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The Age of Cheap and Cheery Mobile is Over

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Featuring guest speaker John McCarthy, Vice President, Principal Analyst with Forrester Research and David Rader, CTO, Alliance Global Services …

Featuring guest speaker John McCarthy, Vice President, Principal Analyst with Forrester Research and David Rader, CTO, Alliance Global Services

The days of the low-cost iPhone app are over. Mobile is entering a second more far-reaching and complex stage of deployment and use. Mobile has become the beating heart of customer, business partner, and employee engagement apps or smart products. Driven by accelerating customer expectations around convenience, ease of use and real-time access to information and transactions, mobile has a broad range of implications and unintended consequences. Mobile initiatives are no longer simple standalone efforts led by the business unit or IT.

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