OpenCms Days 2012 - Creating an event portal for young adults

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The MehrWert Service Company Ltd (MWSG) is a central service provider for the savings bank group of financiers which takes care of the concept from distribution support and customer connection programs for more than 100 savings banks and state banks in different concepts.

There is a special experience program for the target group of young adults with events in sports, culture, entertainment and individual travel offers. They also offer advantages with many cooperation partners, trainings and workshops in different subjects with the in-house brand S- POOL. The MWSG provides an online portal, which was recently relaunched based on OpenCms 7.5.2.

The session shows the specifics in the front- and backend of the portal, including the integration of services from external websites.

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OpenCms Days 2012 - Creating an event portal for young adults

  1. 1. More ideas. More solutions. Morevalues.MehrWert Servicegesellschaft mbH –Expert and full service provider for customer loyalty programs and sales supportfor German Savings Banks Creating an event portal for young adults
  2. 2. Creating an event portal for young adultsLet me introduce myself Stefan Schmidt online manager for all new media applications MehrWert Servicegesellschaft mbH Functional project manager in the S-POOL website relaunch page 2
  3. 3. Creating an event portal for young adultsfacts & figures MehrWert Servicegesellschaft Joint Venture: Deutscher Sparkassenverlag (50%), Deutsche Assistance Service (50%) employees & customers & high partners offices clients technology More than 200 73 different access employees 5 Mio. lines customers 20 (account holder, 210.000 Scalable languages card holder, ...) systems in call centre cooperations flexible resource More than 100 with national and planningheadquarters inDüsseldorf. Offices clients international workflow based also in Stuttgart, (savings banks, companies operating system Berlin, Hamburg, insurance telephone system Hannover, companies, ...) with skill based München routing page 3
  4. 4. Creating an event portal for young adultsproducts & solutions target accounts cards clubs groups Value added Value added Lifecycle and Programs services services for „need based“ for employee for accounts – credit cards – solutions – motivationAvailable offline from classic to young people and sales and online premium to 55+ support platinum page 4
  5. 5. Creating an event portal for young adultsWho am I? Kai Schliemann web developer comundus GmbH TPM and frontend developer in the S-POOL project page 5
  6. 6. Creating an event portal for young adultsAbout comundus • comundus is an Open Source IT service provider in Waiblingen near Stuttgart • Enterprise portal solutions for the middle class and public institutions with  Document Management  Content Management  Collaboration and Social Media  Enterprise Search  Application Integration  Individual Development (Java/PHP)  Mobile applications • OpenCms projects since 2003 (version 4.7) page 6
  7. 7. Creating an event portal for young adultsWhat is S-POOL?As a member of S-POOL young adults are entitled to benefitregularly from the latest action program with special offers forextraordinary events, individual travel, lifestyle issues, discountsand benefits from a wide range of partners.Target group • Leisure and benefit program including dialogue marketing tools for currently over 250,000 bank customers in the age group "young adults" (18 - 30 years)Frequency • Three regionalized and individualized S-POOL magazines with all benefits and latest information on the offers by S-POOL (January - May - September) • Monthly e-mail newsletter page 7
  8. 8. Creating an event portal for young adultsProduct model „S-POOL“The website www.s-pool.info includes thefollowing topics: • Event • Travel • Home play • Local cooperation • Finance • Lifestyle • Extra • Permanent partner benefit • ServiceAn average of 16,000 visitors per monthAverage of 120,000 clicks per month page 8
  9. 9. Creating an event portal for young adultsTime-line S-POOLS-POOL – a brief historyMid-90s – the program starts1998 – the first website is online2012 – The website was relaunched with OpenCms page 9
  10. 10. Creating an event portal for young adultsReasons for the relaunch• Individualization for each client (multi-client capability)• More functionality, more flexibility (i.e. Login)• New design for enhanced ease of use page 10
  11. 11. Creating an event portal for young adultsFunctional requirements • Individualization for clients is flexible  Header (with Logo + Banner) and Footer  Labels and texts by properties-file • Import of existing content from old CMS • Easy administration and updating of content by editors • Simple and quick administration of new clients page 11
  12. 12. Creating an event portal for young adultsWhy OpenCms? • Open source license • Use of OAMP Modules and Extensions possible • Adaptable to a large scale site • Manage multiple sites with different CSS and Layout • Java-based page 12
  13. 13. Creating an event portal for young adultsBasic conditions of the projectNarrow time frame for relaunch:Only 4 months including specification, setup, development andtesting page 13
  14. 14. Creating an event portal for young adultsDetermine the registration procedure in config-file page 14
  15. 15. Creating an event portal for young adultsDefining different layouts down to sub-folders possible viatemplate properties (header, footer) page 15
  16. 16. Creating an event portal for young adultsList boxes are edited in detail templates (backend) page 16
  17. 17. Creating an event portal for young adultsList boxes are edited in detail templates (frontend) page 17
  18. 18. Creating an event portal for young adultsOverview • Technical user – using an external DBMS for user management • Advanced link management page 18
  19. 19. Creating an event portal for young adultstechnical user – using an external DBMS for user managementPreconditions • Existing database with data of all clients (banks) and customers (end users) • User data are used and edited outside of OpenCms  External database for user management has to be used page 19
  20. 20. Creating an event portal for young adultstechnical user – using an external DBMS for user managementThe page structure in the S-POOL project client (bank) packet (account type) customer (end user) page 20
  21. 21. Creating an event portal for young adultstechnical user – using an external DBMS for user management Webservice page 21
  22. 22. Creating an event portal for young adultsAdvanced link managementPage structure – general content and configuration configuration files general content (content repository) page 22
  23. 23. Creating an event portal for young adultsAdvanced link managementPage structure – clients clients (savings banks) page 23
  24. 24. Creating an event portal for young adultsAdvanced link managementPage structure – client specific content client (bank) packet (account type) client/packet specific content page 24
  25. 25. Creating an event portal for young adultsAdvanced link managementIntention • Fast content delivery for a lot of clients • Storing content in a general folder  About 400 files • Using content in all relevant client folders (as siblings) • Reuse content page 25
  26. 26. Creating an event portal for young adultsAdvanced link managementWhat we want • Showing client related content • No change of content should be necessary • Link/image paths in content must be adjusted automaticallyPre-condition • Similar folder structure for all clients page 26
  27. 27. Creating an event portal for young adultsAdvanced link managementExample: creating general content and roll-out to several clients 1. Create XML content file in „/content-repo/“ (e.g. „heimspiele“) page 27
  28. 28. Creating an event portal for young adultsAdvanced link managementExample: creating general content and roll-out to several clients 2. Add contentLink check works as usual! page 28
  29. 29. Creating an event portal for young adultsAdvanced link managementExample: creating general content and rollout to several clients 3. Create a sibling page 29
  30. 30. Creating an event portal for young adultsAdvanced link managementExample: creating general content and rollout to several clients 4. publish page 30
  31. 31. Creating an event portal for young adultsAdvanced link managementHow it looks like individual linkindividual image page 31
  32. 32. Creating an event portal for young adults Thank you for attendingFor Questions & Answers,Feedback:Stefan Schmidt Kai SchliemannOnline Manager Senior IT-Consultantstefan.schmidt@mwsg.de k.schliemann@comundus.com +49 211/5065-4141 +49 7151/94421-10MehrWert Servicegesellschaft mbH comundus GmbHHansaallee 199 Schüttelgrabenring 340549 Düsseldorf D-71332 Waiblingen page 32

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