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Situation
Analysis
Allie Babin Jason Balk Derrick Lin
Yue Tang Chelsey Ulrich Mara Worley
overview
Company Analysis
Product Analysis
Company Strategy
Industry Analysis
Competitor Analysis
Consumer Profile
SWOT Analysis
Conclusion
Looking Forward
(or everything
you ever
wanted to
know about
salad dressing)
situation analysis deck
COMPANY
company
company
“Our mission is to make
great-tasting, high-quality
food and continue Paul
Newman’s legacy of donating
all profits to charity.”
company
company
company
Newman’s Own
Foundation uses
the power of
giving to help
transform lives
and nourish the
common good.
company
Freedom to Dream
Common Purpose
Trust & Respect
Quality
Serious Fun
CORE VALUES
company
company
Supported Organizations
• Nutrition Cohort
• Camp Korey
• Connecticut Council for
Philanthropy
• Connecticut Veterans Legal Center
• Dynamo Academy
• Edible Schoolyard New Orleans
• Edible Schoolyard NYC
• Fair Food Network
• Farmer Veteran Coalition
• Flying Horse Farms
• FoodCorps
• Green Chimneys
• National Alliance for Hispanic
Health
• National Farm to School network
• Net Impact
• Partnership with Native Americans
• Roundup River Ranch
• Safe Water Network
• SeriousFun Children’s Network
• Service Women’s Action Network
• Shining Hope for Communities
• The Discovery Center
• The Food Trust
• Tufts Friedman School of Nutrition
Science and Policy
• Victory Junction
• Wellness in the Schools
• Wholesome Wave
company
Supported Organizations
• Nutrition Cohort
• Camp Korey
• Connecticut Council for
Philanthropy
• Connecticut Veterans Legal Center
• Dynamo Academy
• Edible Schoolyard New Orleans
• Edible Schoolyard NYC
• Fair Food Network
• Farmer Veteran Coalition
• Flying Horse Farms
• FoodCorps
• Green Chimneys
• National Alliance for Hispanic
Health
• National Farm to School network
• Net Impact
• Partnership with Native Americans
• Roundup River Ranch
• Safe Water Network
• SeriousFun Children’s Network
• Service Women’s Action Network
• Shining Hope for Communities
• The Discovery Center
• The Food Trust
• Tufts Friedman School of Nutrition
Science and Policy
• Victory Junction
• Wellness in the Schools
• Wholesome Wave
company
$450,000,000+
Foundation’s donations since 1982
PRODUCT
product
product
product
product
L I T E
What does it really mean?
O R G A N I C
What does it really mean?
A
A
L L
LAN T U R
What does it really mean?
Nothing.
STRATEGY
product
launch
strategy
“product labels”
approach
strategy
strategy
“let the food speak for itself”
brand equity and
positioning
strategy
76%
strategy
of consumers would rather buy a product that
supports a charity over one that does not.
keeping up with the
industry trends
INDUSTRY
$2.6 Billion
The salad dressing
market share is worth:
industry
The salad
dressing
segment fits
into a much
larger industry
with condiments
and sauces.
industry
4%
industry
2015-2019 Total
Sales Estimate
7%
industry
2015-2019 total
estimated sales
when adjusted
for inflation
Salad isn’t the problem.
industry
17%since 2010 since 2010
43%
Salad isn’t the problem.
industry
18% vegetable
market growth
since 2010;
90% of vegetables
market
Organic
Ingredients
Artificial
Ingredients
industry
industry
Ranch is the choice of consumers for nearly
40% of their salad dressing consumption
opportunities.
40%
The average American eats salad dressing
about 38 times per year. Ranch holds double
the share of dollars and units of the next most
popular dressing.
industry
Ranch is becoming
healthier.
industry
Let’s try some salad
dressing!
Newman’s Own
Hidden Valley
Great Value
COMPETITION
competition
competition
competition
competition
*16 ounce bottle Walmart prices
$2.00 $3.28$2.36 $2.98$1.98
prices
competition
*16 ounce bottle Walmart prices
$2.00 $3.28$2.36 $2.98$1.98
prices
1 5
competition
advertising
competition
advertising
competition
advertising
competition
advertising
CONSUMER
consumer
current target
consumer
opportunity market
“Show &
Tell Do
Gooders”
consumer
key findings
Do-goodersConnection Media Usage
consumer
key findings
Do-goodersConnection Media Usage
consumer
key findings
Do-goodersConnection Media Usage
analysis
S W O T
strengths
S
100% profits to charity
health conscious ingredients
Paul Newman’s brand relationship
company partnerships
weaknesses
W
lack of knowledge/context about Paul
Newman
little advertising efforts
behind in market sales
opportunities
O
health market
multipurpose component
customization
cause marketing
opportunities
O
& Paul Newman Education
threats
T
popularity of ranch
Hidden Valley, Kraft, Wishbone, Ken’s
Steak House, and private labels ahead
in sales
stagnant salad dressing category
recommendations
1. Increase cause
marketing
recommendations
2. Align with
consumer trends
looking forward
Why are people eating more salad
and less salad dressing?
What are salad dressing
consumers’ buying habits?
What does our target actually
think about salad dressing?
Thank you!
Questions?

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