The Energy Efficiency Lifestyle: Four Major Ingredients

  • 1,370 views
Uploaded on

Energy Efficiency Lifestyle Four: Major Ingredients. Presented by Kateri Callahan, President of the Alliance to Save Energy at the International Symposium on Climate Change in Tokyo, Japan on …

Energy Efficiency Lifestyle Four: Major Ingredients. Presented by Kateri Callahan, President of the Alliance to Save Energy at the International Symposium on Climate Change in Tokyo, Japan on November 17, 2008

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,370
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
71
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Energy Efficiency Lifestyle: Four Major Ingredients   International Symposium on Climate Change Tokyo, Japan. November 17, 2008
  • 2. Overview
    • A Few Words About the Alliance
    • Energy Efficiency: The World’s Greatest Resource
    • Driving Energy Efficiency: Four Pillars
      • Prices Matter: High Energy Costs = Savings
      • Building Energy Efficiency Codes and Standards: Moving inefficient construction and products out of the market
      • Consumer Education & Awareness: Transforming Markets
      • Good Public Policies: The Cornerstone of an Energy-Efficient Society
  • 3. What is the Alliance to Save Energy?
    • Mission:
    • To promote energy efficiency worldwide to achieve a healthier economy, a cleaner environment, and greater energy security.
    • The Alliance is…
    • Thirty years in the making
    • Fuel neutral
    • Staffed by 50+ professionals
    • Active in policy, research, education, communications, technology deployment and market transformation
    Business Leaders Academia Environmental Groups Policy Leaders The Alliance to Save Energy
  • 4. Energy Efficiency: Powering the U.S. Economy for 30 Years
  • 5. Imperatives for Energy Efficiency: Energy Use is a Global Climate Issue Source: Energy Information Administration
  • 6. In the U.S., Growth in Energy Use Poses a National Security Threat
  • 7. Saving Money: the Best Reason to Save Energy??
  • 8. Prices Matter: High Costs = Behavior Modification
  • 9. EE: The No-Cost Way to Reduce GHG Emissions Energy Efficiency should be fully considered in GHG reductions. All items to the left of the arrow represent “negative marginal costs”
  • 10. The Challenge? Market Distortions
    • Principal Agent or “Split Incentives”
      • Home builder versus buyer
      • Utility versus customer
    • Transaction Costs
      • Lack of information on life-cycle cost for products and/or paybacks for upgrades
    • Lack of Investment in RD&D and EE Programs
    • Public Policies Essential
    • Consumer Education & Outreach Essential
  • 11. Building Energy Codes & Appliance & Equipment Standards
    • Transform Markets
      • Eliminates availability of inefficient products and construction
      • Makes energy efficiency part of the package – consumers don’t have to think about it
      • Building Codes “Lock In” Savings for Decades
  • 12.
    • Federal Legislation Pending
      • Would Drive 30% Improvement in Residential and Commercial EE Codes by 2010; 50% by 2020
    • 2009 Model Energy Code for Homes: IECC Improves Efficiency by approximately 13% over 2006
      • EECC Sought 30% Improvement
    • ASHRAE Goal (Commercial) is a 30% Improvement in Efficiency in the 2010 Code Cycle
    Driving Efficiency through Codes and Standards…..
  • 13. Corporate Average Fuel Economy (CAFE) Standards
    • Improved in the Energy Independence and Security Act of 2007 (EISA)
    • Sets standards for cars and light trucks achieving 35 mpg by 2020 .
    • Attribute-based standards, but
    • Keeps car and light truck standards separate, dual fuel vehicle loophole, old testing (so “35” really is about 28 mpg)
    • DOT to set standards for larger trucks, tire efficiency ratings
  • 14. Light Bulb Standard
    • U.S. set performance standards for general service light bulbs, starting in 2012-2014
    • 25-30% savings: will phase out traditional incandescent bulbs
    • Second standard in 2020 must achieve roughly 65% savings
    • Most significant appliance standard ever adopted
      • Will reduce CO2 by 100 Mt/yr. by 2020
      • Will save $13 billion annually
  • 15. Energy Efficiency is a Consumer Lifestyle Issue
    • The foundation is there:
    • According to EcoPulse 2008 , 88.2% of surveyed consumers report a positive association with the term ‘energy efficiency’
    • Consumer Education & Outreach is the way forward:
      • Innovative campaigns emphasizing energy-efficient lifestyles
      • Focus on “pocketbook” and personal/family benefits
  • 16. Consumer Campaigns at the Alliance
    • Super Powers
    • EPA, NYSERDA, Alliance
    • Nationwide TV & Radio
    • (ABC, CBS, CNN)
    • Consumer Website
    • Powerful $avings
    • DOE & Alliance Partnership
    • All Media Outlets
    • The Power is In Your Hands
    • Industry, DOE, EPA, Alliance
    • All Media Outlets, Web & Collateral
    Energy Hog DOE, Ad Council, Alliance, States All Media Outlets Web, Collateral Materials P&G ColdWater Campaign P&G, Alliance All Media Outlets & Web Eureka $mart House Energy-Efficiency Challenge NBC Universal, Industry, DOE, Alliance On Air, Web–Home Makeover Contest
  • 17. The Drive $marter Challenge (www.drivesmarterchallenge.org) Billboard advertising Extensive media coverage Interactive Website Celebrity support Government support Corporate support Driving & Car Maintenance Tip cards
  • 18. But Consumers Want Help…
    • “ Who Are You Going to Call…?
    • .....The Government!”
  • 19. And the Government Responds….
    • Energy Policy Act of 2005 will by 2020:
      • Reduce U.S. energy use by 2%
      • Reduce electricity demand by 4%
      • Reduce oil use by 0%
      • Reduce CO 2 emissions by 3%
    • Energy Independence and Security Act of 2007 will by 2020 (2030) :
      • Reduce U.S. energy use by 4% (7%)
      • Reduce electricity demand by 4% (5%)
      • Reduce oil use by 5% (10%)
      • Reduce CO 2 emissions by 5% (9%)
    • Estimates from ACEEE, ASE
  • 20. Our Government at Work: Extension of Tax Incentives
    • New Homes
      • Builder tax credit - up to $2,000 if 50% more efficient compared to 2004 IECCC code; $1,000 for an Energy Star manufactured home. (Through 2009)
    • Existing Homes
      • Homeowner tax credit – 10% of cost of installing building envelope components consistent with IECC 2000; capped at $500; $200 can apply to windows. (Through 2009)
    • Commercial Buildings
      • Deduction up to $1.80/sq.ft. for buildings designed to use 50% less energy than ASHRAE-90.1 (Through 2013)
    • Public Buildings : Assignable deduction!
  • 21. And there is Leadership at the Federal Level…
    • Energy savings goals + report cards
    • Public buildings
    • Public procurement
    Federal building energy/sq.ft. down 30% in 20 years
  • 22. Good Policies – Help Deliver Energy Efficiency
  • 23. A Look at President-Elect Obama’s Platform…
    • On Energy Efficiency
          • Reduce Electricity Demand 15% by 2020
          • Net-Zero Energy Buildings by 2030
          • Overhaul Federal Appliance Standards
          • 45% Improvement in New Federal Building Energy Use by 2014
          • 25% Improvement in Existing Federal Building Energy Use by 2014
          • 15% Overall Reduction in Federal Energy Use by 2015
          • Flip Incentives for Utilities
          • Invest in a “Smart Grid”
          • Weatherize 1 Million Homes Annually
          • Invest and Incent “Liveable Cities”
  • 24. EE GLOBAL 2009
    • April 27 -29, 2009
    • Paris, France at Palais des Congres de Paris
    • Hosted by the Alliance to Save Energy
    • Organized by an International Steering Committee
      • Chaired by Marc Bitzer, President, Whirlpool Europe; Jean-Pascal Tricoire, President and CEO, Schneider Electric; Nobuo Tanaka, Executive Director, International Energy Agency; Lena Ek, MEP; & Claude Turmes, MEP
    • Program created by an International Program Committee
      • Chaired by Paolo Bertoldi, I.E.S. – Renewable Energies Unit, Directorate General JRC, European Commission
  • 25. Thank you!
    • For More Information….
    • Kateri Callahan
    • President
    • Alliance to Save Energy
    • 1850 M Street, NW
    • Washington, D.C. 20036
    • [email_address]
    • www.ase.org
    • 202.857.0666