Rebranding AHF - A Case Study on Branding & Social Media
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Rebranding AHF - A Case Study on Branding & Social Media

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AHF Executive Director Nancy Sasaki, and Ideahaus Founder Kevin Popovic, present a case study on the rebranding of Alliance Healthcare Foundation and the use of social media to "Advance health and ...

AHF Executive Director Nancy Sasaki, and Ideahaus Founder Kevin Popovic, present a case study on the rebranding of Alliance Healthcare Foundation and the use of social media to "Advance health and wellness for those in need."

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Rebranding AHF - A Case Study on Branding & Social Media Rebranding AHF - A Case Study on Branding & Social Media Presentation Transcript

  • REBRANDING AHFA Case Study on Branding & Social Media Nancy Sasaki Executive Director Kevin Popovic Founder, Ideahaus®AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation
  • REBRANDING AHFWhere To Begin? • Survey the community. - The Good, the Bad & the Ugly. • What we learned. - We were not perceived how we needed to be perceived.AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation
  • REBRANDING AHFWhere To Begin?• Address the issues- Access to healthcare- Advancing health & wellness for those in need- New logo- Revamped website- Utilize Social Media• Respond & Inform- Community ForumAllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation
  • REBRANDING AHFWhere To Begin?• Walk the TalkDevelop the ongoing strategy;communication planUse all options available; social media,print & electronicContinually think about creating contentfor social mediaAllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation
  • REBRANDING AHFIdeahaus® Communications PlanIdeahaus.com/Communications-Planning © 2012 Copyright Alliance Healthcare Foundation
  • REBRANDING AHFLogo • Everyone is represented • Together we are stronger • Advancing health and wellness for those in need.™AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation
  • REBRANDING AHFWeb Site, Blog. • Everyone is represented • Together we are stronger • Demonstrate AHF is “Advancing health and wellness for those in need.”AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation
  • REBRANDING AHFCommunity Forum. • Everyone is represented • Together we are stronger • Facilitate connections and communications • Share experiences • Best Practices/CommunityForum © 2012 Copyright Alliance Healthcare Foundation
  • REBRANDING AHFFacebook Fan PageFacebook.com/AllianceHealthcareFoundation © 2012 Copyright Alliance Healthcare Foundation
  • REBRANDING AHFLinkedIn Company PageLinkedIn.com/company/1101226 © 2012 Copyright Alliance Healthcare Foundation
  • REBRANDING AHFYouTube ChannelYouTube.com/AllianceHealthcareFoundation © 2012 Copyright Alliance Healthcare Foundation
  • REBRANDING AHFTwitter ProfileTwitter.com/AllianceHF © 2012 Copyright Alliance Healthcare Foundation
  • REBRANDING AHFPinterest Profile • Everyone is represented • Together we are stronger • Demonstrate AHF is “Advancing health and wellness for those in need.”Pinterest.com/AllianceHF © 2012 Copyright Alliance Healthcare Foundation
  • REBRANDING AHFIs it Working? Yes.• Social Media Metrics- The analytics prove we’re reaching our target audiences- The comments we receive every day support the reporting• Do your part.- Lead by example, contribute when you can.• Ask for Feedback- If you ask people will tell you (sometimes more than you want to hear)• Evaluate & Adjust- We made informed decisions going into this development- We executed a well-thought out plan- We measured our success and adjusted accordingly every month.AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation
  • REBRANDING AHFContact AHF5060 Shoreham Place Suite 350San Diego, CA 92122Phone: 1-877-820-9410 or (858) 678-0974Fax: (858) 202-1698AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation