Strategic Intranet Planning
Presented by the Business and Finance Division
                  SLA 2001

                   ...
Factiva.com   Intranet Strategy

              Part 1 - Background
              •Market drivers
              • KM - Oppo...
Factiva.com            Intranet Evolution

                                                                             St...
Factiva.com       Knowledge Management Matures

              •   “80% of the world‟s biggest companies have
             ...
Factiva.com   Market Trends


              “ 16% of employees‟ work week is spent looking
                for and using e...
Factiva.com     Increasing Productivity


              “ At Microsoft the business driver is employee
                pro...
Findings from CKO Summit 2000
Factiva.com
     • Knowledge
                Knowledge = Information + (Experience * Skills ...
Knowledge Strategy meets
               Business Strategy
Factiva.com

          Business
          Strategy
             ...
Creating a Knowledge
                   Environment
Factiva.com
                             Executive
              Busin...
Knowledge Management Triangle
Factiva.com
                         People



                        Knowledge
           ...
Companies are struggling with Knowledge
                    Management
Factiva.com
      • Strategies for the Knowledge Ec...
Companies are struggling with Knowledge
              Management - Can You Guess Why?
Factiva.com
              • Multiple...
Technical Challenges
Factiva.com
              •   Systems Integration
              •   Local versus remote data storage
...
Content integration and
                   management
Factiva.com
          •   Information management
               – Ad...
New Way -- Information in
              Context
Factiva.com
              • Bring the information to the place where it is...
New Way -- Information in
              Context
Factiva.com
              Q. What Does this Mean?


              A1. Wher...
Factiva.com            Intranet Evolution

                                                                             St...
Intranet Strategy:
                  Communication & Community
Factiva.com
              Factiva’s next intranet:
        ...
Regional & Function Views
                   Customization
Factiva.com
              Factiva Sales Resource Center
       ...
Content Management:
                  Personalization
Factiva.com

              •   My.net: personalized custom news fold...
Content Management:
                  Bringing the Outside In
Factiva.com

              •    External news on competitors...
Content Management:
                  Bringing the Outside In
Factiva.com

              •   Company Quick Search
        ...
Content Management:
                  Finding Related Articles
Factiva.com

              •    Topic folders with specific...
Content Management
              Adding Value to Content
Factiva.com

              The value of indexing
              • ...
Tools To Bring It Together
Factiva.com
                  Factiva uses a combination of Microsoft
                  product...
Return On Investment
Factiva.com
              •   Reduced research & prep time with quick
                  access to bes...
ROI Metrics
Factiva.com
              •   Employee usage
                   – Monitor and measure intranet traffic and
   ...
ROI Metrics
Factiva.com
              •   Chevron
                   – 30% productivity gain, 50% improvement in safety
  ...
Summary
Factiva.com
              •   Align with business goals
              •   Gain buy-in and constantly seek
        ...
Factiva.com   The Secret To Survival?




              “It is not the strongest of the species that
              survive...
Strategic Intranet Planning
Presented by the Business and Finance Division
                   SLA 2001
                   ...
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Strategic Intranet Planning Presented by the ...

  1. 1. Strategic Intranet Planning Presented by the Business and Finance Division SLA 2001 Greg Gerdy Vice President, Director of Product Management Factiva, a Dow Jones & Reuters Company
  2. 2. Factiva.com Intranet Strategy Part 1 - Background •Market drivers • KM - Opportunities and challenges Part 2 - Case Study • Communication and community • Customization and personalization • External content management • Adding value to content • Tools to bring it together • Return on investment 2
  3. 3. Factiva.com Intranet Evolution Stage 3 Unified structured and unstructured data access, XML, Taxonomies, EIP Stage 2 90000 Separate but equal access to structured 80000 and unstructured data 70000 Stage 1 User Interface-led Third Stage 60000 integration Second Stage 50000 40000 First Stage 30000 20000 10000 0 1998 1999 2000 2001 2002 2003 (000s) 3 Based on IDC research and interpreted by Factiva Business Intelligence
  4. 4. Factiva.com Knowledge Management Matures • “80% of the world‟s biggest companies have knowledge management efforts underway” -- KPMG and Conference Board Study • “Market for KM Tools Will Be $1.3 billion USD in the year 2000 and $9.8 billion USD by 2004” -- Radicati Group 4
  5. 5. Factiva.com Market Trends “ 16% of employees‟ work week is spent looking for and using external information, equivalent to $107bn in salary costs alone…” –Outsell Super I-Aim Study “By the year 2002 enterprises lacking formal infrastructure and technology for knowledge management will experience productivity losses in excess of 10 percent as a result of „Infoglut‟.” – Gartner Group 5
  6. 6. Factiva.com Increasing Productivity “ At Microsoft the business driver is employee productivity.” –Mary Lee Kennedy, Director, Microsoft, eContent 2001 „„Companies around the world are making significant investments in the technology and services required to make their knowledge workers more productive and thus drive the company to greater profitability‟‟ – Clare Hart, Factiva president and CEO, Info Highways, April 2001 6
  7. 7. Findings from CKO Summit 2000 Factiva.com • Knowledge Knowledge = Information + (Experience * Skills * Attitudes) • How to build a knowledge strategy? – What relationships do we want to have? – Who are our customers? – What is the value generation? – What do we need to be able to do this? 7
  8. 8. Knowledge Strategy meets Business Strategy Factiva.com Business Strategy Organizational Success Knowledge Strategy 8
  9. 9. Creating a Knowledge Environment Factiva.com Executive Business Intelligence Strategic Planning Public Product Relations Management Corporate Sales/Marketing Communications Production 9
  10. 10. Knowledge Management Triangle Factiva.com People Knowledge Management Content Process 10
  11. 11. Companies are struggling with Knowledge Management Factiva.com • Strategies for the Knowledge Economy: From Rhetoric to Reality -- Korn/Ferry, WEF 2000 – 75% feel they are constantly ‘re-inventing the wheel’ – 79% say their companies are falling short in getting information about competitors to employees – Majority of employees report that information sharing across boundaries rarely occurs 11
  12. 12. Companies are struggling with Knowledge Management - Can You Guess Why? Factiva.com • Multiple content decisions • Multiple system decisions • Multiple ways of implementing solutions • New technologies • New cross-border challenges • Budget considerations • And the essence of KM - capturing the knowledge 12
  13. 13. Technical Challenges Factiva.com • Systems Integration • Local versus remote data storage • Custom versus “plug and play” applications • Push versus pull • Customization and Personalization • Connectivity • Federated searches 13
  14. 14. Content integration and management Factiva.com • Information management – Administration: local versus centralized – Organization: building and mapping taxonomies – Organization: display of sections, documents – Automatic versus human filtering – Expiration – Security – Changing user behavior yet again – Digital Rights Management • Relevance, accuracy, integrity of content 14
  15. 15. New Way -- Information in Context Factiva.com • Bring the information to the place where it is needed • Bring the search tools where they are needed • In business, that is the application workers use daily such as the corporate intranet itself, CRM or even e- mail • Can even provide links to related information from any text or document, especially if indexed 15
  16. 16. New Way -- Information in Context Factiva.com Q. What Does this Mean? A1. Wherever an individual is working they should have the fastest path to context-sensitive information: • In the corporate or department intranet • In their group or individual application Meaning, intranet development is about more than just developing the Intranet. A2. It is finally getting interesting! 16
  17. 17. Factiva.com Intranet Evolution Stage 3 Unified structured and unstructured data access, XML, Taxonomies, EIP Stage 2 90000 Separate but equal access to structured 80000 and unstructured data 70000 Stage 1 User Interface-led Third Stage 60000 integration Second Stage 50000 40000 First Stage 30000 20000 10000 0 1998 1999 2000 2001 2002 2003 (000s) 17 Based on IDC research and interpreted by Factiva Business Intelligence
  18. 18. Intranet Strategy: Communication & Community Factiva.com Factiva’s next intranet: • Build a common communications platform • Empower employees with tools to do their jobs • Create virtual communities within the regions - - foster corporate identity and regional teams • Catalyst for knowledge gathering, sharing and learning 18
  19. 19. Regional & Function Views Customization Factiva.com Factiva Sales Resource Center • 3 regional “front doors” • Clear & prominent messages • Links to customer profiles -- next step is link to CRM • Major events & training schedule in region highlighted • Promotional tiles/ticker provide regional messaging • Regional marketing & sales groups manage their site together 19
  20. 20. Content Management: Personalization Factiva.com • My.net: personalized custom news folders, phone directory, contacts • Company Quick Search accessed from My.net page to do quick research from a news page • Only two pages needed are My.net and the department page • Personalized & regionalized productivity tool 20
  21. 21. Content Management: Bringing the Outside In Factiva.com • External news on competitors, customers, industry, prospects and regions • Our company in the news • Integrating internal and external news • Linking to external research on topics 21
  22. 22. Content Management: Bringing the Outside In Factiva.com • Company Quick Search • Quick and easy access to company profiles, reduces search time and increases knowledge about customers, competitors and internal information • Extremely useful productivity tool 22
  23. 23. Content Management: Finding Related Articles Factiva.com • Topic folders with specific news articles • Articles indexed using Factiva Intelligent Indexing and our own internal taxonomy • Articles display index codes and categories, with links to related articles • Targeted and related information delivered with just a few clicks 23
  24. 24. Content Management Adding Value to Content Factiva.com The value of indexing • Precise and accurate search recall • Universal searching across all databases • Provides context and removes ambiguity • Offers intuitive browsing • Provides links to related information 24
  25. 25. Tools To Bring It Together Factiva.com Factiva uses a combination of Microsoft products, Inxight Hyperbolic Tree and Summarizer and Factiva products to build and maintain the intranet. • Inxight Hyperbolic Tree • Inxight Summarizer • Factiva Publisher • Factiva Search Module 25
  26. 26. Return On Investment Factiva.com • Reduced research & prep time with quick access to best practices, saving minutes/day @ $1.71/min. • Improved customer awareness & knowledge of industry trends • Teams working faster & smarter • Self maintained and automatically generated: – telephone directory; organization chart 26
  27. 27. ROI Metrics Factiva.com • Employee usage – Monitor and measure intranet traffic and navigation habits • Usability testing • Usage surveys • Intranet advisory committee • Increased employee efficiency and productivity – Information sharing – Leveraging knowledge capital 27
  28. 28. ROI Metrics Factiva.com • Chevron – 30% productivity gain, 50% improvement in safety performance, and $2 billion in operating cost reductions during the ‘90s - attributed to techniques for managing knowledge and building a learning organization – M2 Presswire, 12 January 1999 • IBM – Consultants have reportedly cut proposal writing time from an average of 200 hours to 30 hours because they can share information – Jenny McCune, Management Review 28
  29. 29. Summary Factiva.com • Align with business goals • Gain buy-in and constantly seek feedback • Focus • Take modest and frequent steps • Use a sprinkle of experimentation 29
  30. 30. Factiva.com The Secret To Survival? “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin 30
  31. 31. Strategic Intranet Planning Presented by the Business and Finance Division SLA 2001 Greg Gerdy Vice President, Director of Product Management Factiva, a Dow Jones & Reuters Company
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