Rebranding AHF - A Case Study on Branding & Social Media

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AHF Executive Director Nancy Sasaki, and Ideahaus Founder Kevin Popovic, present a case study on the rebranding of Alliance Healthcare Foundation and the use of social media to "Advance health and wellness for those in need."

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Rebranding AHF - A Case Study on Branding & Social Media

  1. 1. REBRANDING AHFA Case Study on Branding & Social Media Nancy Sasaki Executive Director Kevin Popovic Founder, Ideahaus®AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation
  2. 2. REBRANDING AHFWhere To Begin? • Survey the community. - The Good, the Bad & the Ugly. • What we learned. - We were not perceived how we needed to be perceived.AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation
  3. 3. REBRANDING AHFWhere To Begin?• Address the issues- Access to healthcare- Advancing health & wellness for those in need- New logo- Revamped website- Utilize Social Media• Respond & Inform- Community ForumAllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation
  4. 4. REBRANDING AHFWhere To Begin?• Walk the TalkDevelop the ongoing strategy;communication planUse all options available; social media,print & electronicContinually think about creating contentfor social mediaAllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation
  5. 5. REBRANDING AHFIdeahaus® Communications PlanIdeahaus.com/Communications-Planning © 2012 Copyright Alliance Healthcare Foundation
  6. 6. REBRANDING AHFLogo • Everyone is represented • Together we are stronger • Advancing health and wellness for those in need.™AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation
  7. 7. REBRANDING AHFWeb Site, Blog. • Everyone is represented • Together we are stronger • Demonstrate AHF is “Advancing health and wellness for those in need.”AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation
  8. 8. REBRANDING AHFCommunity Forum. • Everyone is represented • Together we are stronger • Facilitate connections and communications • Share experiences • Best Practices/CommunityForum © 2012 Copyright Alliance Healthcare Foundation
  9. 9. REBRANDING AHFFacebook Fan PageFacebook.com/AllianceHealthcareFoundation © 2012 Copyright Alliance Healthcare Foundation
  10. 10. REBRANDING AHFLinkedIn Company PageLinkedIn.com/company/1101226 © 2012 Copyright Alliance Healthcare Foundation
  11. 11. REBRANDING AHFYouTube ChannelYouTube.com/AllianceHealthcareFoundation © 2012 Copyright Alliance Healthcare Foundation
  12. 12. REBRANDING AHFTwitter ProfileTwitter.com/AllianceHF © 2012 Copyright Alliance Healthcare Foundation
  13. 13. REBRANDING AHFPinterest Profile • Everyone is represented • Together we are stronger • Demonstrate AHF is “Advancing health and wellness for those in need.”Pinterest.com/AllianceHF © 2012 Copyright Alliance Healthcare Foundation
  14. 14. REBRANDING AHFIs it Working? Yes.• Social Media Metrics- The analytics prove we’re reaching our target audiences- The comments we receive every day support the reporting• Do your part.- Lead by example, contribute when you can.• Ask for Feedback- If you ask people will tell you (sometimes more than you want to hear)• Evaluate & Adjust- We made informed decisions going into this development- We executed a well-thought out plan- We measured our success and adjusted accordingly every month.AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation
  15. 15. REBRANDING AHFContact AHF5060 Shoreham Place Suite 350San Diego, CA 92122Phone: 1-877-820-9410 or (858) 678-0974Fax: (858) 202-1698AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation

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