Commercial & Industrial Insulation – The Forgotten Technology
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Commercial & Industrial Insulation – The Forgotten Technology

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Lance Altizer...

Lance Altizer
May 25, 2010

Energy efficiency is often conveyed through images of compact fluorescent light bulbs or sleek, new technologies.

However, efficiency opportunities are not always complex or sophisticated. Simply put, insulation—both for mechanical equipment and buildings—is among the most effective, proven, common sense approaches to minimizing thermal energy loss.

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  • It is good to be here with you this afternoon and to build off Ron King’s presentation Ron gave you a great overview of the Commercial & Industrial Insulation world and the importance of this forgotten energy efficiency technology What I want to do is talk about the reality we often face in the world of C&I insulation.
  • Just a very abbreviated history of Johns Manville. We have a long history in building products. The company was founded in New York City before the war – as in the Civil War – manufacturing asphalt roofing products. We still manufacture asphalt roofing membranes today. In the 1950s we entered the fiber glass industry, including fiberglass insulation. JM moved its headquarters and corporate research to Denver in the early 1970s. Finally, in 2001 ----- JM experienced one of the most significant milestones in its history when Warren Buffett added JM to his portfolio of companies within Berkshire Hathaway.
  • Today, Johns Manville has 41 manufacturing facilities worldwide, in: North America Europe and China Including our newest acquisition (August 2009) of a closed-cell spray foam insulation manufacturer located in Belgrade, Montana.
  • As with most insulation, Commercial and Industrial insulation is rarely seen in a building. I thought it might be helpful if I at least showed the manufacturer’s pictures of the products we are talking about. Generally there are two categories of products in the C&I world. Those used in mechanical systems: HVAC, water, process piping, etc. And, those used for filling and insulating the building envelope. Even though the focus today is really on the mechanical insulation side of things, what we are talking about applies to building insulation as well.
  • . It is no coincidence that the insulation manufacturer is at the bottom of the value chain. However, as a manufacturer we sell to the Distributor/Wholesaler, try to influence the brand buying decision of the Insulation Contractor, gain the specification of the Mechanical Contractor, and create awareness regarding Johns Manville with the GC, Architect and Building Owner. The first thing you notice is that the architect is not in the value chain. There are some design and build projects, but the majority of commercial building construction relies on an independent architect. As a result, what gets designed often gets changed Competitive bidding is at the core of the construction process. In the case of commercial industrial insulation, every level of the value chain requires a competitive bid. In today’s economy, the bidding process is even more competitive.
  • The first thing you notice is that the architect is not in the value chain. There are some design and build projects, but the majority of commercial building construction relies on an independent architect. As a result, what gets designed often gets changed. It is no coincidence that the insulation manufacturer is at the bottom of the value chain. However, as a manufacturer we sell to the Distributor/Wholesaler, try to influence the brand buying decision of the Insulation Contractor, gain the specification of the Mechanical Contractor, and create awareness regarding Johns Manville with the GC, Architect and Building Owner. Competitive bidding
  • The first thing you notice is that the architect is not in the value chain. There are some design and build projects, but the majority of commercial building construction relies on an independent architect. As a result, what gets designed often gets changed. It is no coincidence that the insulation manufacturer is at the bottom of the value chain. However, as a manufacturer we sell to the Distributor/Wholesaler, try to influence the brand buying decision of the Insulation Contractor, gain the specification of the Mechanical Contractor, and create awareness regarding Johns Manville with the GC, Architect and Building Owner. Competitive bidding
  • The first thing you notice is that the architect is not in the value chain. There are some design and build projects, but the majority of commercial building construction relies on an independent architect. As a result, what gets designed often gets changed. It is no coincidence that the insulation manufacturer is at the bottom of the value chain. However, as a manufacturer we sell to the Distributor/Wholesaler, try to influence the brand buying decision of the Insulation Contractor, gain the specification of the Mechanical Contractor, and create awareness regarding Johns Manville with the GC, Architect and Building Owner. Competitive bidding
  • The first thing you notice is that the architect is not in the value chain. There are some design and build projects, but the majority of commercial building construction relies on an independent architect. As a result, what gets designed often gets changed. It is no coincidence that the insulation manufacturer is at the bottom of the value chain. However, as a manufacturer we sell to the Distributor/Wholesaler, try to influence the brand buying decision of the Insulation Contractor, gain the specification of the Mechanical Contractor, and create awareness regarding Johns Manville with the GC, Architect and Building Owner. Competitive bidding
  • Another of JM’s businesses is Roofing Systems – the business we first began way back in 1858. This business has aggressively marketed itself to a very mature industry by introducing a number of new and innovative products over the past couple years that allow our customers to be more cost-effective by installing product more quickly and more safely, and that meet increasingly stringent regulatory expectations. Products such as GlasKap CR, our new cool roof product that is a white, acrylic- coated, fiber glass cap sheet is used as a reinforced membrane in many roofing systems. The Roofing Systems business opened a new Thermoplastic Polyolefin (TPO) plant in 2008, further strengthening its market leadership position. And in 2009, the business entered the solar arena for the first time with a new Roofing Integrated Photo Voltaic (RIPV) thin film solar panel product line.

Commercial & Industrial Insulation – The Forgotten Technology Commercial & Industrial Insulation – The Forgotten Technology Presentation Transcript

  • Commercial & Industrial Insulation – The Forgotten Technology May 25, 2010
  • HW Johns Roofing Manufacturing Company Moved HQ and R&D from NYC to Denver Berkshire Hathaway Company Over 150 Years of Proud History 1858 2001 1972
  •  
  • Commercial Industrial Products Pipe Insulation Duct Liner Duct Wrap Tank & Equipment Insulation Duct Board Wall Cavity Insulation Insulation Board Two product categories often referred to as building insulation and mechanical insulation
  • C & I Insulation Value Chain
    • Architect is an influencer only
    • Value chain requires competitive bidding at each level
    • Economic recession means even more competitive bidding
    • Profitability in the chain often depends upon field change orders and “value engineering”
    • Commercial and industrial insulation an easy target
    Insulation Manufacturer Distributor / Wholesaler Insulation Contractor Mechanical Contractor General Contractor Building Owner
  • Construction Schedule Challenge “ Hell, we aren’t even on the schedule!” Insulation Manufacturer Distributor / Wholesaler Insulation Contractor Mechanical Contractor General Contractor Building Owner
    • Must compete with other trades for access
    • Damage reduces energy efficiency or requires rework
  • Building Codes Challenge
    • Little change in the ASHRAE code for mechanical insulation since the 1999 standard
    • ASHRAE 90.1 – 2010 represents a significant increase to the code
  • Space and Timing Challenges
    • Commercial building retrofit typically not feasible
      • Exceptions are mechanical rooms and full renovations
    • Space constraints and access limit ability to increase insulation
    • Energy efficiency depends upon proper insulation from the beginning
    • Value chain leads to “value engineering”
    • Negative impact of construction schedule
    • ASHRAE 90.1-2010 adoption and enforcement critical
    • Commercial building retrofit is difficult
    Important Takeaways