Show Me, Don't Tell Me
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Show Me, Don't Tell Me

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Combining the power of images, narration and music, video can cut through the information overload faced by your target candidates and employees. An employee recruitment, engagement, relationship ...

Combining the power of images, narration and music, video can cut through the information overload faced by your target candidates and employees. An employee recruitment, engagement, relationship management and employer branding tool all rolled into one, video can provide a window into your corporate culture and job opportunities, while promoting content sharing. This fun and informative presentation will show how employers around the globe are using video, with numerous tips for and examples of how to put the power of video to work for your organization via your website, social channels and intranet.

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    Show Me, Don't Tell Me Show Me, Don't Tell Me Presentation Transcript

    • Good MorningEveryone!Show Me!Don’t Tell Me!Kasey SixtVice PresidentWednesday, April 17, 13
    • Good MorningEveryone!Wednesday, April 17, 13
    • VIDEO is a tool that fullyengages our senses andallows us to retain andemotionally connect with85% of the informationthat is being communicated.Wednesday, April 17, 13
    • Visual Communicationcan help tell your storyand deliver informationmore effectively.Video can showcase your personality.Wednesday, April 17, 13
    • Visual Communicationcan help tell your storyand deliver informationmore effectively.Video can showcase your personality.Wednesday, April 17, 13
    • EmpathyWednesday, April 17, 13
    • EmpathyWednesday, April 17, 13
    • EmpathyWednesday, April 17, 13
    • Video is a must have communication tool in 2013.Wednesday, April 17, 13
    • Every organizationhas a story toshow and tell...Video is a must have communication tool in 2013.Wednesday, April 17, 13
    • Four takeaways from today’s sessionWednesday, April 17, 13
    • Four takeaways from today’s session1. Attention span of your demographic is getting shorter2. Understand that video in all forms is an effective way toprovide a window into your world and emotionally connect3. Great sound bites are cultivated4. The corporate recruiting video is reinventing itselfWednesday, April 17, 13
    • Let’s start offtoday’s session...Does the basic formulaic recruiting video still work or do WE need more?Wednesday, April 17, 13
    • Let’s start offtoday’s session...? ? ? ?????Does the basic formulaic recruiting video still work or do WE need more?Wednesday, April 17, 13
    • 178 million U.S. internetusers watched nearly 33billion online content videos.The duration of theaverage online videowas 5.6 minutes.2013 StatsWednesday, April 17, 13
    • 178 million U.S. internetusers watched nearly 33billion online content videos.The duration of theaverage online videowas 5.6 minutes.^_^>_<: )^_^>_<(*_*)^_^>_<(*_*): )>_<>_<(*_*): ): )Source: comScore’s February 2013 U.S. OnlineVideo Ranking2013 StatsWednesday, April 17, 13
    • 56% havewatched &sharedon amobiledeviceSource: Nielson and US Digital Consumers ReportWednesday, April 17, 13
    • THE BAR OF EXPECTATIONSWednesday, April 17, 13
    • THEBAR OF EXPECTATIONSWednesday, April 17, 13
    • OnlineVideos are ExpectedA key tool in engaging with technology savvy candidatesWednesday, April 17, 13
    • Video means body language, gesturesand it can easily be sharedStatic Metext & photovsLive Me vsVideo MeWednesday, April 17, 13
    • Video means body language, gesturesand it can easily be sharedStatic Metext & photovsLive Me vsVideo MeWednesday, April 17, 13
    • Source: Nielson and US Digital Consumers Report1. Cast the right people2. Capture the essence of the personality3. Cultivate sound bites and tell a story4. Edit the sound bites to transport the viewerinto a new world through the interviewee’spoint of view and their experiences5. A great sound bite makes you feel you knowthe person or would like to know the personbeing interviewedOn Camera InterviewsWednesday, April 17, 13
    • The Cultivated Sound BiteA close up shows emotionWednesday, April 17, 13
    • The Cultivated Sound BiteA close up shows emotionWednesday, April 17, 13
    • Communicating with Generation CWednesday, April 17, 13
    • Huh?Communicating with Generation CWednesday, April 17, 13
    • Generation Cmake up 23 % of the U.S.population, yet they representan outsized portion ofindividuals watching onlinevideo (27%), visiting social sites(27%), owning tablets (33%)and using smartphones (39%)Source: Nielson and US Digital Consumers ReportMostly 18-to-34 year oldsWednesday, April 17, 13
    • Provides prospective students an array of facts & figures with a hip-hop twist! ! ! ! ! !Remember Our Name - 121,363 hits! The video and the music are performed by an all-male group - Midnight RamblersUNIVERSITY OF ROCHESTERWednesday, April 17, 13
    • Provides prospective students an array of facts & figures with a hip-hop twist! ! ! ! ! !Remember Our Name - 121,363 hits! The video and the music are performed by an all-male group - Midnight RamblersUNIVERSITY OF ROCHESTERWednesday, April 17, 13
    • We’re living in a world ofmicro-influences.Wednesday, April 17, 13
    • We’re living in a world ofmicro-influences.Wednesday, April 17, 13
    • The Center of theSOCIAL WEB...Wednesday, April 17, 13
    • METheChannelThe Center of theSOCIAL WEB...Wednesday, April 17, 13
    • The battle for our attention is acrossmany screens and many surfaces.The Personal Portable WebWednesday, April 17, 13
    • The battle for our attention is acrossmany screens and many surfaces.The Personal Portable WebTMWednesday, April 17, 13
    • In 2012Source: Ooyalamobile video viewing grew 110%.Mobile video hours account for about 8% of all time spent viewing online video.Wednesday, April 17, 13
    • Great sound bites are your social currencyEach month billion of videos are sharedWednesday, April 17, 13
    • • RecruitmentVideos• Job Previews• Video Interviewing• TrainingVideos (On-Demand)• Video Profiles/Testimonials• Humorous Parodies• Day-In-The-LifeVideo Series• Orientation/Onboarding• Reenactments• Webisodes• Video Whitepapers• Annual Reports• IPO Prospectus RoadshowPossibilities are endless...Wednesday, April 17, 13
    • • RecruitmentVideos• Job Previews• Video Interviewing• TrainingVideos (On-Demand)• Video Profiles/Testimonials• Humorous Parodies• Day-In-The-LifeVideo Series• Orientation/Onboarding• Reenactments• Webisodes• Video Whitepapers• Annual Reports• IPO Prospectus RoadshowPossibilities are endless...Wednesday, April 17, 13
    • Cast the right people to tell your story!What is your video trying to accomplish?Wednesday, April 17, 13
    • Cast the right people to tell your story!What is your video trying to accomplish?Wednesday, April 17, 13
    • The Professionals versus User-GeneratedA comScore study found that the best method is to combine both.Source: comScore - March 2012Wednesday, April 17, 13
    • The Dueling InternsGreg Justice - The World’s Most Interesting InternWednesday, April 17, 13
    • The Dueling InternsGreg Justice - The World’s Most Interesting InternWednesday, April 17, 13
    • The Dueling InternsGreg Justice - The World’s Most Interesting InternWednesday, April 17, 13
    • The Dueling InternsGreg Justice - The World’s Most Interesting InternWednesday, April 17, 13
    • The Dueling InternsGreg Justice - The World’s Most Interesting InternWednesday, April 17, 13
    • Inspired by Dr. SeussWednesday, April 17, 13
    • Your Dream JobYour #dreamjob - 48,675 hitsWednesday, April 17, 13
    • Your Dream JobYour #dreamjob - 48,675 hitsWednesday, April 17, 13
    • Twitter’sVideoAt Twitter,The Future isYou! - 1,004,476 hitsWednesday, April 17, 13
    • Twitter’sVideoAt Twitter,The Future isYou! - 1,004,476 hitsWednesday, April 17, 13
    • YourVideo Can Target Specific DemographicsWednesday, April 17, 13
    • Source: Inspired byVH1 Pop UpVideosWednesday, April 17, 13
    • User-Generated ContentMake your next flash mob meaningful• Add annotations• Showcase information nuggets• Company trivia• Feature juicy tidbits of infoSource: Inspired byVH1 Pop UpVideosWednesday, April 17, 13
    • User-Generated ContentMake your next flash mob meaningful• Add annotations• Showcase information nuggets• Company trivia• Feature juicy tidbits of infoSource: Inspired byVH1 Pop UpVideosWednesday, April 17, 13
    • User-Generated ContentMake your next flash mob meaningful• Add annotations• Showcase information nuggets• Company trivia• Feature juicy tidbits of infoSource: Inspired byVH1 Pop UpVideosWednesday, April 17, 13
    • User-Generated ContentMake your next flash mob meaningful• Add annotations• Showcase information nuggets• Company trivia• Feature juicy tidbits of infoSource: Inspired byVH1 Pop UpVideosWednesday, April 17, 13
    • The SocialVideo ExperienceWednesday, April 17, 13
    • The SocialVideo Experience• Sharing content is a basic social interaction• LinkedIn’s Career Page is brought to life through video• Facebook Timeline has become even more visual• You must tell your story as an employer visually• Don’t be a one trick ponyWednesday, April 17, 13
    • The Socal Platforms are Content ChannelsWednesday, April 17, 13
    • The Socal Platforms are Content ChannelsCustomizeNews FeedExperienceWednesday, April 17, 13
    • The list is growing...• Vine• Viddy• SocialCam• Klip• Color• Mobli• Looplr• Tout• Veetle• MyVidsterApps&CamerasSubmit your memorable video moment to:SHRMLasVegas@ckrinteractive.comCrowdsourcingContentWednesday, April 17, 13
    • Bring to life your Facebook app experiences...Wednesday, April 17, 13
    • Bring to life your Facebook app experiences...Wednesday, April 17, 13
    • Bring to life your Facebook app experiences...Wednesday, April 17, 13
    • Bring to life your Facebook app experiences...Wednesday, April 17, 13
    • Bring to life your Facebook app experiences...Wednesday, April 17, 13
    • The Ultimate Distribution ChannelWednesday, April 17, 13
    • TMShareThe Ultimate Distribution ChannelWednesday, April 17, 13
    • Got To Share...TED &YouTube 2,033,342 hitsWednesday, April 17, 13
    • Got To Share...Source:TEDTED &YouTube 2,033,342 hitsWednesday, April 17, 13
    • EmpowerYour Brand Ambassadors.EmployeesApplicantsWednesday, April 17, 13
    • Improve The User ExperienceWednesday, April 17, 13
    • Improve The User ExperienceCareer sites should be personalized, socialized andfeature video throughout the user experienceWednesday, April 17, 13
    • Meet The TeamWednesday, April 17, 13
    • Meet The TeamWednesday, April 17, 13
    • RecruitmentVideo - One Question/Many AnswersWednesday, April 17, 13
    • RecruitmentVideo - One Question/Many AnswersWednesday, April 17, 13
    • AVideo Initiative Can Humanize an OrganizationWednesday, April 17, 13
    • Video InterviewingWednesday, April 17, 13
    • Video InterviewingWednesday, April 17, 13
    • Video InterviewingWednesday, April 17, 13
    • Wednesday, April 17, 13
    • The candidate can share, connect, and navigate to relevant content just a click away.Next GenerationVideo StrategyWednesday, April 17, 13
    • The candidate can share, connect, and navigate to relevant content just a click away.Next GenerationVideo StrategyWednesday, April 17, 13
    • The candidate can share, connect, and navigate to relevant content just a click away.Next GenerationVideo StrategyWednesday, April 17, 13
    • The Parody (Cloner)Wednesday, April 17, 13
    • The Parody (Cloner)Wednesday, April 17, 13
    • • Integrate videos into your user’s website experience• A strong video initiative is a must across the social channels• Mix of UGC and professional• Give your viewer control/enhance their experience• Call to action• Enable sharing• Optimize for search• Brand pulsingBest and Next PracticesWednesday, April 17, 13
    • • Pay attention to your audio• Check out your archives for footage that canbe used and repurposed• Archive all video footage for the possibility ofuse in another project• Repurpose and repackage for redeployment• Get employee release forms signed duringon-boarding• Legal and affordable soundtracks are availableSix Reel Tips From CKRWednesday, April 17, 13
    • • Pay attention to your audio• Check out your archives for footage that canbe used and repurposed• Archive all video footage for the possibility ofuse in another project• Repurpose and repackage for redeployment• Get employee release forms signed duringon-boarding• Legal and affordable soundtracks are availableSix Reel Tips From CKRWednesday, April 17, 13
    • Q&AWednesday, April 17, 13
    • ThankYoukasey.sixt@ckrinteractive.comlinkedin/in/kaseysixtfacebook.com/CKRInteractivetwitter.com/CKR_interactiveWednesday, April 17, 13
    • ThankYoukasey.sixt@ckrinteractive.comlinkedin/in/kaseysixtfacebook.com/CKRInteractivetwitter.com/CKR_interactiveWednesday, April 17, 13