Lisa simpson ntc 3 18
Upcoming SlideShare
Loading in...5
×
 

Lisa simpson ntc 3 18

on

  • 583 views

 

Statistics

Views

Total Views
583
Views on SlideShare
583
Embed Views
0

Actions

Likes
1
Downloads
4
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • SCIENCE IT’S NOT JUST FOR NERDS – Alia taking point
  • REASON IS OVERRATED – Alia taking point
  • REASON IS OVERRATED – Alia taking point
  • REASON IS OVERRATED – Alia taking point
  • REASON IS OVERRATED – Alia taking point
  • REASON IS OVERRATED – Alia taking point
  • REASON IS OVERRATED – Alia taking point
  • REASON IS OVERRATED – Alia taking point

Lisa simpson ntc 3 18 Lisa simpson ntc 3 18 Presentation Transcript

  • Lisa Simpson for Nonprofits
    #11NTCLISA
    Katya Andresen, COO Network for Good
    www.nonprofitmarketingblog.com
    @katyan4g
    Alia McKee, Principal
    Sea Change Strategieswww.seachangestrategies.com@aliamc
    Mark Rovner, Principal Sea Change Strategies
    www.seachangestrategies.com@mjrovner
  • Lisa Simpson for Nonprofits
    #11NTCLISA
    www.networkforgood.org/lisa
  • Session Evaluation
    Each entry via text or web is a chance to win great NTEN prizes throughout the day!
    TEXT
    Text 11NTCLISAto 69866.
    ONLINE
    Use 11NTCLISAat
    http://nten.org/ntc/eval
    Session Evaluations
    Powered By:
  • Today’s Speakers
    Mark
    Rovner
    Katya Andresen
    Alia McKee
    Scott
  • The truth behind why people give.
  • Giving is irrational and emotional.
  • Giving is personal.
  • Giving makes people happy.Happy people give more.That makes them happier.Which makes them give more.
  • Most fundraisers probably don’t think of themselves in the businessof selling happiness to donors, but that is ... their job.”M.A. Strahilevitz
  • Giving is social.
  • Reason is overrated.
  •  Win the heart and the mind willfollow. The intellect can always findlogic to justify what the heart hasalready decided.
  • ra·tio·nal·i·ty [ra-shə-ˈna-lə-tē]Foundation for economic theories- The simple and compelling idea that we are capable of making the right decisions for ourselves.
  • be⋅hav⋅ior⋅al ec⋅o⋅nom⋅ics [bi-heyv-yer-al / ek-uh-nom-iks]Applies scientific research onsocial, cognitive, and motional factors that influence the decisions people make.
  • Social proof
  • Authority
  • Likeability
  • When it comes to problems thebigger the numbers, the less peoplecare
  • Second that emotion.
  • These are emotions:
    • Bravery
    • Righteous Anger
    • Love
    • Hate
    • Determination
    • Remorse
    • Awe
    • Compassion
  • Four tactics to amp up the E
    • Images and Photos
    • Show your passion
    • No Guilt Trips
    • Tell Stories
  • Empathy, compassion, and ripping yarns.
  • Most groups tell crappy stories.
  • What gives a story power?
    • A relatable protagonist
    • Conflict
    • A bad guy
    • Kitchen sink details
  • What makes someone relatable?
    • A person, not an organization!!!!!
    • Relatable pain, such as illness or loss.
    • Has to make a tough moral choice.
    • Has a sense of mystery.
    • Is funny.
    • Takes action to make things better.
    • Is good at what they do.
    • Is the victim of unfair treatment
  • Get tangible.
  • Tangibility
  • Photo Credit: YouGetThePicture, Flickr
  • Friends like us.
  • Cultural Cognition
    Individuals conform their beliefs about disputed matters of fact to values that define their cultural identities.
  • Individualists
    Communitarians
    Let each member do their own thing
    We’re all in this together – society as a whole
  • Hierarchists
    Egalitarians
    Well-identified class and authority structure
    More open society with fewer pre-determined class and authority structures
  • Don’t let your head explode.
    • Values trump rationality
    • Group ties motivate people
    • Values polarize people
    • Research is key
  • Data rules.
  • Design a test.
    Be clear on your goals
    Make a hypothesis
    Outline your methodology
    Be clear on your metrics
  • When you test, remember…
    Breakthrough results don’t equal small tests
    Sample size is key
    Don’t ignore past test results
    If it worked for x, that doesn’t mean it will work for you
    Analyze your data
    It’s ok to fumble
  • Lisa Simpson for Nonprofits
    #11NTCLISA
    www.networkforgood.org/lisa
  • Session Evaluation
    Each entry via text or web is a chance to win great NTEN prizes throughout the day!
    TEXT
    Text 11NTCLISA to 69866.
    ONLINE
    Use11NTCLISAat
    http://nten.org/ntc/eval
    Session Evaluations
    Powered By: