Case Study: Engaging the United Way Facebook audience with compelling content!
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Case Study: Engaging the United Way Facebook audience with compelling content!

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How AliveNow created great content for the NGO, United Way Bengaluru, on their Facebook page over a 3 month period and increased reach and engagement. ...

How AliveNow created great content for the NGO, United Way Bengaluru, on their Facebook page over a 3 month period and increased reach and engagement.

For over 125 years, United Way has mobilized volunteers to address issues within environment, education, health and livelihood. A volunteer-led, nonprofit organization located in a geographic community that seeks and addresses the root causes of key issues is accountable for stewardship of resources is accountable for short-term & long-term results.

Their mission is to help building community capacity for a better quality of life in our geography, through voluntary giving and action.

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  • 1. How AliveNow created great content for the NGO, United Way Bengaluru, on their Facebook page over a 3 month period and increased reach and engagement. Case Study: Engaging the United Way Facebook audience with compelling content!
  • 2. About United Way of Bengaluru For over 125 years, United Way has mobilized volunteers to address issues within environment, education, health and livelihood. A volunteer-led, nonprofit organization located in a geographic community that seeks and addresses the root causes of key issues is accountable for stewardship of resources is accountable for short-term & long-term results. Their mission is to help building community capacity for a better quality of life in our geography, through voluntary giving and action. United Way Bengaluru Case Study02
  • 3. Objective on Social Media • To reach out to a large number of audience about the alarming situation of our environment and to raise awareness about the same. • To create a sense of responsibility through mind boggling creative's and quotes that will force a user to think twice. • To come up with hard hitting, deep and meaningful facts and quotes, provoking the users to spread the word and take action for the right cause. • Share details about various events and initiatives by United Way United Way Bengaluru Case Study03
  • 4. Content Categories followed by Creative’s made for Facebook posts United Way Bengaluru Case Study04
  • 5. Content Categories We followed various content categories to have a balance in the posts we shared that we don’t lose the interest of the users as well as make it informative too. Following were the categories under which content and creative's were made. (Note: All content was generated by us and all creative’s were designed by our team.) 1.Call to Volunteer 2.Facts & figures from reports   3.Did you know? 4.Wake the Lake campaign 5.Born Learning campaign 6.Images and status of lakes  7.Updates and Case studies from Born Learning  8.Generic press coverage or articles on lakes, water situation, malnutrition United Way Bengaluru Case Study05
  • 6. Call for Action Creative’s United Way Bengaluru Case Study06
  • 7. Call for Action Creative’s United Way Bengaluru Case Study07
  • 8. Call for Action Creative’s United Way Bengaluru Case Study08
  • 9. v Generic Inspiring Creative’s United Way Bengaluru Case Study09
  • 10. Did You Know? Creative’s United Way Bengaluru Case Study10
  • 11. Wake the Lake specific Creative’s United Way Bengaluru Case Study11
  • 12. Wake the Lake specific Creative’s United Way Bengaluru Case Study12
  • 13. Occasional Creative’s United Way Bengaluru Case Study13
  • 14. Generic inspiring Creative’s United Way Bengaluru Case Study14
  • 15. Born Learning specific Creative’s United Way Bengaluru Case Study15
  • 16. Facts & figures from reports Creative’s United Way Bengaluru Case Study16
  • 17. Facts & figures from reports Creative’s United Way Bengaluru Case Study17
  • 18. Thank You! For more details regarding this initiative for United Way Bengaluru, write to us at contact@alivenow.in with your queries. Visit us at www.alivenow.in to learn more.