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Nichols College

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  • 1. Nichols College MGMT 485 Office: Davis 5 Strategic Management Tel: 508-213-2125 Spring 2008 Office Hours: Mon. 11:00 – 12:00 T, F 2:15 – 3:30 Tues. 12:45 – 1:30 Room: D211 Thurs. 11:00 – 12:00 Professor Mary Trottier Fri. 12:45 – 1:30 Course Objective This capstone policy course for senior business students will draw upon and bring together the general concepts and analytical tools that you have gathered from all business subject areas in your four years at Nichols: it will draw on accounting, economics, management, marketing, service and manufacturing operations and computer applications. Furthermore, this course will put your experience to specific use in making strategic management decisions. The primary perspective will be from that of the upper middle and top general management viewpoints. Emphasis will zero in on appropriate strategic and profit- oriented decision making that upper level managers contend with every day. The class will operate on a modified seminar basis. This requires timely completion of reading and written assignments, plus active class participation. It specifically means being prepared to pose, as well as answer, questions and enter into discussion and debate on issues raised in class. Course Materials Syllabus: The syllabus is online. You are expected to check the syllabus every day, print the linked materials and bring them to class. No excuses will be accepted. Text: Dess, et al, Strategic Management: Text and Cases, 3e, Boston: McGraw-Hill Irwin, 2007, ISBN: 0-07-310246-6 Recommended Reading: Ronstadt, R., The Art of Case Analysis, 3rd ed., Lord Publishing This is on the Strategic Management 485 reserve shelf in the library. Required Outside Reading: The Wall Street Journal Fortune Magazine A current news publication (e.g. U.S. News & WR/Time) Specifics for outside reading will be discussed in class All students must have their own books to successfully complete the course.
  • 2. Method of Evaluation Individual Contributions: Period Exams 2 - 15% each 30.0% Individual Written Cases 2 – 5% each 10.0% Business Core Assessment case 10.0% Group Contributions: Class Participation 20.0% Term Project 20.0% Project Presentation 10.0% Participation The modified seminar format requires continued active participation. This should pose no problem for seniors. Individual Written Cases: Students will individually prepare three written cases. These cases will be discussed in class. Students will be asked to lead the discussion on a section of one of the cases. The participation grade will reflect the degree to which the student is prepared, understands the issues, and is able to generate active discussion and the degree to which individual students participate in the discussion. Attendance Students who miss more than two classes will forfeit one-third letter grade for each subsequent absence. Study/Preparation There are two types of classes: lecture with student presentations of experiential, application, ethics questions, and case presentations and discussion. Each student will be a member of a team study group. Team homework and case assignments will be presented to the class using PowerPoint. Assignments will be submitted to the instructor as PowerPoint Handouts. Specifics for case assignments and project presentations will be discussed in class. Extensive out-of – class teamwork is a vital component of this course. Homework assignments that are submitted late will not be accepted. Individual written cases will be downgraded one letter grade for every day beyond the date on which they are due.
  • 3. Examinations: Examinations will consist of essay and short discussion questions. Relying strictly on class discussions to prepare for exams will not be sufficient, and it is strongly suggested that you not come to class unprepared. Make-up Exams Students are expected to take exams on the day they are scheduled. Make-up exams will be administered within the same week if pre-arranged or if the absence was excused due to a documented illness or a documented family emergency. Strategic Project The end of semester project will involve researching, studying/analyzing, recommending and presenting a strategic management position for a major U.S. corporation. Each team will select a firm from the FORTUNE 500 list. This project, the paper and in class presentation will replace the course final examination. Failure to adequately participate in the work of your team will adversely affect your grade up to and including failure. Under no circumstance will a student receive a grade for participation and the strategic project that exceeds the grade recommended by team members based on contribution to the team effort. Office Hours Office hours are an extension of class time. They are available to give you the opportunity to discuss individual challenges and interests. Specific times are listed above. You are encouraged to drop by to discuss the course, team issues, career and job-hunting plans. If you are unable to come during regularly scheduled times, please make an appointment. Student Agreement Attendance in class following the add/drop date indicates that you understand the course requirements as outlined here and explained in class; and you agree to follow these requirements to earn a final grade for the course. Accommodation for Disability Please meet with the instructor to discuss accommodations. Every effort will be made to meet your needs.
  • 4. Academic Honesty You are expected to do your own work except when you are engaged in group activities. Plagiarism and cheating on exams are serious offenses and will incur consequences up to and including a grade of “F” in the course. A record of the offense will be submitted in accordance with current college policy. Closing Comments As previously noted, Strategic Management is designed to bring together the tools you have been exposed to/gathered in your four years at Nichols and to have you put them to use simultaneously. This course will prepare you for entry into the business world with a good understanding of the issues your superiors face. The ultimate philosophy being that by understanding their focus, you will be in a better position to carry out their assignments. I expect you to work hard for this course and to come to class prepared for rigorous discussion. Those who do will enjoy the course and get a lot out of it. Those who do not will find the process tedious and very intimidating. Assignments Date Topic Assignment Due 01/22 Introduction - SWOT 01/25 Competitive Advantage Chapter 1 01/29 External Environment Chapter 2 Financial Model Instruction ppt 02/01 Internal Environment Chapter 3 Financial Model Discussion Financial Model Exercise ppt 02/05 Intellectual Assets Chapter 4 ppt Assignments Experiential Exercise – Top Goes the App. Question 2 – Bird App. Question 3 – Oper. Grad. Ethics Question 1 – Whatchamacallit Ethics Question 2 – Flying Elvis
  • 5. 02/08 Case Discussion Written Case 1 Written Case Model 02/12 Business-Level Strategy Chapter 5 ppt Assignments Experiencial – Top Goes the … App. Question 1 – Bird App. Question 3 – Oper. Grad. Ethics Queston 1 – Whatchamacallit Ethics Question 2 – Flying Elvis 02/15 Business-Level Strategy (continued) 02/19 Case Discussion Group Case 1 Group case Format Dippin Dots Overview – Bird SWOT – Oper.Grad. Prob/Op and reco – Whatchamacallit Value Chain – Flying Elvis Porter – Hermes Env. – Top Goes 02/22 Corporate-Level Strategy Chapter 6 ppt Experiential – Operation Graduation App. 1 - Whatchamacallit App. 2 – Flying Elvis App. 3 – Hermes App. 4 – Pop Goes Ethics 1 – Bird 02/26 Term Project Assigned Company Off-Limits List 2/29 Case Discussion Individual Case 2 3/04 Test I Chapters 1-6 and Cases Project Proposals due Study Guide 3/07 Corporate – Level 3/11 International Strategy Chapter 7 Experiential – Flying Elvis App 1 – Hermes App 2 – Pop Goes App 3 – Bird Ethics 1 – Operation Graduation Ethics 2 - Bird
  • 6. 3/14 Digital Strategies Chapter 8 Experiential – Hermes App. 1 – Pop Goes App. 2 – Bird App. 4 – Operation Graduation Ethics 1 – Whatchamacallit Ethics 2 – Flying Elvis 3/18 Spring Break 3/21 Spring Break 3/25 Strategic Control Chapter 9 Experiential – Pop Goes App. 1 – Bird App. 2 –Operation Graduation App. 4 – Whatchamacallit Ethics 1 –Flying Elvis Ethics 2 – Hermes 3/28 Case Discussion Group Case 2 Ford Motor Company Overview – Operation Graduation SWOT – Whatchamacallit Prob/Op and reco – Flying Elvis Value Chain – Hermes Porter – Pop Goes Env. – Bird 4/01 Organizational Design Chapter 10 Team Meetings 2:50 Hermes 3:10 Pop Goes 4/04 Team Meetings 2:15 Bird 2:35 Operation Graduation 2:55 Whatchamacallit 3:15 Flying Elvis 4/08 Strategic Leadership Chapter 11 Experiential – Bird App. 1 – Operation Graduation App. 2 – Whatchamacallit App. 4 – Flying Elvis Ethics 1 –Hermes Ethics 2 – Pop Goes
  • 7. 4/11 Case Discussion Assessment Case 4/15 Team Meetings 2:15 Pop Goes 2:25 Bird 2:35 Operation Graduation 2:45 Whatchamacallit 2:55 Flying Elvis 3:05 Hermes 4/18 Test II Study Guide Chapters 7 – 13 4/22 Presentations Team Bird Report Notebooks due Operation Graduation 4/25 Presentations Whatchamacallit Flying Elvis 4/29 Presentations Team Hermes Pop Goes the Weasel NB: Everyone MUST be present for ALL presentations. Failure to attend will affect your final grade in the course.