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An NITB Masterclass has shown tourism businesses from across Northern Ireland how to make better use of social and digital media to drive growth.
Held at the MAC in Belfast, the ICT Masterclass focused on social media trends and innovations, including social media dashboards, which let users streamline social media management.
Targeted at tourism ventures already proficient in social and digital media, the latest NITB masterclass was delivered by Scottish social media scientist Allan Blair Beaton in Belfast.
Allan provided hints and tips to help tourism ventures stay abreast of social and digital media promotion and maximise channels of engagement with customers.
NITB Director of Business Support and Events Susie McCullough said: “The explosion of social media in recent years means it is vital that tourism providers stay informed on marketing their offering through the likes of Facebook, Twitter and Foursquare. This masterclass has made that possible.”
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