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Part 2 Part 2 Presentation Transcript

  • MANAGING PRODUCTS TOOLS FOR DECISION MAKING
  • BUSINESS STRATEGY MATRIX
    • VERTICAL AXIS:
    • TODAY’S BUSINESS STRENGTHS
    • WITH CUSTOMERS:
    • - SHARE OF BUSINESS
    • -SHARE TREND
    • -AGE OF RELATIONSHIP
    • -QUALITY COMPETIVENESS
    • -IMAGE OF BRAND
  • BUSINESS STRATEGY MATRIX
    • HORIZONTAL AXIS:
    • FUTURE ATTRACTIVENESS OF
    • CUSTOMER
    • - SALES POTENTIAL
    • -CURRENT SALES VOLUME
    • -GROWTH OF DEMAND
    • -PROFIT MARGIN
    • -FINANCIAL STRENGTH
    • -TECHNOLOGICALLY ORIENTED
    View slide
  • WEIGHT (TOTAL 25) SCORE (0-4) COMPUTE WEIGHTED SCORES
    • TARGET FOR DEVELOPMENT
    • DEFEND FROM COMPETITION
    • MAINTAIN WITH MINIMUM RESOURCES
    • WITHDRAW
    View slide
  • CRITICAL SUCCESS FACTORS
    • THOSE ATTRIBUTES THAT GET YOU THE SALE - YOUR COMPETITVE ADVANTAGE
    • LIST, WEIGHT & SCORE
  • THE AUDIT PROCESS: YOUR CAPABILITIES
    • Over the past 5 years, what key strengths have carried the company to it`s present position ?
    • What are 3 main weaknesses ?
    • What factors led to improvement or deterioration ?
  • THE SWOT ANALYSIS
    • LIST YOUR DIFFERENTIAL STRENGTHS AND WEAKNESSES
    • IDENTIFY THE BEST MARKET OPPORTUNTITES
    • IDENTIFY PRESENT AND FUTURE THREATS
    • IDENTIFY KEY ISSUES
  • STRATEGIC WEDGE ANALYSIS
    • ADD COMPETITOR’S S/W’S
    • ADD YOUR FAILURES, SUCCESSES
    • IDENTIFY STRATEGIC RISKS
    • IDENTIFY STRATEGIC BENEFITS
  • THE WEDGE W S W W CS -- CW + COMPANY PRODUCT MIX MARKETS FUNCTIONS
  • PORTER ACTIVITY MAP
    • PLOT KEY ACTIVITIES THAT WILL DELIVER STRATEGIC POSITION