By Digital Steroids
HOW WE’RE CHANGING THE WORLD

The average Briton spends 5 hours and 35 minutes
queuing each month.
That’s 6 months over th...
EXECUTIVE SUMMARY

Digital Steroids bring to you NoQ.
It’s the must-have app for busy young professionals who want to
avoi...
USER EXPERIENCE

•

App / Mobile site and
desktop versions
available.

•

HTML5 architecture
allowing scalability

•

Clea...
USER EXPERIENCE

•

Graphic and map based
visuals.

•

Traffic light indication of
how busy a location is.

•

Map locatio...
MARKET OPPORTUNITY

•

2011 – 2017

•

18-24 year olds will have the highest
proportion of smartphone users

•

2014 - 53....
MARKET OPPORTUNITY

•
•

•
•
•
•

•
•

UK smartphone owning population: 36 Million (58% of Britons)
Though our product is ...
COMPETETIVE ENVIRONMENT

who’s sharing
the space?
THE COMPETITION

Key Competitor: Wish List
UX disrupted by advertising
revenue model - poor UX
● Lack of incentivising for...
PROJECTED SALES PLAN
PROJECTED REVENUE PLAN
PROJECTED REVENUE PLAN
OUR CUSTOMERS
OUR CUSTOMERS
OUR CUSTOMERS
MARKETING STRATEGY
WHY IS THIS A GOOD INVESTMENT?

•
•
•
•
•
•

Cost-effective
It fills an existing gap in the market
Genuine insight to cust...
LEGAL DETAILS

•

•
•
•
•
•
•
•
•

Our business USP and model are compliant with the terms and conditions of the iTunes an...
Course: Squared Online Sept 2013
Module 2 Submission: Group 16 – Digital Steroids
Digital steroids noq
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Digital steroids noq

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The average Briton spends 5 hours and 35 minutes queuing each month.
That’s 6 months over the course of a lifetime.
What if you could know how big a queue there is, before you get there?
Introducing NoQ.

Published in: Business, Technology
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Digital steroids noq

  1. 1. By Digital Steroids
  2. 2. HOW WE’RE CHANGING THE WORLD The average Briton spends 5 hours and 35 minutes queuing each month. That’s 6 months over the course of a lifetime. What if you could know how big a queue there is, before you get there? Introducing NoQ.
  3. 3. EXECUTIVE SUMMARY Digital Steroids bring to you NoQ. It’s the must-have app for busy young professionals who want to avoid queuing, so that they can focus on enjoying their precious free time instead. It’s a real time app that let’s you know queue times before you head to that restaurant, bar or bus stop. It even lets you tell everyone else where they should or shouldn’t be heading in a hurry. We’ll use crowdsourcing to create a competitive advantage over our competitors who use data from venues to gather their information data. This places social media at the heart of our strategy. The app will return a projected revenue of £18,345.00
  4. 4. USER EXPERIENCE • App / Mobile site and desktop versions available. • HTML5 architecture allowing scalability • Clear concise graphic communication • Quick easy views on local queue levels
  5. 5. USER EXPERIENCE • Graphic and map based visuals. • Traffic light indication of how busy a location is. • Map locations via Google maps. • Optional sites indication with relative queuing times available.
  6. 6. MARKET OPPORTUNITY • 2011 – 2017 • 18-24 year olds will have the highest proportion of smartphone users • 2014 - 53.7% Britons using smartphones • 2017 - 43.3 million UK smartphone users
  7. 7. MARKET OPPORTUNITY • • • • • • • • UK smartphone owning population: 36 Million (58% of Britons) Though our product is not age or gender specific, we would target those most likely to i) uptake a new app ii) be fed up queuing - young professionals (20-39). This gives us us a potential audience of 10.8M people. And if we were to consider the following claimed behaviors: “88% admit they’ve given up and left after queuing for something for too long” (Telegraph, March 2009) We could estimate a propensity to purchase amongst 88% of our target market: 9.5M people in the UK (optimistic estimate) OR 1 in 4 admits they can’t stand having to wait for something (Telegraph, March 2009) We could estimate a propensity to purchase amongst 25% of our target market: 2.7M people (conservative estimate)
  8. 8. COMPETETIVE ENVIRONMENT who’s sharing the space?
  9. 9. THE COMPETITION Key Competitor: Wish List UX disrupted by advertising revenue model - poor UX ● Lack of incentivising for content contributions ● Limited range - investment in immediate local area only (US) ● Poor traction - low download rate of 2k - 3k Potential Entrant: Moovit 2m+ installs of the app since release in Feb 2012 ● 6,71 5 star reviews ● Seeking $20m second phase funding ● One of Israel's top ten most promising startups of 2013 ● Could look to acquire NoQ NoQ’s Competitive Advantages ● User-specific rewards and loyalty point scheme ● Compelling interface for good UX ● Integration with social media profiles gives interaction between users ● Crowdsourcing/“Wisdom of the Crowd”
  10. 10. PROJECTED SALES PLAN
  11. 11. PROJECTED REVENUE PLAN
  12. 12. PROJECTED REVENUE PLAN
  13. 13. OUR CUSTOMERS
  14. 14. OUR CUSTOMERS
  15. 15. OUR CUSTOMERS
  16. 16. MARKETING STRATEGY
  17. 17. WHY IS THIS A GOOD INVESTMENT? • • • • • • Cost-effective It fills an existing gap in the market Genuine insight to customer behavior Natural expansion trajectory for business International expansion potential Attractive advertising revenue potential
  18. 18. LEGAL DETAILS • • • • • • • • • Our business USP and model are compliant with the terms and conditions of the iTunes and Play stores, so there should be no difficulty in launching. A cost-benefit analysis would be needed before looking at compliance with the stores for Windows, Ovi, Samsung, Nokia and Blackberry. Most liability surrounding sales, downloads, and refunds lie with the store itself. An End User Licence Agreement will be formed to limit any remaining liability to the consumer. IP is our main asset as a business. Company formation would be the first step to create an independent entity to protect the business assets. Outside investment may require the formation of a second company to maintain control of the IP as founders. NoQ would sign work-for-hire contracts with our developers and all freelance workers, ensuring that the copyrights for our product and source code would remain within the company. Non-disclosure agreements would be mandatory before launch with all those included in discussions, including developers, investors, founders, potential business sponsors and Squared staff! Policies: Confidentiality, E + D, employment, data protection, IT, privacy. Trademark registration = approximately £200 and three months from application with the Intellectual Property Office. In-app purchases covered by Consumer Protection (from Unfair Trading) Regulations 2008 - however, as our target audience does not include children there is less concern in this area legally.
  19. 19. Course: Squared Online Sept 2013 Module 2 Submission: Group 16 – Digital Steroids

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