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  • 1. Arab Academy for Banking & Financial Sciences Faculty of Information Systems & Technology MSc E- Business Comprehensive Exam Topics New plan December 2009 1
  • 2. Business Data Communication Book: • Business Data Communications, 5/E, by William Stallings, ISBN: 0-13-144257-0 Publisher: Prentice Hall Copyright: 2005 • Slides : C5e-PPT-Slides/ Topics Chapter Distributed Data Processing. 3 Internet History and Architecture. 4 TCP/IP and OSI. 5 Internet-Based Applications. 6 Client/Server and Intranet Computing. 7 Internet Operations. 8 2
  • 3. E-Business Strategies and Models Book: Strategies for e-Business: Creating Value Through Electronic & Mobile Commerce. Concepts & Cases By Tawfik Jelassi & Albrecht Enders. Topics Chapter Key terminology and evolution of e-business Ch. 1 The impact of the Internet on the macro-environment Ch. 3 and on the industry structure Value creation in e-business. Ch. 5 Strategy options for value creation in market spaces Ch. 6 Impact of the Internet on the horizontal and vertical Ch. 7 boundaries of a firm Ch. 8 Internal organization of a firm’s e-business activities Ch. 9 A roadmap for e-Business strategy formulation Ch. 10 3
  • 4. E-Commerce Book: Electronic Commerce: A Managerial Perspective, E. Turban, D. King, J. Lee, and D. Viehland, Prentice Hall, 2006 Topic Chapter No. Overview of Electronic Commerce 1 E-tailing (Retailing in Electronic Commerce: Products 3 and Services.) Consumer Behavior, Market Research, and 4 Advertisement E-Commerce Security 11 Electronic Payment Systems 12 Building EC Applications and Infrastructure (On-line 18 Application Development) 4
  • 5. Database for Web Application Development Book: Database Management: With Website Development Applications, Greg Riccardi, Prentice Hall, 2003. Topics Chapter Representing Information with Data Models. 3 Designing Entity-Relationship Models. 4 Developing Relational Data Models. 5 Improving Relational Schemas and Normalization. 7 Using SQL to Manipulate Database Content and 9 Structure. 10 Presenting Information on the Web with HTML. 11 Creating Interaction between Users and Servers with ASP and JavaScript. Developing Database Applications for the Web. 12 Advanced Issues in Website Design and 15 Implementation 5
  • 6. Customer Relationship Management Book 1: Customer Relationship Management: The Bottom-line to Optimizing Your ROI, Dr. Natalie L. Petouhoff, Prentice Hall, 2003 Topics Chapter Operational CRM Managing CRM Risk 3 Successful People Process For CRM Implementations 4 Managing CRM Teams 5 Measuring Customer Service 6 Book2: Customer Relationship Management: A Databased Approach, V. Kumar and Werner J. Reinartz, 2005 Topics Chapter CRM, Database Marketing, And Customer Values 1 CRM Industry Landscape 2 Strategic CRM 3 Implementing The CRM Strategy 4 Introduction To Customer-Based Marketing Metrics 5 Customer Value Metrics-Concepts And Practices 6 6
  • 7. E- Business Systems Development book: Software Engineering: A Practitioner’s Approach, Pressman, 6th ed, McGraw Hill, 2003. Topics Chapter Web Engineering: Introduction. 16 Initiating a WebApp Projcet. 17 Analysis for webApp. 18 Design fro WebApp. 19 Testing for WebApp. 20 7