Evaluation
      Each entry via text or web is a chance to win great NTEN prizes throughout the day!
      TEXT
      Text 11NTCLISA to 69866.
      ONLINE
      Use11NTCLISAat
      http://nten.org/ntc/eval
      Session Evaluations
      Powered By: