• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Rich Media and Small Data Keynote from IMS San Fran 2013
 

Rich Media and Small Data Keynote from IMS San Fran 2013

on

  • 10,533 views

In this keynote from the recent IMS SF conference, I look at the question of content and scale – on one hand we have big budget campaigns, long-form video, and big data; on the other word of mouth ...

In this keynote from the recent IMS SF conference, I look at the question of content and scale – on one hand we have big budget campaigns, long-form video, and big data; on the other word of mouth viral campaigns, vine and snapchat, and small data. As innovative brands shift their focus from the former to the later, I explore the impact on how we can create more effective ways to reach and engage customers AND employees, starting with elements of storytelling, and then breaking down 3 goals for this new world: Inform, Connect, Motivate AND the new rules of SMALL data.

Statistics

Views

Total Views
10,533
Views on SlideShare
1,637
Embed Views
8,896

Actions

Likes
1
Downloads
5
Comments
0

31 Embeds 8,896

http://smalldatagroup.com 4771
http://www.socialcustomer.com 1456
http://whatsthebigdata.com 1329
http://socialcustomer.com 963
http://www.swipp.com 111
http://cloud.feedly.com 66
http://www.business2community.com 57
https://twitter.com 39
http://translate.googleusercontent.com 20
http://kred.com 9
http://www.customerthink.com 9
http://www.newsblur.com 9
http://b7a.a64.myftpupload.com 7
http://blog.notesalespecialist.com 6
http://www.feedspot.com 6
http://www.scoop.it 5
http://venteetmarketingdirect.blogspot.fr 5
http://www.kred.com 5
http://newsblur.com 4
http://www.google.com 3
https://www.rebelmouse.com 3
http://www.365dailyjournal.com 2
http://digg.com 2
http://ranksit.com 2
http://hamas.opoint.com 1
http://131.253.14.66 1
https://reader.aol.com 1
http://131.253.14.98 1
https://web.tweetdeck.com 1
http://venteetmarketingdirect.blogspot.com 1
http://webcache.googleusercontent.com 1
More...

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Been thinking a lot about content and scale – on one hand we have big budget campaigns, long-form video, and big data; on the other word of mouth viral campaigns, vine and snapchat, and small data – what I’d like to share is how I’ve been seeing a shift from the former to the later, and how this impacts how we can create more effective way to reach and engage customers AND employees
  • Brand = story; business performance or earning call = story; career and workday = story; my story for this talk unfolds in 3 chapters
  • Goal #1: Be HELPFUL! People pay attention if you’re saying something useful or unique – and you reach them when they are thinking about what you are saying … HOW?
  • 1-Regular, multi-part features; 2-talk-show vscorp video; 3-use industry personalities to tap expertise and social graph
  • 1-Launchpadvs destination; 2-live events; 3-part of product strategy!
  • 1-Use short-form talks (like TED),video, blogs and infographics; 2-online video getting shorter; 3-design for mobile audience; SAYING LESS DOESN”T IMPLY YOU HAVE LESS TO SAY!
  • Goal #2: Help customers connect with us and each other…
  • Goal #1: Essence of influence is motivating a behavior –> in digital world content + context drives participation;NO PARTICIPATION OR ACTION = NO ROI! … HOW?
  • 1-Last mile is where value is – via recommendations, dashboards; 2-add social dimension for sharing and insight – 3-impact on in-store, loyalty, targeting
  • 1-Responsive to location, 2-device, 3-huge advertising opportunity
  • 1-Start with user experience and context; 2- adoption drives innovation; 3-good things happen with more users have more insightsApple, Foursquare, Google, Nike; BI tools

Rich Media and Small Data Keynote from IMS San Fran 2013 Rich Media and Small Data Keynote from IMS San Fran 2013 Presentation Transcript

  • Rich Media, Personalization and the Power of Small Data Allen Bonde @abonde #IMS13
  • GET MY ATTENTION It Starts with a Story MAKE IT ABOUT ME DELIVER THE GOOD PARTS, WHERE I AM (WHEN I NEED IT) Allen Bonde @abonde #IMS13
  • INFORM Allen Bonde @abonde #IMS13
  • A brands need to think like news organizations Allen Bonde @abonde #IMS13
  • B make YouTube your launchpad PRODUCT VIDEOS MAKE CONSUMERS 85% MORE LIKELY TO BUY - InternetRetailer Allen Bonde @abonde #IMS13
  • C less is more Allen Bonde @abonde #IMS13
  • “Simplicity is the ultimate sophistication.” Leonardo DaVinci (early slogan at…) Allen Bonde @abonde #IMS13
  • CONNECT Allen Bonde @abonde #IMS13
  • IF YOUR AUDIENCE IS HERE…BE HERE A Quick Word about Social LOTS OF SIGNALS…and NOISE THE FUTURE OF SOCIAL IS MOBILE Allen Bonde @abonde #IMS13
  • MOTIVATE Allen Bonde @abonde #IMS13
  • A focus on making (big) data actionable Allen Bonde @abonde #IMS13
  • B bring data to where users are CONSUMERS TIME SPENT on MOBILE = 10% AD SPENDING SHARE ON MOBILE = 1% Allen Bonde @abonde #IMS13
  • C drive adoption by thinking small! Allen Bonde @abonde #IMS13
  • “The real opportunity is not big data, but small data. Not centralized ‘big iron’, but decentralized data wrangling.” Rufus Pollock, Open Knowledge Foundation Allen Bonde @abonde #IMS13
  • Think: Simple Smart Responsive Social www.smalldatagroup.com Allen Bonde @abonde #IMS13
  • LEARN MORE Rich Media YouTube.com/PulseNetworkTV DCG Rich Media Brief (see me!) Personalization + Small Data www.digitalclaritygroup.com/blog www.smalldatagroup.com
  • THANKS! Allen Bonde @abonde #IMS13