Allison UXDi project 2
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  • 1. UXDI: STUDENT PROJECT #2 ALLISON MARIE COOPER GENERAL ASSEMBLY STUDENT, WINTER 2013
  • 2. ABOUT THE PROJECT trueSpirit is an online school uniform shopping site for students’ families. This wireframe features a structure specialized for viewing specific inventories and saving student profiles, the ability to save favourites and purchase history, and get help easily. Unlike competitors, it has a backend for administrators to post personalized messages to their communities. Given user research, concept models, we were tasked with creating a full site wireframe for trueSpirit, a school uniform e-commerce company. *courtesy of the UXDi instructional team; not my work We used competitive analysis research and the given personas to construct an ideal user flow narrative for a parent purchasing a uniform for their child.
  • 3. Meet Sarah: “I just want to make sure I’m buying the right things.” ! ! • • • *courtesy of the UXDi instructional team; not my work Provide clear way to find son’s required clothing. Educate about care, comfort and fit. Provide a clear way to make returns.
  • 4. THE TRUESPIRIT BRAND FRESH, NEW, MODERN, UPDATED ! LIGHTHEARTED, OPEN ! THERE WHEN YOU NEED US ! UNLIKE TRADITIONAL ! RECOMMENDS ACCESSORIES ! APPEALING, FRIENDLY, CURATED ! NOT IN YOUR WAY, SERVICE, QUALITY ! COMMUNITY, SCHOLARSHIP PROGRAM *courtesy of the UXDi instructional team; not my work
  • 5. IT ALL STARTS WITH AN EMAIL… PROTOTYPE DEMO
  • 6. FEATURES INCLUDE: ? • subtle omnipresent help button • global navigation to make it clear when you’re viewing the schoolapproved inventory vs the global true spirit inventory • supportive brand language • minimalist as-simple-as-possible checkout and signup flows to reduce barrier to entry
  • 7. METHOD: RESEARCH & COMPETITIVE ANALYSIS • inspiration drawn from other uniform/family clothing/uniform purchasing sites including Land’s End, Target; found similar patterns
  • 8. METHOD: HYPOTHESIS/SITEMAPPING • discussions re primary categories: fun? school spirit? boys/girls? • “About us” page as separate site?
  • 9. METHOD: DESIGN HYPOTHESIS 1 • Feedback from classmates: “too Amazon” • is the backend required for customer reviews really worth it? • removed this feature to be replaced by email feedback forms post-purchase
  • 10. METHOD: DESIGN HYPOTHESIS 2 • User testing revealed this iteration as still too heavy— why extra side nav bar when it’s all on the top? • big design problem: when is the user viewing the full inventory vs just the schoolspecific items?
  • 11. METHOD: DESIGN HYPOTHESIS 3 • Borrowed elements from many different e-commerce sites • Decision to focus on the most important user case: viewing inventory based on schoolspecific approved lists • Feedback for final iteration led to further simplification
  • 12. FUTURE RECOMMENDATIONS • Tablet version! — use touch functionalities creatively for a more tactical and browsingsupporting environment • AB testing/further research re different options for top navigation clarity
  • 13. THANK YOU! Allison Cooper @allisonmcooper • External sources: • Home page image: http://www.fashion-today.co.uk/benefits-ofschool-uniform/school_kids/ • Project briefs & personas: General Assemb.ly UXDi course, Dec. 2013 • Home page script font: Wisdom script,