Your SlideShare is downloading. ×
0
Social Networking 101<br />Staff meeting<br />August 5, 2009<br />By Allison Doolittle<br />
When you hear the words Facebook and Twitter, what words come to mind?<br />
Key Questions<br />Myths and realities<br />Definitions<br />Churches on social media<br />Our presence on social media<br...
Myths and Realities<br />
True/False<br /><ul><li>Demi Moore and Ashton Kutcher are on Twitter
69% of adults don’t really know what Twitter is
5.9 million seniors (age 55+) are on Facebook
Cindy Hawks has more followers on Twitter than Denny Henderson
Facebook has 225 million active users
Twitter is the fastest-growing online brand
Pastor Rick Warren joined Twitter in July and already has more than 16,000 “followers”</li></li></ul><li>
Definitions<br />
Definitions<br />Free tool that lets people connect through brief text message updates (up to 140 characters long)<br /> B...
Clip from NewsHour<br />http://www.pbs.org/newshour/video/share.html?s=news01n2cecqa84<br />
Questions?<br />
Churches on Social Media<br />
Churches<br />Source: COLLIDE magazine survey July 2009<br />
Churches on Social Media<br />Bible reading plans (ex. @summerpsalms)<br />Prayer requests<br />Participation during servi...
Churches: Top Reasons<br />To build relationships (with other pastors, people at HCBC, Austinites, etc.)<br />To communica...
Questions?<br />
Our presence on social media<br />
Upcoming SlideShare
Loading in...5
×

Social Networking 101

453

Published on

Presentation to staff on Twitter and Facebook as social media tools, brief overview of why these tools are being used, how churches are using these tools, and how our church is using these tools

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
453
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Introduce self. Purpose of discussion.
  • Pair with person next to you and share what comes to mind.
  • This isn’t a how-to session, but a time to discuss what Facebook and Twitter are, why they matter, how churches are using them, and how we as a church are using them.
  • (Charlie the Unicorn)
  • All are true! T: Demi Moore and Ashton Kutcher are huge on twitter. Ashton has more than 3 million followers.T: 69% of adults don’t really know what Twitter is. According to a study from Harris Interactive out last week, 69 percent of adults don’t know enough about Twitter “to have an opinion about it.” (Study from Harris Interactive http://mashable.com/2009/07/28/twitter-adoption/) T: 5.9 million seniors (55+) are on Facebook. Since January, the number of seniors of Facebook grew by more than 500%. Most of the users (20.3 million, or 28.2% overall) on the site belong to the 35 – 54 age group. Compare that to the age group that was once Facebook’s bread and butter – the 18 – 24 group – which is now in third place with 18 million (25.1%) users, behind the 25 – 34 year old group, which makes for 25.2% of Facebook’s user base with 18.1 million users. http://mashable.com/2009/07/07/facebook-users-older/T: Cindy Hawks has more followers on Twitter than Denny Henderson. Cindy Hawks has 171 followers. Denny has 139! (as of Aug. 4) T: Facebook has more than 225 million active users http://mashable.com/2009/07/06/facebook-2009-revenue/ . If Facebook were a physical country, it’s over 225 million active users would make it the 5th largest country in the world, trailing only China, India, the United States, and Indonesia.T: Twitter was created in 2006 and is the fastest growing online brand. Twitter now the fastest growing online brand according to Neilsen – grew from 1.2 million visitors in 2008 to 18.2+ million visitors this year.T: Rick Warren joined Twitter in July and already has more than 16,000 “followers” – see next slide
  • Rick Warren’s first tweet. Since then, he’s been encouraging people in his congregation and discussing ideas with people.
  • What is twitter? What is facebook?
  • Clip:http://www.pbs.org/newshour/video/share.html?s=news01n2cecqa84It’s 2:44 to 5:12After clip, show evotional: http://tr.im/vrsg
  • This is what we don’t want to do!
  • According to Collide magazine, and this very self-selecting sample, many churches are on Twitter.
  • Bible Reading Plans- example a church in North Carolina is delivering a plan to read through the Psalms in 90 days through the Twitter account @summerpsalms Other churches communicate prayer requests. Churches use twitter to keep people engaged– ex. Mars Hill. McLean Bible encourages ministry leaders to use FB and twitter to communicate with people in their ministry. Encouragement from pastors like Mark Batterson and Rick Warren is also common.
  • From article in Collide Magazine by Rhett Smith– • Relationships—Twitter is an opportunity for pastors to get to know others. Whether it is other pastors, congregants, or people in their community, Twitter enables relationships to form and develop.• Communication—Twitter is a phenomenal tool through which pastors can strategically cast vision, communicate objectives, share trends, and express concerns. It’s a two-way communication tool that allows pastors to talk to others and listen to what others are saying.• Frequency—Face it: unless a pastor is blogging or cruising social networks, they get one shot a week to communicate with their congregation and that’s on Sunday. Twitter allows for a more thorough engagement throughout the week.• Sharing—Twitter presents the opportunity for pastors to share life with others. Sometimes pastors are removed from the sharing of life with others by the pastoral role, or they hide in fear of being exposed. Twitter is an opportunity for pastors to be more real, more vulnerable, and take part in a process that humanizes them, rather than idolizes them or creates cynicism about their role. • Mobilization—What other tool can a pastor use to communicate and gather an entire congregation instantaneously? • Support—Twitter is a great tool for the pastor to ask for help, whether it’s by asking a question of the congregation, or the sharing of a prayer request.
  • This is an ad for a printer. Such high quality that it looks like your baby is on the wall.
  • As of today: 873 Facebook Fans 131 Twitter followersAnecdote– After we posted on Facebook about several people coming to know the Lord through prison fellowship ministry, one person who’s new expressed interest in serving. Many people responded to a question about how they’re finding margin this week. During that, two working moms connected. Both work in the retail industry and wanted to be friends.
  • Anecdote– opportunity to post photos of GO Austin summerfest, since we started tweeting 2-ish weeks ago, followers have more than doubled.
  • Transcript of "Social Networking 101"

    1. 1. Social Networking 101<br />Staff meeting<br />August 5, 2009<br />By Allison Doolittle<br />
    2. 2. When you hear the words Facebook and Twitter, what words come to mind?<br />
    3. 3. Key Questions<br />Myths and realities<br />Definitions<br />Churches on social media<br />Our presence on social media<br />Next steps<br />
    4. 4. Myths and Realities<br />
    5. 5. True/False<br /><ul><li>Demi Moore and Ashton Kutcher are on Twitter
    6. 6. 69% of adults don’t really know what Twitter is
    7. 7. 5.9 million seniors (age 55+) are on Facebook
    8. 8. Cindy Hawks has more followers on Twitter than Denny Henderson
    9. 9. Facebook has 225 million active users
    10. 10. Twitter is the fastest-growing online brand
    11. 11. Pastor Rick Warren joined Twitter in July and already has more than 16,000 “followers”</li></li></ul><li>
    12. 12. Definitions<br />
    13. 13. Definitions<br />Free tool that lets people connect through brief text message updates (up to 140 characters long)<br /> Began with the question: “What are you doing?”<br />Created in 2006<br />Free service that connects people with friends and neighbors<br />Used to keep in touch with friends, post photos, share links<br />Created in 2004<br />
    14. 14. Clip from NewsHour<br />http://www.pbs.org/newshour/video/share.html?s=news01n2cecqa84<br />
    15. 15. Questions?<br />
    16. 16. Churches on Social Media<br />
    17. 17. Churches<br />Source: COLLIDE magazine survey July 2009<br />
    18. 18. Churches on Social Media<br />Bible reading plans (ex. @summerpsalms)<br />Prayer requests<br />Participation during service<br />Note-taking during sermons<br />Communication between Ministry leaders and people in their ministry<br />Encouragement, especially from Pastors<br />
    19. 19. Churches: Top Reasons<br />To build relationships (with other pastors, people at HCBC, Austinites, etc.)<br />To communicate about vision, objectives, trends, concerns<br />To share about “real life,” be authentic<br />To mobilize people<br />To ask for support or prayers<br />To reach “mosaics” and “busters”<br />
    20. 20. Questions?<br />
    21. 21. Our presence on social media<br />
    22. 22.
    23. 23.
    24. 24. What else we’re doing…<br />Women’s Ministry on Twitter (@hcbcgotfriends)<br />Children’s Ministry playgroups on Facebook<br />College Ministry using Facebook group<br />Young Adults Ministry using Facebook group<br />Church planters on Twitter<br />Philadelphia missions trip updates on Twitter<br />Prayer in Casual Venue (coming soon)<br />
    25. 25. Next Steps<br />
    26. 26. Next Steps<br />Wanna tweet? Take a guide. Visit twitter.com and create an account<br />Wanna tweet from your iPhone? Get a free app like twitterfon<br />Wanna be on facebook? Visit Facebook.com to create a profile<br />Wanna ask a question? Contact me<br />
    27. 27. Questions?<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×