Fergal
Downey
Touchpoint
In-Store Digital
Media: Reinventing
the Retail Space
36
Let’s get phygital

Digital transformation
of retail is moving at
an incredible space

Intense competition
to serve, engag...
How it works

The Media Player

The Network

The Management
Tool
38
39
40
Engaging EI in the UK Market
Entering the UK Market

Defined Position
The Importance of Partners
Cultivate the Ecosystem
Go To Market Strategy
PARTNERS & INFLUENCERS
Digital Media
Agencies

Brands

Systems
Installers

Retail
Consultants

Partners &
Influencers

Har...
Lessons Learned

Be active in the market
They are not streets ahead!
Validate the proposition early
Create momentum
Mistakes

Not enough time spent in market
Not defining commercials early on with partner
Chasing all opportunities
Choosin...
Do More Of…….

Spending time with partners selling
Building the ecosystem
Attending the right events (cheaply)
Building a ...
Do Less Of…….

Working on non-core projects
Worrying about ‘size’

Cold calling
Enterprise Ireland Support

In-market support structure
Networking events

Leverage connections
Internationalisation Grant...
Impact of Retailer Ready Program

Focus
Impetus
Confidence
Ecosystem
Upcoming SlideShare
Loading in …5
×

Fergal Downey, Touchpoint. Nov 2013

307 views

Published on

Fergal Downey - Touchpoint. November 2013

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
307
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Fergal Downey, Touchpoint. Nov 2013

  1. 1. Fergal Downey Touchpoint
  2. 2. In-Store Digital Media: Reinventing the Retail Space 36
  3. 3. Let’s get phygital Digital transformation of retail is moving at an incredible space Intense competition to serve, engage and retain customers Strategic imperative for retailers to re-invent their retail footprint, while maximizing brand value of physical stores
  4. 4. How it works The Media Player The Network The Management Tool 38
  5. 5. 39
  6. 6. 40
  7. 7. Engaging EI in the UK Market
  8. 8. Entering the UK Market Defined Position The Importance of Partners Cultivate the Ecosystem Go To Market Strategy
  9. 9. PARTNERS & INFLUENCERS Digital Media Agencies Brands Systems Installers Retail Consultants Partners & Influencers Hardware Providers Shop Fitters Architects & Designers
  10. 10. Lessons Learned Be active in the market They are not streets ahead! Validate the proposition early Create momentum
  11. 11. Mistakes Not enough time spent in market Not defining commercials early on with partner Chasing all opportunities Choosing the wrong events to showcase
  12. 12. Do More Of……. Spending time with partners selling Building the ecosystem Attending the right events (cheaply) Building a strong social media presence
  13. 13. Do Less Of……. Working on non-core projects Worrying about ‘size’ Cold calling
  14. 14. Enterprise Ireland Support In-market support structure Networking events Leverage connections Internationalisation Grants Retailer Ready Program
  15. 15. Impact of Retailer Ready Program Focus Impetus Confidence Ecosystem

×