Nahcr  2013 kasey speech
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Nahcr 2013 kasey speech Presentation Transcript

  • 1. Good Afternoon Everyone! Show Me! Don’t Tell Me! Kasey Sixt Vice President Wednesday, July 24, 13
  • 2. Good Afternoon Everyone! Wednesday, July 24, 13
  • 3. Wednesday, July 24, 13
  • 4. VIDEO is a tool that fully engages our senses and allows us to retain and emotionally connect with 85% of the information that is being communicated. Wednesday, July 24, 13
  • 5. Visual Communication can help tell your story and deliver information more effectively. Video can showcase your personality. Wednesday, July 24, 13
  • 6. Empathy Wednesday, July 24, 13
  • 7. Every organization has a story to show and tell... Video is a must have communication tool in 2013. Wednesday, July 24, 13
  • 8. Four takeaways from today’s session 1. Attention span of your demographic is getting shorter 2. Understand that video and visual content in all forms is an effective way to provide a window into your world and emotionally connect 3. Great sound bites are cultivated 4. The corporate recruiting video is reinventing itself Wednesday, July 24, 13
  • 9. In a minute: • More video - 72 hours of video was added toYouTube • Apps for everything - 47,000 apps are downloaded In a month: • More visual sharing - 120 billion pieces of visual data was added to Facebook • comScore captures 1.4 trillion digital interactions In a year: • Pinterest has grown by over 1000% • Google+ has only grown by 80% (...it just became more visual) In the future: • Mobile usage will exceed the growth of usage on a PC • Visual storytelling will keep growing because it is a universal language • Wearable technology (Google Glass) Current Trends Source: comScore Wednesday, July 24, 13
  • 10. Let’s start off today’s session... ? ? ? ? ? ? ? ? Does the basic formulaic recruiting video still work or do WE need more? Wednesday, July 24, 13
  • 11. 178 million U.S. internet users watched nearly 33 billion online content videos. The duration of the average online video was 5.6 minutes. ^_^ >_< : ) ^_^ >_< (*_*) ^_^ >_< (*_*) : ) >_< >_< (*_*) : ) : ) Source: comScore’s February 2013 U.S. OnlineVideo Ranking 2013 Stats Wednesday, July 24, 13
  • 12. It is an app world and the web just lives in it. Seemail TouchRetouch ShakeitPhoto Hipstamatic Instagram Snapchat Overgram Vine Wednesday, July 24, 13
  • 13. THE BAR OF EXPECTATIONS Wednesday, July 24, 13
  • 14. THE BAR OF EXPECTATIONS Wednesday, July 24, 13
  • 15. A story with visuals can help you retain facts. 70% of the social content being shared is visual. Video are shared 12x more I add a text overlay to my photos 65% of us are visual learners Source: NewMediaTrendWatch Visual Bandwagon Wednesday, July 24, 13
  • 16. 80% of the brain is dedicated to visual processing. Research at 3M concluded that we process visuals 60,000 times faster than text Wednesday, July 24, 13
  • 17. Video means body language, gestures and it can easily be shared Static Me text & photo vs Live Me vs Video Me Wednesday, July 24, 13
  • 18. Source: Nielson and US Digital Consumers Report 1. Cast the right people 2. Capture the essence of the personality 3. Cultivate sound bites and tell a story 4. Edit the sound bites to transport the viewer into a new world through the interviewee’s point of view and their experiences 5. A great sound bite makes you feel you know the person or would like to know the person being interviewed On Camera Interviews Wednesday, July 24, 13
  • 19. The Cultivated Sound Bite A close up shows emotion Wednesday, July 24, 13
  • 20. Communicating with Generation C... The shift to an imagesphere is related to the overall shift to mobile. Wednesday, July 24, 13
  • 21. Generation C make up 23 % of the U.S. population, yet they represent an outsized portion of individuals watching online video (27%), visiting social sites (27%), owning tablets (33%) and using smartphones (39%) Source: Nielson and US Digital Consumers Report Mostly 18-to-34 year olds Wednesday, July 24, 13
  • 22. Responsive Design for Mobile Lifestyle Easy “One-click” Employee profile highlights Related job opportunities Mobile View Wednesday, July 24, 13
  • 23. Responsive Design for Mobile Lifestyle Easy “One-click” Employee profile highlights Related job opportunities Mobile View Wednesday, July 24, 13
  • 24. We’re living in a world of micro-influences. Wednesday, July 24, 13
  • 25. The Center of the SOCIAL WEB... Wednesday, July 24, 13
  • 26. ME The Channel The Center of the SOCIAL WEB... Wednesday, July 24, 13
  • 27. The battle for our attention is across many screens and many surfaces. The Personal Portable Web Wednesday, July 24, 13
  • 28. The battle for our attention is across many screens and many surfaces. The Personal Portable Web TM Wednesday, July 24, 13
  • 29. In 2012 Source: Ooyala mobile video viewing grew 110%. Mobile video hours account for about 8% of all time spent viewing online video. Wednesday, July 24, 13
  • 30. Great sound bites are your social currency Each month billion of videos are shared Wednesday, July 24, 13
  • 31. • RecruitmentVideos • Job Previews • Video Interviewing • TrainingVideos (On-Demand) • Video Profiles/Testimonials • Humorous Parodies • Day-In-The-LifeVideo Series • Orientation/Onboarding • Reenactments • Webisodes • Video Whitepapers • Annual Reports • IPO Prospectus Roadshow Possibilities are endless... Wednesday, July 24, 13
  • 32. Improve The User Experience Career sites should be personalized, socialized and feature video throughout the user experience Wednesday, July 24, 13
  • 33. Cast the right people to tell your story! What are you trying to accomplish? Wednesday, July 24, 13
  • 34. Meet The Team - Cast Characters Wednesday, July 24, 13
  • 35. RecruitmentVideo - One Question/Many Answers Wednesday, July 24, 13
  • 36. Learning from others... High Tech Banking/Finance Bio-Tech Big Pharma Hospitality Retail Non-Profit Wednesday, July 24, 13
  • 37. The Professionals versus User-Generated A comScore study found that the best method is to combine both. Source: comScore - March 2012 Wednesday, July 24, 13
  • 38. Inspired by Dr. Seuss Wednesday, July 24, 13
  • 39. Your Dream Job Your #dreamjob - 48,675 hits Wednesday, July 24, 13
  • 40. Twitter’sVideo At Twitter,The Future isYou! - 1,004,476 hits Wednesday, July 24, 13
  • 41. Source:TED A Day in the Life Job Preview Wednesday, July 24, 13
  • 42. YourVideo Can Target Specific Demographics Wednesday, July 24, 13
  • 43. User-Generated Content Make your next flash mob meaningful • Add annotations • Showcase information nuggets • Company trivia • Feature juicy tidbits of info Source: Inspired byVH1 Pop UpVideos Wednesday, July 24, 13
  • 44. The Dueling Interns Greg Justice - The World’s Most Interesting Intern Wednesday, July 24, 13
  • 45. The Dueling Interns Greg Justice - The World’s Most Interesting Intern Wednesday, July 24, 13
  • 46. Provides prospective students an array of facts & figures with a hip-hop twist ! ! ! ! ! ! Remember Our Name - 121,363 hits ! The video and the music are performed by an all-male group - Midnight Ramblers UNIVERSITY OF ROCHESTER Wednesday, July 24, 13
  • 47. The SocialVideo Experience • LinkedIn’s Career Page is brought to life through video • Facebook Timeline has become even more visual • You must tell your story as an employer visually • Don’t be a one trick pony Wednesday, July 24, 13
  • 48. The Socal Platforms areVisual Content Channels Customize News Feed Experience Wednesday, July 24, 13
  • 49. Technology puts visual story telling tools in our pockets and our purses. Equals Plus Wednesday, July 24, 13
  • 50. The list is growing... • Instagram • Vine • Viddy • SocialCam • Klip • Color • Mobli • Looplr • Tout • Veetle • MyVidster Apps & Cameras Wednesday, July 24, 13
  • 51. It EmpowersYour Storytellers. EmployeesApplicants Wednesday, July 24, 13
  • 52. Bring to life your Facebook Timeline Wednesday, July 24, 13
  • 53. Bring to life your Facebook Timeline Wednesday, July 24, 13
  • 54. TM Share The Ultimate Distribution Channel Wednesday, July 24, 13
  • 55. ‘“Many things were once very text-based and very popular,“But instead of being time-based” — like Facebook or Twitter’s ever-flowing activity streams — “we made it visual.” Ben Silbermann Wednesday, July 24, 13
  • 56. EmpowerYour Brand Ambassadors. EmployeesApplicants Wednesday, July 24, 13
  • 57. AVideo Initiative Can Humanize an Organization Wednesday, July 24, 13
  • 58. Video Interviewing Wednesday, July 24, 13
  • 59. Video Interviewing Wednesday, July 24, 13
  • 60. The candidate can share, connect, and navigate to relevant content just a click away. Next GenerationVideo Strategy Wednesday, July 24, 13
  • 61. The candidate can share, connect, and navigate to relevant content just a click away. Next GenerationVideo Strategy Wednesday, July 24, 13
  • 62. Posting Templates Storylines: • Pssst...news about events • TGIM • C-Suite Banter • Life/Work Balance Wednesday, July 24, 13
  • 63. Postisode 2012 in Review™ The “Year In Review” has a strong theme and tells a story across the social web through compelling and visual status updates that have been cross pollinated among the platforms to expand and amplify a theme. Wednesday, July 24, 13
  • 64. The Parody (Cloner) Wednesday, July 24, 13
  • 65. • Integrate videos into your user’s website experience • A strong video initiative is a must across the social channels • Mix of UGC and professional video content • Give your viewer control/enhance their experience • Call to action • Enable sharing • Optimize for search • Brand pulsing Best and Next Practices Wednesday, July 24, 13
  • 66. • Pay attention to your audio • Check out your archives for footage that can be used and repurposed • Archive all video footage for the possibility of use in another project • Repurpose and repackage for redeployment • Get employee release forms signed during on-boarding • Legal and affordable soundtracks are available Six Reel Tips From CKR Wednesday, July 24, 13
  • 67. Q&A Wednesday, July 24, 13
  • 68. ThankYou kasey.sixt@ckrinteractive.com linkedin/in/kaseysixt facebook.com/CKRInteractive twitter.com/CKR_interactive Wednesday, July 24, 13