A power point presentation I put together on McConeell & Huba's Creating Custer Evangelists Audio book. Does not include their case studies however it's good information about creating customer evangelists & marketing.
18. Loyalty. Working on your marketing in a grass roots approach will build loyalty because it shows you care more than throwing another advertising message at your customer.
27. SEAMS Satisfy the customers wants, needs, and expectations in your product and company. Satisfy their emotional needs around the type of product or service you offer.
28. SEAMS Easy! Make sure every part of their experience is easy. How many times have you told someone how easy an experience is… it is a very powerful WOM tool.
29. SEAMS A good value. Your customer knows when a service is worth paying for. People will even pay more when they feel it is worth it.
30. SEAMS Makes Life Better. Hopefully your product or service will somehow make your customer’s life better.
31. SEAMS Solves a problem. Why do they need your product if there is no use for it?
32. Note to Marketers Keep your eye on the long term goals and potential success of your company.