Benny Herzog and Allie Danziger spoke on May 22nd to the Vermont Association of Broadcasters about the "old school" vs. the "new school" methods of communications and sales, and how to strategically merge the two.

1. BROADCASTING
IS
SOCIAL
#VABSocial

2. BLENDING THE OLD
SCHOOL…
#VABsocial

3. With New media
trends.
#VABsocial

4. Meet Allie Danziger
#VABsocial

5. #VABsocial
Meet Benny Herzog

6. Oh, and he’s my dad.
#VABsocial

7. Dinner Conversations
#VABsocial

8. New Platforms
#liveonkomo
#VABsocial

9. #liveonkomo
#VABsocial

10. #VABsocial

11. “It’s funny when you think about
social media and radio. Radio has
always been a social media. Highly
skilled radio personalities of the
past were good at working crowds
with real engagement, remembering
names and encouraging listeners
to participate.”
~Loyd Ford
#VABsocial

12. “We are not a TV
station anymore as
much as a provider
of news on multiple
platforms.”
~Scott Blumenthal,
executive vice president for Lin Media
#VABsocial

13. Now the question is:
how
do
we
use
this
to
increase
ratings
and
drive
audiences?
#VABsocial

14. ONE VOICE
#VABsocial

15. Embrace it.
#VABsocial

16. ARE PEOPLE STILL
LISTENING?
#VABsocial

17. 242 Million Listeners
#VABsocial

18. The Last Medium
#VABsocial

19. Unique bond
#VABsocial

20. ARE PEOPLE STILL
WATCHING?
#VABsocial

21. Spend most time w/ TV
#VABsocial

22. 56% share of advertising
#VABsocial

23. While watching TV…
#VABsocial

24. OWN THE SECOND SCREEN
#VABsocial

25. #VABsocial
THE SECOND SCREEN

26. THE
CREATIVE
FEW:
Plugging into the Basics
#VABsocial

27. Social Media is NOT broadcasting...
it's engagement.
#VABsocial

28. Uncover news tips
Story leads and follow-up
Gather content
Twitter lists
Stay in touch/Connect
Discuss trends
Learn people’s reactions
Crowdsourcing ideas/opinions
Have a "conversation" or "interacting" with viewers
Clarify rumors
Create & circulate stories
Interact with audience
Running some Facebook comments on various newscasts
First Steps with Social Media
#VABsocial

29. #VABsocial

30. #VABsocial

31. WHAT TO POST on Facebook
#VABsocial

32. HOW TO POST on Facebook
#VABsocial

33. The Facebook Algorithm
#VABsocial

34. #VABsocial

35. WHAT TO POST on Twitter
#VABsocial

36. 120-130 characters
WHAT TO POST on Twitter
#VABsocial

37. Links 25% of the way through
WHAT TO POST on Twitter
#VABsocial

38. Action words
WHAT TO POST on Twitter
#VABsocial

39. High quality images
WHAT TO POST on Twitter
#VABsocial

40. Use the tools
How TO POST on Twitter
#VABsocial

41. WHAT TO POST on Vine
#VABsocial

42. #VABsocial

43. WHAT TO POST on Instagram
#VABsocial

44. How TO POST on Instagram
#VABsocial
Bright > Dark

45. How TO POST on Instagram
#VABsocial
Background space

46. How TO POST on Instagram
#VABsocial
Blue!

47. How TO POST on Instagram
#VABsocial
Single color

48. How TO POST on Instagram
#VABsocial
Texture

49. How TO POST on Instagram
#VABsocial
Low saturations

50. #VABsocial

51. What TO POST on Pinterest
#VABsocial

52. What TO POST on Pinterest
#VABsocial

53. What TO POST on Pinterest
#VABsocial

54. What TO POST on Pinterest
#VABsocial

55. WHEN TO POST
#VABsocial

56. #VABsocial

57. #VABsocial
Increase ratings.

58. #VABsocial
GENERATE RESPONSE.

59. #VABsocial
Engage the Audience.

60. Q&A
Q&A
Q&AQ&A
&A Q&A
Q&AQ&A
Q&A
Q&AQ&A?

61. BROADCASTING
IS
SOCIAL
#VABSocial