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Eleanor Nash, Retailing - The Future Environment May 2013
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Eleanor Nash, Retailing - The Future Environment May 2013 Presentation Transcript

  • 1. 24 MAY 2013Retailing – TheFutureEnvironmentEleanor NashGroup Head of Human Resources
  • 2. Today’s Presentation• Introduction• Retailing – where we are• Our transformation• Future Proofing our business• Final Thoughts
  • 3. 3Retailing –Where we are
  • 4. Irish Retailing – where we are• CSO data for March 2013 – continuing weaknessin our sector• Value of core retail sales fell 1.7% on an annualbasis• Volume of sales down 1.6%• In particular clothing and book sales faredparticularly badlySource: Retail Ireland
  • 5. Irish Retail is Under PressureGrowing regulatoryresponsibilitiesDramaticallychanged economicenvironmentWeakeningconsumer sentimentIncreasingcompetitionGrowth of onlineand digitalUpward OnlyRentsAvailability offundingFurtherausterity
  • 6. Casualties are Mounting
  • 7. 7Ourtransformation
  • 8. Eason & Son• Iconic Irish brand• Long history and tradition• Market leader• Sizeable business• €250 million turnover• Over 1,000 employees• 60 stores across Island ofIreland
  • 9. Business StructureRETAILROIRETAILNIFRANCHISE THIRD PARTYWHOLESALE(Books &Stationery)ONLINE
  • 10. CASCADE &IMPLEMENT NEWSTRATEGYDEVELOP NEWSTRATEGYASSEMBLE ATEAMSTABILISETHE SHIPThe Plan - RoadmapCategory Research andAnalysisBest Practice and PeerbenchmarkingCustomer research andbrand trackingStakeholderResearchReview of internalbusiness & structuresStudy ToursGATHERINSIGHTS
  • 11. Offering becoming irrelevantPoor in-store experienceand serviceBrand not connecting with youngercustomersLosing the digital battleLittle category innovationLack of investment in stores (outdatedand tired) and critical IT systemsNot building on heritage andtraditionLack of growth opportunitiesLittle staff engagementand trainingEason Summary of Key Retail InsightsNegative valueperception
  • 12. Transformation Journey• Foundation for our 2010 – 2013 Strategy• Transforming an iconic brand• Defined “what we were about”• Consumers at the heart of this
  • 13. Great stores wherecustomers love tospend time and moneyA loyal and growingcustomer baseCompetitive andfocussed on costs andefficienciesIconic Irish brand thatbeats the competitionevery timeLeading e-retailerGrow market sharerevenue and profitsHigh performingpeople - a greatplace to workSecure a sustainablelong-term future forEason and its peopleCutting edgeSystemsNew Strategy - Our mission
  • 14. EXIT NON COREUPDATESYSTEMSLOWER COSTBASEDEVELOP OURPEOPLEFUNDINGStrategic FrameworkBUSINESSTRANSFORMATIONRETAILTRANSFORMATIONRETAILSTRATEGYGROWINGTHE ESTATEBRANDDEVELOPMENTMARKETINGCOMMUNITYENGAGEMENTENHANCEDCOMMUNICATIONSSSustainability, Leadership andGrowth
  • 15. Everything at Eason Digital EasonEason ExperienceSignificantly improve theretail environmentBuild on critical USP ofvariety storeDevelop a clear digitalstrategyProject ArtemisProject HomeworkE-projectCompuzoneGift & Card DestinationDestination ArtTDCSProject GlossyMerchandisingAtmosphericsAppealing & EntertainingBranding & fixturesServiceInteractive ZonesFixturesSignage & NavigationEasons.comeBooks & eReadersStore transformationEasonsoffersEasonschoolshopLoyaltyBookshopOwn BrandRetail Strategy
  • 16. DREAMstationeryEMOTIONgifts, cards andwrapBOOKSHOPbooksARTEMISchildren’s booksARTart & kids craftGLOSSYnews & magazinesCOMPUZONEcomputeraccessoriesTDCSTobacco &SweetseSTOREereadersPERSONALISEDGIFTINGdigital stationeryTransformational Projects
  • 17. ARTEMIS has brought awhole new meaning toshopping for books to ourJunior readers.Launched in 12 stores todate.
  • 18. ProjectEMOTION• A whole new approach toGifts, Cards and Wrap.• Designated area within storedelivers an empathetic andinspiring shoppingexperience for customers
  • 19. BOOKSHOPChanging the faceof Irish bookselling
  • 20. A Multi-Channel Eason – eCommerce• MAJOR OVERHAULOF EASONS.COM• SIGNIFICANTINCREASE IN VISITSAND SALES• 1 IN 5 BOOKS SOLDONLINE AREEBOOKS VOTED REINATIONALWEBSITE OFTHE YEAR
  • 21. Launched in:• O’Connell Street• Cork• GalwayLaunched in:• Cork• O’Connell Street• Swords• BlanchardstownLaunched in:• Over 27 stores• Across ROI & NILaunched in:• Liffey Valley, Marine Road, O’ConnellSt, Reads, Navan, Athlone, Swords, Newbridge, Lisburn, Newry, BangorCOMPUZONEINSOMNIAGLOSSYTDCSA Few Other Retail Highlights
  • 22. THE EASON EXPERIENCE - REALISING OUR VISION
  • 23. Future Proofingour business
  • 24. The Future for Eason• Physical books sales in decline / increase in online• Our convenience consumer/ weekend consumer• Combining the virtual experience with the visualexperience• Identifying trends• Innovation• Digital strategy• Driving loyalty & building communities
  • 25. How we will deliver this• Retail Strategy• Digital / On line strategy• Continued investment in our stores and our people• Enhance our value proposition• Community & local engagement
  • 26. Our Journey ContinuesCarry ontransforming estateAccelerate roll-outof retail strategyGrow ourrevenueGrow storenumbersContinuedPeopleEngagementInnovate!Further Build theEason BrandEnhancedCommunityInvolvement
  • 27. Final Thoughts
  • 28. Key messages• Know your customer• Validate with research• Communicate your brand message• Marketing & Digital strategy• Invest in your business & people• Experience your Customer journey• Aspire to be best in class