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The days of the low-cost iPhone app are over. Mobile is entering a second more far-reaching and complex stage of deployment and use. Mobile has become the beating heart of customer, business partner, and employee engagement apps or smart products. Driven by accelerating customer expectations around convenience, ease of use and real-time access to information and transactions, mobile has a broad range of implications and unintended consequences. Mobile initiatives are no longer simple standalone efforts led by the business unit or IT. Instead they require a level of spending and organizational coordination traditionally associated with large scale business systems like ERP.
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