Lisa simpson ntc 3 18

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  • SCIENCE IT’S NOT JUST FOR NERDS – Alia taking point
  • REASON IS OVERRATED – Alia taking point
  • REASON IS OVERRATED – Alia taking point
  • REASON IS OVERRATED – Alia taking point
  • REASON IS OVERRATED – Alia taking point
  • REASON IS OVERRATED – Alia taking point
  • REASON IS OVERRATED – Alia taking point
  • REASON IS OVERRATED – Alia taking point
  • Lisa simpson ntc 3 18

    1. 1. Lisa Simpson for Nonprofits<br />#11NTCLISA<br />Katya Andresen, COO Network for Good<br />www.nonprofitmarketingblog.com<br />@katyan4g<br />Alia McKee, Principal <br />Sea Change Strategieswww.seachangestrategies.com@aliamc<br />Mark Rovner, Principal Sea Change Strategies<br />www.seachangestrategies.com@mjrovner<br />
    2. 2. Lisa Simpson for Nonprofits<br />#11NTCLISA<br />www.networkforgood.org/lisa<br />
    3. 3. Session Evaluation<br />Each entry via text or web is a chance to win great NTEN prizes throughout the day! <br />TEXT<br />Text 11NTCLISAto 69866.<br />ONLINE<br />Use 11NTCLISAat <br />http://nten.org/ntc/eval<br />Session Evaluations <br />Powered By:<br />
    4. 4. Today’s Speakers<br />Mark<br />Rovner<br />Katya Andresen<br />Alia McKee<br />Scott<br />
    5. 5.
    6. 6. The truth behind why people give.<br />
    7. 7. Giving is irrational and emotional.<br />
    8. 8. Giving is personal.<br />
    9. 9. Giving makes people happy.Happy people give more.That makes them happier.Which makes them give more.<br />
    10. 10. Most fundraisers probably don’t think of themselves in the businessof selling happiness to donors, but that is ... their job.”M.A. Strahilevitz<br />
    11. 11. Giving is social.<br />
    12. 12. Reason is overrated. <br />
    13. 13.  Win the heart and the mind willfollow. The intellect can always findlogic to justify what the heart hasalready decided.<br />
    14. 14.
    15. 15. ra·tio·nal·i·ty [ra-shə-ˈna-lə-tē]Foundation for economic theories- The simple and compelling idea that we are capable of making the right decisions for ourselves. <br />
    16. 16. be⋅hav⋅ior⋅al ec⋅o⋅nom⋅ics [bi-heyv-yer-al / ek-uh-nom-iks]Applies scientific research onsocial, cognitive, and motional factors that influence the decisions people make. <br />
    17. 17. Social proof<br />
    18. 18. Authority <br />
    19. 19. Likeability<br />
    20. 20. When it comes to problems thebigger the numbers, the less peoplecare<br />
    21. 21. Second that emotion.<br />
    22. 22.
    23. 23. These are emotions:<br /><ul><li>Bravery
    24. 24. Righteous Anger
    25. 25. Love
    26. 26. Hate
    27. 27. Determination
    28. 28. Remorse
    29. 29. Awe
    30. 30. Compassion</li></li></ul><li>
    31. 31. Four tactics to amp up the E <br /><ul><li>Images and Photos
    32. 32. Show your passion
    33. 33. No Guilt Trips
    34. 34. Tell Stories</li></li></ul><li>
    35. 35.
    36. 36.
    37. 37.
    38. 38.
    39. 39.
    40. 40.
    41. 41.
    42. 42. Empathy, compassion, and ripping yarns.<br />
    43. 43. Most groups tell crappy stories.<br />
    44. 44. What gives a story power?<br /><ul><li>A relatable protagonist
    45. 45. Conflict
    46. 46. A bad guy
    47. 47. Kitchen sink details</li></li></ul><li>
    48. 48. What makes someone relatable? <br /><ul><li>A person, not an organization!!!!!
    49. 49. Relatable pain, such as illness or loss.
    50. 50. Has to make a tough moral choice.
    51. 51. Has a sense of mystery.
    52. 52. Is funny.
    53. 53. Takes action to make things better.
    54. 54. Is good at what they do.
    55. 55. Is the victim of unfair treatment</li></li></ul><li>
    56. 56.
    57. 57.
    58. 58. Get tangible.<br />
    59. 59. Tangibility<br />
    60. 60. Photo Credit: YouGetThePicture, Flickr<br />
    61. 61.
    62. 62. Friends like us.<br />
    63. 63.
    64. 64. Cultural Cognition<br />Individuals conform their beliefs about disputed matters of fact to values that define their cultural identities. <br />
    65. 65.
    66. 66. Individualists<br />Communitarians<br />Let each member do their own thing<br />We’re all in this together – society as a whole<br />
    67. 67. Hierarchists<br />Egalitarians<br />Well-identified class and authority structure<br />More open society with fewer pre-determined class and authority structures<br />
    68. 68.
    69. 69.
    70. 70. Don’t let your head explode. <br /><ul><li>Values trump rationality
    71. 71. Group ties motivate people
    72. 72. Values polarize people
    73. 73. Research is key</li></li></ul><li>Data rules. <br />
    74. 74.
    75. 75. Design a test.<br />Be clear on your goals<br />Make a hypothesis<br />Outline your methodology<br />Be clear on your metrics<br />
    76. 76. When you test, remember…<br />Breakthrough results don’t equal small tests<br />Sample size is key<br />Don’t ignore past test results<br />If it worked for x, that doesn’t mean it will work for you<br />Analyze your data<br />It’s ok to fumble<br />
    77. 77. Lisa Simpson for Nonprofits<br />#11NTCLISA<br />www.networkforgood.org/lisa<br />
    78. 78. Session Evaluation<br />Each entry via text or web is a chance to win great NTEN prizes throughout the day! <br />TEXT<br />Text 11NTCLISA to 69866.<br />ONLINE<br />Use11NTCLISAat <br />http://nten.org/ntc/eval<br />Session Evaluations <br />Powered By:<br />

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