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More than auditing: Behavior change and lasting impacts

More than auditing: Behavior change and lasting impacts



From the 2010 Alliance to Save Energy Green Campus Energy Efficiency Summit – Greening the Campus, Building the Workforce

From the 2010 Alliance to Save Energy Green Campus Energy Efficiency Summit – Greening the Campus, Building the Workforce



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    More than auditing: Behavior change and lasting impacts More than auditing: Behavior change and lasting impacts Presentation Transcript

    • More than auditing: Behavior change and lasting impacts Jeff Steuben Alliance to Save Energy staff jsteuben@ase.org
    • Session Overview • Welcome & Introductions • Brief overview of community-based social marketing • Strategies & case studies from UCSD’s energy assessments • Q&A • Recap, lessons learned
    • A brief overview of CBSM Community Based Social Marketing (CBSM) www.cbsm.com Tools of Behavior Change:  Commitment  Prompts  Norms  Incentives Combine multiple behavior change tools for success!
    • Behavior change tool #1 Obtain Commitment  Seek commitment to an initial small request  Chose written commitment over verbal commitment  Ask for public commitments  Seek commitments from groups
    • Behavior change tool #2 Use Prompts Help them remember to do the right thing!  Make the prompt noticeable  Make the prompt self-explanatory  Proper positioning of prompt is critical  Prompts should encourage positive behavior rather than avoid harmful actions Example: Switch Plate Stickers
    • Behavior change tool #3 Norms If we observe members of our community acting sustainably, we are more likely to do the same!  Make the norm noticeable  Use personal contacts to reinforce norms  Use norms to encourage people to engage in positive behaviors rather than avoid harmful actions
    • Behavior change tool #4 Incentives  Pair incentive with the behavior  Reward positive behavior  Make the incentive visible  Consider ‘soft’ incentives – social approval Example: Hold awards dinner for top savers (and publicize)
    • Four behavior change tools 1. Commitments Recap 2. Prompts 3. Norms 4. Incentives Use to create effective behavior change in your energy audit campaigns
    • UC San Diego’s Energy Assessment Follow-Up Practices Amina Ahmad & Jennifer Hull UCSD Green Campus Interns akahmad@ucsd.edu jrhull@ucsd.edu
    • UCSD Green Campus Team
    • List of Completed and Ongoing Assessments  Human Resource Office EA (July 2009)  Sixth College Administration GC² Assessment (August 2009)  Geisel Science and Engineering Library EA (October 2009)  Engineering Building-1 EA Follow-up (November 2009)  Muir College EA Follow-up (January 2010)
    • Basic Energy Assessment Process 1) Consultation Meeting 2) Behavioral Survey 3) Walk-through 4) Report 5) Presentation 6) Follow-Up Assessment
    • Some Terms We Use • kWh – kilowatt hour • Plug Load – energy usage while appliance is on • Phantom Load – energy usage while appliance is off • Foot Candle – one lumen per square foot • GPM – gallons per minute • GPF – gallons per flush
    • Expansion of Our Assessment Process • Green Building Certification (LEED) • Other areas of sustainability • Regional Credits • Purchasing • Importance of water conservation • Level 2 Drought Alert in California • Campus Sustainability Plan • Zero Waste
    • How the Energy Assessment Process Has Evolved • Previously: • Current Process – additionally includes: • Main focus on energy including: • Other areas: • Phantom Loads • Water • Efficient lighting • Purchasing • Powersave feature • Waste • EnergyStar appliances • Behavior and Education • Other areas: • Transportation • Recycling • Food
    • Response to Assessment Development • Following expansion • Increased time commitment • Intern Response • Developed excel sheet • Programmed to make calculations • Time efficient & user-friendly mean of making calculations
    • Walk Through EA Checklist
    • Walk Through EA Checklist (Part 2)
    • Walk Through Pictures
    • The Original Energy Assessment Survey  Used to primarily understand behavior  Areas covered – energy, lighting, thermal comfort, waste, purchasing, food, transportation, etc.  Created using “Google Spreadsheets”
    • Original Behavioral Survey
    • Cont… Original Behavioral Survey
    • Why We Started Follow-Ups?  Expanded metric tracking  We can compare original with follow-up findings  To see how effective our reports & presentations are  Influence behavioral changes
    • Follow-up: Energy Assessment Survey  Behavior-related  Focus survey on improvement  Consider findings from original report  Currently include questions used for original energy assessments
    • Follow-up: Energy Assessment Survey Example
    • Follow-up: Findings of the Engineering-1 Bldg • All magnetic ballasts were changed to electronic • Fridge was changed to a more efficient model
    • Follow-up: Findings of Muir College • Lights were reduced to half lighting / signage • About 50% of paper products were made up of 30% recycled material
    • greencampus.ucsd.edu Follow-up: Suggestions to Occupants  Include suggestions based on the follow up behavioral survey  The other areas of sustainability  Write out potential savings  Re-include changes that haven’t been made in the follow up report
    • Follow-up: Improvements in Our Process  Carefully consider original report  Talk to previous contacts involved with the original energy assessment
    • Follow-up: Effective Presentations  Clearly explain findings  Include pictures of the building  Praise ongoing efforts  Suggest changes that are easy to understand  Show potential savings for specific savings (money, kWh, and lbs. CO2)
    • Thank You…  Fellow UC San Diego Green Campus interns Michelle Perez, UCSD Operational Sustainability Analyst   Dave Weil, UCSD Director of Building Commissioning and Sustainability  Jeff Steuben, Program Associate, Alliance to Save Energy  Renee LaFrenz, Green Campus Program Manager, Alliance to Save Energy
    • The Green Campus Program at UC San Diego Website: greencampus.ucsd.edu Email: ucsdgreencampus@gmail.com Presenters: Amina Ahmad – akahmad@ucsd.edu Jennifer Hull – jrhull@ucsd.edu