Project Overview
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  • There is an increasing trend for business, especially SMEs targeting global markets. In order to remain competitive, SMEs need to be compete in the global arena. By using ICTs for business purposes, SMEs can enter the global market, therefore SMEs need to be able to utilities these new technologies. In a study conducted by UNESCAP it was found that many SMEs did not have access to e-business development services. Thus this project’s target group enterprise support agencies or business support agencies to be able to help assist SMEs develop their competencies to utilize ICTs to enhance their business.

Project Overview Presentation Transcript

  • 1. Development of e-business development services for SMEs in selected ASEAN countries and southern China: Overview of the Project ICT Applications Section Information, Communication and Space Technology Division United Nations Economic and Social Commission for Asia and the Pacific (ESCAP)
  • 2. Background
    • SMEs (small and medium enterprises) are the main drivers of the GMS economy
    • Increasing trend – globalization: businesses target global market; more competitive
    • Information and Communication Technologies (ICTs) are increasingly becoming necessary tools for SMEs
    • ICTs allow SMEs to enter the global economy
    • Open new opportunities for conducting business
    • ICTs are already being used by SMEs in GMS countries
    • SMEs and their supporting agencies are often not aware of the opportunities that ICTs have to offer
  • 3.
    • Project goal
      • To enhance the support of enterprise support agencies for e-business initiatives of SMEs
    • Project outcome
      • Enterprise support agencies improve their support for e-business initiatives and publicize e-business development services
  • 4. Project activities
    • Phase I
      • Assessment and situation analysis (desk review and survey)
      • National strategies for e-business service development for each GMS country (national stakeholders workshop)
      • Knowledge sharing workshop
    • Phase II
      • Training of enterprise support agencies (two trainings)
      • One pilot e-business development service (including provision of hardware and software to introduce/enhance services), including roadshow to promote e-business services
  • 5. Desk study Needs Assessment Survey E-business development service needs and strategic directions are identified for the region and each country National stakeholder consultations Sub-regional Workshop Enterprise Support Agencies under-stand the needs and potential of e-business development services Good practices are identified Phase I
  • 6. Phase II Enterprise support agencies are convinced of the need and potential of e-business development services and support the project objectives
    • Activities…
    • Improve e-business and training skills (trainings)
    • Improved information infrastructure for SMEs (E-business Service at ESAs)
    • Awareness raising of benefits of e-business for SMEs (Roadshow/Launching events)
    PHASE II
  • 7. 1 st Training Workshop Output
    • Participants were expected to develop two “plan documents” as the output of the workshop (7-11 November 2005):
      • a plan for e-business development service; and
      • a plan for roadshow to promote the service
    • The plan for e-business service was a new e-business service, pilot e-business application or enhancement of existing e-business service
    • It took it’s strategic direction from one of the following plans devised in the workshop
      • E-Business Strategy
      • Website Development Plan
      • E- Marketing Plan
      • E-Commerce Strategy
  • 8. Problem Analysis Unable to provide e-business development services to SMEs Lack of knowledge on e-business No hardware /software infrastructure No demand from SMEs Low level of compatibility of SMEs in the global market Problem Cause Effect
  • 9. Identification of objectives Improved compatibility of SMEs in global market
    • Enhanced knowledge on e-business
    • Improved software / hardware infrastructure
    • Increased demand on e-business services from SMEs
    ESA is able to provide e-business development services to SMEs Ends Means Objective
  • 10. Implementation of e-business development service pilot projects
    • To improve capacity of ESAs – provision of grants
      • UNESCAP provided grants for selected pilot projects
    • UNESCAP provided technical assistance (in-country and offsite) to develop service in selected country
    • UNESCAP provided a consultant (e-Marketing) to assist the promotion of the new e-business development services
  • 11. Selected pilot projects
    • Cambodia: Phnom Penh/Cambodia Chamber of Commerce (PPCC)
    • China (Yunnan Province): Yunnan SME Bureau (YSB)
    • Lao PDR: Lao Trade Promotion Centre (LTPC)
    • Viet Nam: Viet Nam Chamber of Commerce and Industry (VCCI)
  • 12. 2 nd Training Workshop (26-28 June 2006)
    • Target group
      • Business/Trade Associations/Chamber of Commerce/Training Institutions
    • Selection criteria
      • • Who are capable of conducting training courses?
      • • Who has widest outreach to SMEs?
      • • Who can return and share the training with their clients?
  • 13. Training workshop: Modules To provide the core foundation skills for ESAs to provide training services to SMEs in the respective countries.
    • Handicraft
    • Travel/Tourism
    • What is e-business?
    • Why e-business for SMEs?
    • Buying and selling
    • E-payment
    • Offline infrastructure: Logistics
    • E-marketing
    • Policy and regulations
    • Dos and don’ts
    • E-business development plan
    • What it takes to operationalize e-business
    Sector Specific Approaches E-business fundamentals
  • 14. Next steps
    • Evaluation of e-Business Pilot Projects
    • To evaluate the impact of the project on the effectiveness of e-business development services provided by the ESAs, and in particular on their impact on the SMEs’ use of ICT
    • End of the project: 31 October 2006
  • 15.
    • Thank you
    • Questions?
    • [email_address]
    • [email_address]
    • [email_address]