background
+ the largest network of Millennial philanthropists in the world
+ crowd-sources donations, pro bono services, ...
+ nav scheme
not intuitive
for new users
+ does not reflect
dynamism
of Spark
+ login purpose
is unclear

project challeng...
+ top nav could
be clearer
+ member benefits
and levels don’t
link well

project challenges

PRESENTED BY GENERAL ASSEMBLY...
Sparksf.org is an online portal for Spark

members, grantees, partners,
sponsors, and anyone interested
in joining or part...
The new Spark website features a strong sense
of the mission and cause with featured
personal stories, a clear call to act...
competitive analysis

PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER(:(01.13.13
DYNAMIC; EMOTIONAL TIE

CLEAR SENSE OF THE MISSION/ORG

STRONG PRESENTATION OF VALUES & IMPACT

competitive analysis

PRES...
INCORPORATION OF NEWS AND SOCIAL

DYNAMIC

SOCIAL MEDIA FEED

competitive analysis

PRESENTED BY GENERAL ASSEMBLY UXDi STU...
survey
70%
heard about Spark
through friend or
at an event

30%
found Spark online

survey results

PRESENTED BY GENERAL ASSEMBLY...
100%
survey results

said the cause was an
important motivator for joining
and/or staying a member

PRESENTED BY GENERAL A...
cause
“I've'been'looking
for'a'compelling'
women's'organization'
where'I'felt'I'could'
contribute...”

“The'women'that'I'v...
dynamic

empowering

leadership

member driven

authentic

igniting change
brand attributes

PRESENTED(BY(GENERAL(ASSEMBLY...
sf.org
ideation & prototyping
ideation

PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER
anna the super member
38, single
college educated
exec. assistant at Salesforce
SPARK(INVOLVEMENT

“One%time,%my%co-worker...
paul the tech guy
32, married
college educated
developer at Zendesk
SPARK INVOLVEMENT

“Saw Spark posted on
Facebook that ...
natalie the networker
26, single
college educated
studio producer at Levi’s
SPARK INVOLVEMENT

“My college friend invited
...
user journey

PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER
committee meeting

PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER
Tickets for our annual Black and Pink ball 2014 are now available!

BUY NOW

GET INVOLVED

JOIN NOW

LEARN MORE

MORE STOR...
http://bit.ly/uxsparksf
prototype

PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPER
next steps:
we are excited to work with Spark after the course
is finished to implement the final designs
in Wordpress, in...
but wait...
the spark engagement loop

PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER
what are the
opportunities?

the spark engagement loop

PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(...
what are the
opportunities?

the spark engagement loop

PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(...
buddy
system

what are the
opportunities?

members
recognition
color
buttons

digital
welcome
kit

the spark engagement lo...
thank you

Stephanie Lee stephlylee@gmail.com
Allison Cooper allisonmariecooper@gmail.com
Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014
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Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

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Stephanie Lee and Allison Cooper's mockups for the user experience redesign of sparksf.org, presented to the General Assembly User Experience Design Immersive class on January 22nd, 2014

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Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

  1. 1. background + the largest network of Millennial philanthropists in the world + crowd-sources donations, pro bono services, and connections for investment in grassroots women's organizations both locally and globally challenge + fresh perspective on first run experience for new users and on-boarding + target devices: website or tablet project brief PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPER
  2. 2. + nav scheme not intuitive for new users + does not reflect dynamism of Spark + login purpose is unclear project challenges PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPER
  3. 3. + top nav could be clearer + member benefits and levels don’t link well project challenges PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPER
  4. 4. Sparksf.org is an online portal for Spark members, grantees, partners, sponsors, and anyone interested in joining or participating in the organization. target users PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER
  5. 5. The new Spark website features a strong sense of the mission and cause with featured personal stories, a clear call to action with various simple ways to get involved as a member or event attendee, and a dynamic feel that appeals to both genders. goals PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER
  6. 6. competitive analysis PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER(:(01.13.13
  7. 7. DYNAMIC; EMOTIONAL TIE CLEAR SENSE OF THE MISSION/ORG STRONG PRESENTATION OF VALUES & IMPACT competitive analysis PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPER : 01.13.13
  8. 8. INCORPORATION OF NEWS AND SOCIAL DYNAMIC SOCIAL MEDIA FEED competitive analysis PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPER : 01.13.13
  9. 9. survey
  10. 10. 70% heard about Spark through friend or at an event 30% found Spark online survey results PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPER
  11. 11. 100% survey results said the cause was an important motivator for joining and/or staying a member PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPER
  12. 12. cause “I've'been'looking for'a'compelling' women's'organization' where'I'felt'I'could' contribute...” “The'women'that'I've' met'and'the'grantees' that'we've'worked' with....(motivate'me'to' stay'involved)” “Liked'the'idea'of' empowering'women's' organizations...”' community “'The'mixture'of'social' and'intellectual' women.'It'went'beyond' the'simple'social' women's'group.” why spark? member survey leadership opportunity “Spark'offered'an' opportunity'to'improve' skills'I'could'use' professionally,'while' helping'women'at'the' same'time.” “'I'also'really'like'the' opportunity'to'network' and'meet'interesting' new'people.” PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER
  13. 13. dynamic empowering leadership member driven authentic igniting change brand attributes PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER
  14. 14. sf.org ideation & prototyping
  15. 15. ideation PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER
  16. 16. anna the super member 38, single college educated exec. assistant at Salesforce SPARK(INVOLVEMENT “One%time,%my%co-workers% and%I%poll%our%remaining% FSA%money%and%used%it%to% purchase%$300%worth%of% health%supplies.%With% Spark’s%assistance,%we% donated%these%supplies%to% a%local%women’s%shelter.” personas has been a Spark member for 3 years her main reason for joining was because she is passionate about women’s issues and wanted to contribute participates in board meetings and most of all events TECH(&(SOCIAL(LIFE always on the computer or iphone active on Linkedin busy in her professional social life, often attends work happy hour and other local events such as book club PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER
  17. 17. paul the tech guy 32, married college educated developer at Zendesk SPARK INVOLVEMENT “Saw Spark posted on Facebook that they needed laptops for a grantee. I pulled out an old laptop, installed new software and delivered to the grantee right before her flight back to Zimbabwe. That was pretty cool.” personas a new Spark member, joined after attending an event serves as a digital strategy committee member attended Spark social events with his wife, who is a member TECH & SOCIAL LIFE main devices are iphone, ipad and laptop active on twitter and facebook but doesn’t post, always plugged in with the latest in technology attend tech meet ups and conferences PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPER
  18. 18. natalie the networker 26, single college educated studio producer at Levi’s SPARK INVOLVEMENT “My college friend invited to attend the Black and Pink ball at the W hotel a couple years ago, it was one of the best party I’ve ever been to in SF. I met so many great people there. It was a blast!” not yet a Spark member new to the bay area and wants meet other like minded professionals and learn more about foundation work TECH & SOCIAL LIFE main devices are iphone and laptop active on twitter, facebook always plugged in to current events openings, dance lessons and museum events personas PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPER
  19. 19. user journey PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER
  20. 20. committee meeting PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER
  21. 21. Tickets for our annual Black and Pink ball 2014 are now available! BUY NOW GET INVOLVED JOIN NOW LEARN MORE MORE STORIES Digital Strategy SF EVENTS Read more > Membership Mixer NYC EVENTS Read more > Spark grantee, Women LEAD, is featured in The Guardian! Spark grantee, Women LEAD, is featured in The Guardian! NEWS Read more > NEWS Event Committee NYC Read more > EVENTS Read more > initial concepts PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPER
  22. 22. http://bit.ly/uxsparksf prototype PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPER
  23. 23. next steps: we are excited to work with Spark after the course is finished to implement the final designs in Wordpress, including working with the board, digital strategy committee and staff on: + final copy + visual brand guidelines + setup in the new template next steps PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPER
  24. 24. but wait...
  25. 25. the spark engagement loop PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER
  26. 26. what are the opportunities? the spark engagement loop PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER
  27. 27. what are the opportunities? the spark engagement loop PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER
  28. 28. buddy system what are the opportunities? members recognition color buttons digital welcome kit the spark engagement loop PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER
  29. 29. thank you Stephanie Lee stephlylee@gmail.com Allison Cooper allisonmariecooper@gmail.com
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