Strategy according to Henry Mintzberg Business Strategy Business & Administration The University of Winnipeg
The Strategy Concept I: Five P’s for Strategy,   California Management Review   Vol. XXX, No.1, Fall 1987 <ul><li>Henry Mi...
“ Strategy” can mean a Plan <ul><li>Conscious, purposeful consideration in advance of future actions. </li></ul><ul><li>St...
What makes a plan “strategic” <ul><li>The time horizon it covers? </li></ul><ul><li>Its purpose? </li></ul><ul><li>The typ...
“ Strategy” can mean a Ploy <ul><li>Short-term specific plan designed to achieve a specific (usually competitive) result <...
“ Strategy” can mean a  Pattern! <ul><li>Consistency  whether intended or not  in a pattern of past actions! </li></ul><ul...
“ Strategies are both plans for the future and patterns from the past” - Henry Mintzberg, Crafting Strategy Harvard Busine...
Planning and Realization <ul><li>Strategies as plans are not always “realized” </li></ul><ul><li>Realized strategies are n...
“ Strategy” can mean a  Position <ul><li>Organization’s relationship to its environment (markets and competitors) </li></u...
“ Strategy” can be a  Perspective <ul><li>An organization-wide view of the organization itself and how the world around it...
Interrelating the Five “P’s” <ul><li>An emerging Pattern can be recognized, and formalized into a Plan for the future </li...
The Strategy Concept I I : Another look at why Organizations need Strategies   California Management Review   Vol. XXX, No...
Organizations need Strategies to Set Direction <ul><li>Strategy determines where an organization is going … </li></ul><ul>...
Organizations need Strategies to Focus Effort and promote Coordination <ul><li>Strategy helps to get everybody “on the sam...
Organizations need Strategies to Define themselves <ul><li>Strategy helps to make an organization comprehensible … </li></...
Organizations need Strategies to Define themselves <ul><li>BCE Graphic </li></ul>
Organizations need Strategies to Provide Consistency <ul><li>Strategy helps an organization to make sense of its environme...
In summary.. Organizations need Strategies.. <ul><li>To set direction </li></ul><ul><li>To focus effort and promote coordi...
Strategy according to Henry Mintzberg <ul><li>What seems to be the fundamental purpose of an organization in this approach...
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Strategy according to Henry Mintzberg

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  • Welcome and Introduce self here
  • If Strategy is a plan, does that mean a plan is Strategic
  • Talking to Gary about this seminar. What is a good strategy for getting people talking to each other.
  • Could use Heather Reisman’s testimony in front of Competition Board as an example from Globe &amp; Mail, March 14.
  • NEED A GOOD EXAMPLE OF STRATEGY AS PATTERN.
  • Strategy according to Henry Mintzberg

    1. 1. Strategy according to Henry Mintzberg Business Strategy Business & Administration The University of Winnipeg
    2. 2. The Strategy Concept I: Five P’s for Strategy, California Management Review Vol. XXX, No.1, Fall 1987 <ul><li>Henry Mintzberg </li></ul><ul><ul><li>McGill University </li></ul></ul>
    3. 3. “ Strategy” can mean a Plan <ul><li>Conscious, purposeful consideration in advance of future actions. </li></ul><ul><li>Strategy => future actions </li></ul><ul><ul><li>Does that mean any plan is a strategy? </li></ul></ul>
    4. 4. What makes a plan “strategic” <ul><li>The time horizon it covers? </li></ul><ul><li>Its purpose? </li></ul><ul><li>The type of future actions it covers? </li></ul><ul><li>The type of choices it implies? </li></ul>
    5. 5. “ Strategy” can mean a Ploy <ul><li>Short-term specific plan designed to achieve a specific (usually competitive) result </li></ul><ul><ul><li>For example, a negotiation strategy </li></ul></ul>
    6. 6. “ Strategy” can mean a Pattern! <ul><li>Consistency whether intended or not in a pattern of past actions! </li></ul><ul><li>Past actions => implicit strategy! </li></ul>
    7. 7. “ Strategies are both plans for the future and patterns from the past” - Henry Mintzberg, Crafting Strategy Harvard Business Review, July-August, 1987
    8. 8. Planning and Realization <ul><li>Strategies as plans are not always “realized” </li></ul><ul><li>Realized strategies are not always the result of a plan! </li></ul>
    9. 9. “ Strategy” can mean a Position <ul><li>Organization’s relationship to its environment (markets and competitors) </li></ul><ul><ul><li>What an organization stands for, wants to become, or just “is” </li></ul></ul><ul><ul><ul><li>Air Canada – Canada’s National Airline </li></ul></ul></ul><ul><ul><ul><li>Amazon.com – the Internet-retailing portal </li></ul></ul></ul><ul><ul><ul><li>Wal-Mart – the lowest price place to buy things </li></ul></ul></ul>
    10. 10. “ Strategy” can be a Perspective <ul><li>An organization-wide view of the organization itself and how the world around it works </li></ul><ul><ul><li>For example: </li></ul></ul><ul><li>“ The University of Winnipeg is a liberal arts institution. </li></ul><ul><li>Access and Excellence are compatible goals.” </li></ul>
    11. 11. Interrelating the Five “P’s” <ul><li>An emerging Pattern can be recognized, and formalized into a Plan for the future </li></ul><ul><li>Strategy as Plan or Pattern can lead to a Strategy as Position and / or Perspective </li></ul><ul><li>A sequence of Ploys can become a Pattern </li></ul><ul><li>Perspective can constrain all the others </li></ul>
    12. 12. The Strategy Concept I I : Another look at why Organizations need Strategies California Management Review Vol. XXX, No.1, Fall 1987 <ul><li>Henry Mintzberg </li></ul><ul><ul><li>McGill University </li></ul></ul>
    13. 13. Organizations need Strategies to Set Direction <ul><li>Strategy determines where an organization is going … </li></ul><ul><ul><li>but shouldn’t become a straightjacket which precludes interesting side trips! </li></ul></ul>
    14. 14. Organizations need Strategies to Focus Effort and promote Coordination <ul><li>Strategy helps to get everybody “on the same page” pulling together … </li></ul><ul><ul><li>but shouldn’t preclude individuals from experimenting with new ideas! </li></ul></ul>
    15. 15. Organizations need Strategies to Define themselves <ul><li>Strategy helps to make an organization comprehensible … </li></ul><ul><ul><li>but can something as complex as a (large) organization really be well understood, especially by those outside it? </li></ul></ul>
    16. 16. Organizations need Strategies to Define themselves <ul><li>BCE Graphic </li></ul>
    17. 17. Organizations need Strategies to Provide Consistency <ul><li>Strategy helps an organization to make sense of its environment, and protects it against distraction so that it can get on with what it has decided to do … </li></ul><ul><ul><li>which can be a bad thing if the environment changes! </li></ul></ul>
    18. 18. In summary.. Organizations need Strategies.. <ul><li>To set direction </li></ul><ul><li>To focus effort and promote coordination </li></ul><ul><li>To define themselves </li></ul><ul><li>To provide consistency </li></ul><ul><ul><li>but too much of strategy’s benefits can be a bad thing! </li></ul></ul>
    19. 19. Strategy according to Henry Mintzberg <ul><li>What seems to be the fundamental purpose of an organization in this approach to strategy? </li></ul>
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